Digital Marketing Manager

Welcome to Archipelago, where we're redefining the landscape of commercial property insurance with our AI-powered data network. We believe in the power of accurate information to drive meaningful business decisions and offer solutions to generate that accurate information as easily and efficiently as possible. By connecting brokers, owners, and insurers, we empower our customers to navigate the complexities of the property insurance and risk management processes with confidence.

Archipelago was founded in 2018 and serves many of the world’s largest property brokers and their clients, representing over 500 of the worlds largest and most dynamic commercial property portfolios to improve their data and better represent their risks. Archipelago has achieved Series B funding from industry-leading investment partners including Scale, Canaan Partners, Ignition Partners, Prologis Ventures, Stone Point Capital, and Zigg Capital.

Join us at Archipelago and be part of a team dedicated to transforming the commercial property insurance industry. We're seeking individuals with a passion for innovation, a commitment to excellence, and a drive to further elevate and empower our customers. 

If you're ready to make a meaningful impact and be part of a dynamic, forward-thinking company, we invite you to explore our job opportunities and join us on our journey to keep data accurate and workflows seamless.

NOTE: Candidates are to be located in New York, NY metro areas only as this is a hybrid role where you are required to come into our New York, NY based office twice a week.  

Who you are: 

Archipelago is seeking a Digital Marketing Manager with a strong background in SaaS and Product-Led Growth (PLG) to own the end-to-end digital marketing strategy and execution for our solutions. This role requires an analytical thinker who can manage and optimize multiple campaigns across various market segments and stages of the lead journey and collaborate cross-functionally to accelerate product adoption and growth.

Responsibilities:

• Campaign Strategy & Execution: Lead the execution of multi-channel marketing campaigns, including digital advertising, email marketing, social media, events, and podcast production to drive brand awareness, engagement, and lead generation.
• Content & Creative Management: Oversee the creation and distribution of marketing content, ensuring alignment between creative assets and campaign objectives. Manage the production of high-impact content across channels, including emails, social media posts, and promotional materials.
• Email Marketing & Automation: Develop, maintain, and optimize automated email campaigns, ensuring proper segmentation, personalization, and delivery to achieve engagement and conversion goals.
• Landing Page & Lead Generation: Design and build high-converting landing pages for lead generation, partnerships, and digital initiatives. Continuously optimize for performance through A/B testing and analytics.
• Social Media Management: Plan, manage, and optimize content calendars for social media platforms, ensuring consistent brand voice and campaign alignment.
• Agency & Vendor Collaboration: Oversee relationships with external ad agencies, freelancers, and content creators to maximize the effectiveness of paid campaigns and creative assets. 
• Marketing Automation & Personalization: Build and refine marketing automation workflows to deliver tailored experiences for segmented audiences, driving customer engagement and nurturing leads through the funnel.

Qualifications:

• 5+ years of digital marketing experience in a SaaS environment, PLG experience is a plus.
• Proven track record in developing and executing successful multichannel ABM campaigns.
• Deep understanding of SaaS business models, PLG methodologies, and growth metrics.
• Exceptional written and verbal communication skills, with experience crafting compelling product narratives.
• Strong analytical mindset, with the ability to leverage data for decision-making and strategy optimization.
• Experience with market segmentation, lead journey development, and creative development.
• Ability to collaborate cross-functionally with product, sales, customer success, and marketing teams.
• Highly organized, self-motivated, and able to thrive in a fast-paced, agile environment.

Required Skills:

• Advanced knowledge of Hubspot (or similar tools) - including workflows, list management, emails campaigns, and CMS Hub (website builder/blog).
• Experience with tools like Salesforce, Google Analytics, ZoomInfo, Adobe Creative Suite and Figma.
• Experience in ABM is strong plus
• Expertise in email campaigns and understand copywriting best practices.
• An avid adopter of innovative digital marketing approaches and tech stack, such as Rb2b, Influ2, Clay. Warmly, UnifyGTM, etc. 

Benefits:

We offer benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Company Equity Program
• Medical, dental, vision and life insurance
• Flexible Time Off
• Mental Health programs

*All benefits are subject to change at management’s discretion. 

Salary Range in CA/NY:  $110,000 - $150,000

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply.  All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.