Digital Marketing Manager

Company Description

Nexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any application or network, before employees notice the issue. As the first solution to allow IT to progress from reactive problem solving to proactive optimization, Nexthink enables its more than 1,200 customers to provide better digital experiences to more than 15 million employees. Dual headquartered in Lausanne, Switzerland and Boston, Massachusetts, Nexthink has 9 offices worldwide.

Nexthink Adopt is transforming the digital landscape by empowering business leaders to harness the full potential of technology. Our platform enhances digital adoption through guidance, engagement, insights, and automation, boosting employee efficiency, providing executives with deeper visibility into digital usage, and maximizing the value of digital assets to drive successful digital transformation.

Job Description

We are seeking an innovative and results-driven Digital Marketing Manager to develop, execute, and optimize Nexthink’s integrated digital strategy in the EMEA region. You will work closely with global and regional marketing teams to create campaigns that drive growth in brand awareness, lead generation, and customer upsell across both paid and owned digital channels. The ideal candidate is a data-driven and creative go-getter with proven success overseeing targeted multi-channel campaigns with demonstrated ROI. This is a fast-paced and varied role where you’ll have the opportunity to be part of highly impactful and transformational initiatives that position Nexthink as the leader in digital employee experience management.

Key Responsibilities:

• Digital Strategy & Execution
  • Develop, implement, and optimize a comprehensive digital strategy tailored to the EMEA region that supports brand awareness, lead generation, and customer upsell goals.
  • Balance project priorities and goals across stakeholders, ensuring a cohesive approach to digital channel strategy and execution.
  • Partner closely with the ABM team to curate targeted paid media campaigns that drive high-impact engagement.
  • Coordinate with external agency to maximize the impact of digital marketing budget.
• Campaign & Content Management
  • Oversee paid campaigns across search, social, and display channels, including Google, Bing, LinkedIn, Facebook, YouTube, and 6sense.
  • Ideate advertising creatives and write compelling ad copy tailored to each channel and audience segment based on local needs and opportunities.
  • Coordinate with regional stakeholders to produce engaging localized posts on owned social channels to continuously grow our following
• Analytics and Optimization
  • Track, analyze, and report on digital campaign performance, providing actionable insights and recommendations to key stakeholders.
  • Implement and evaluate A/B tests to improve campaign effectiveness and help shape future campaign strategy and budget allocation.
• SEO Optimization
  • Support SEO initiatives through technical audits, keyword research, and strategic content recommendations to improve search rankings and discoverability.
• Market Trends & Innovation
  • Stay up-to-date with digital marketing trends, technologies, and best practices, identifying opportunities to keep Nexthink at the forefront of digital engagement.
  • Conduct ongoing competitive analysis and keyword research to improve search engine rankings and online presence.

Qualifications

• 5+ years of experience in B2B digital marketing, with a history of targeting IT decision makers and supporting ABM strategies from end-to-end.
• Deep understanding of digital marketing trends and nuances within EMEA regions, including localization, market preferences, and channel selection.
• Hands-on experience launching and managing campaigns in paid search, social, and display channels such as Google, Bing, LinkedIn, Facebook, YouTube, and 6sense.
• Excellent written and verbal communication skills, with the ability to work effectively with cross-functional and remote teams.
• Ability to handle multiple projects simultaneously, with strong organizational and time-management skills.
• Data-driven, with experience in setting KPIs, tracking performance, and optimizing campaigns based on insights. Must be able to translate complex data from multiple inputs into actionable insights.
• Experience driving website content and technical SEO recommendations using tools such as Semrush to improve search rankings on Google and Bing (nice to have).
• Knowledge of leveraging market research techniques, competitive analysis, and buyer personas.
• Proficiency in Salesforce, Marketo, and Google Analytics, or similar.
• A fast learner, with an appetite to continue to develop in digital marketing.

Additional Information

We are 800+ employees strong in 21 countries across 8 different time zones speaking 60+ languages. We are positive, we get things done, we keep growing, and we are one team, we are Nexthink. We believe actions are stronger than words when it comes to diversity, inclusion, and equity in the workplace. Nexthinkers are multinational and multilingual, and come from all walks of life. We are committed to hiring a genuinely representative workforce that can create solutions and foster innovation for the modern digital employee experience.

If you are looking for a change and like a nice atmosphere, lots of challenges, and having fun while working, this is a great opportunity for you! Check what we offer: 

• 💼 Permanent Contract and a competitive compensation package (Stock Options also included). 

• 📍Amazing location in Cannon Street, not far from St. Paul's Cathedral. 

• 🏡 Hybrid work model balancing office and remote work, fostering effective onboarding and team connections for new hires. 

• 🏖️ Flexible Hours and unlimited vacation (employees have unlimited paid time off on top of the 25 days of holidays we offer) plus 3 company-paid volunteer days. 

• 🩺 Fully covered private health insurance for you and your family, life insurance plans, and Medicash Solo Level 2, ensuring comprehensive protection. 

• 💰 Pension contribution of 12% (6 % from the employee and 6% from the employer). 

• 📚 Free access to professional training platforms to explore your interests and enhance your skills. 

• 🍼 16 weeks of fully paid leave for primary caregivers, 6 weeks for secondary caregivers, and Kiddivouchers to ease childcare expenses. 

• 🚆 50% reimbursement on public transportation fees, up to a maximum of 1,250£ gross/year. 

• 🤸 Reimbursement of up to £40 for gym and fitness memberships monthly. 

• 📣 Bonuses for referring successful hires after three months of continuous employment. 

Please note that not all the benefits listed above are available for temporary, contract, and internship roles. To ensure you have the most up-to-date information, we recommend checking with your Recruitment Partner.