i2 Group, a Harris Computer company, are currently recruiting for a Digital Marketing Manager on a permanent basis. This position will be undertaken on a hybrid basis, with one or two days per week working from our Manchester City Centre office and remotely.
The Digital Marketing Manager will report into the VP of Global Marketing and will be joining a small marketing team, that supports our business worldwide. The role will be key to helping us deliver against our digital marketing plan and wider marketing initiatives.
This is a new position key to the central marketing function, essentially to play a pivotal role in establishing and growing our digital footprint. The primary focus is on customer and prospect nurture marketing though various digital channels including outbound email, content development and social. The analysis of data is also key to this role.
The Digital Marketing Manager will own the planning and delivery of the customer and prospect nurture campaigns to help us improve customer retention and lead generation both directly and through our channel. The content plan is central to this success which you will also own, working in conjunction with the team. Primary responsibility will be to lead strategic digital marketing initiatives to help us grow our digital footprint and to further establish the i2 brand globally. In addition you will support the wider marketing team in their efforts to deliver against the overall marketing objectives.
Position & Responsibilities
In performing this role your core duties and responsibilities will include, but will not be limited to:
- Lead strategic digital marketing initiatives, leveraging market trends, and data analytics to enhance digital customer experiences and engagement across multiple channels.
- Oversee digital projects, ensuring they are delivered on time, within budget, and to a high standard.
- Evaluate target market segmentation and provide insights to inform marketing and new campaign strategies.
- Working with our SEO consultant, devise and implement SEO campaigns, ensuring all marketing outputs are optimised.
- Monitor and report on the effectiveness of digital marketing activities, making recommendations for improvements.
- Maintain company websites and digital channels, including content creation.
- Contribute to the delivery of wider marketing objectives and support strategic projects.
- Manage external suppliers, ensuring standards and timeframes are met within budget.
- Provide accurate and timely reporting as requested.
- Support for the wider marketing team as needed.
What we are looking for
- Hands-on marketing automation software experience
- Someone skilled in Hubspot for email marketing and for website platform
- Experience of using SalesForce
- Exposure to working for a global organization (preferable)
About Us
i2 Group is a world leader in intelligence analysis software. For more than 30 years we have empowered intelligence analysts and investigators to discover, create, and exploit actionable intelligence to identify the perpetrators of terrorism, fraud, and criminal activity. Learn more here: https://i2group.com.
At Harris, we strive to create a respectful and united environment where all members of our globally diverse community are empowered and have equitable opportunities to succeed.
Benefits
Harris offers an extremely competitive UK employee benefits programme. 5 Personal Days leave entitlement are granted over and above the standard 25 days holiday and bank holidays. Harris also offers all UK employees an annual Lifestyle Reward amounting £325.
Supporting your application
Our recruitment process will comprise of interviews and, at times, a written exercise, an assessment day and/or a presentation. As an equal opportunities’ employer, we want to make sure we do all we can to make this a positive experience for you. If your application is progressed, please make us aware of any adjustments or additional support we can provide you with.
Top Skills
What We Do
For over 25 years, Harris Healthcare has been rising to the challenge of bringing together the most innovative and sustainable solutions for today’s ever-changing healthcare environment, in order to improve patient care and safety. Each one of our solutions brings organizational efficiencies on its own. Powerful synergies are achieved when multiple solutions are implemented together. The Harris Healthcare portfolio includes the following solutions:
♦ HARRIS Flex - an enterprise-level EHR solution that improves patient safety and clinical workflows. It includes a full complement of applications integrated in one single database, provides solid clinical decision support to your clinicians and helps standardize care while enforcing protocols and best practices at any Healthcare Organization. HARRIS Flex conveys the digital solution’s flexibility and strength.
Healthcare organizations are continuously faced with new challenges and situations and require flexible EHR’s that can be rapidly adapted to their evolving clinical practice. Contrary to other EHR solutions which are inflexible and where customizations require costly support from the vendor, HARRIS Flex gives you the freedom to "flex" your EHR as you need it entirely on your own.
The enhanced HARRIS Flex solution comes with new functionality including:
♦Flex Telehealth which enables virtual visits directly from within the EHR/EPR, and
♦Flex Clinical Insight which facilitates extraction and analysis of your EHR/EPR data to improve your processes and outcomes.
♦ SynergyCheck – a proactive interface monitoring solution watching over Clinical, Financial and other interfaces 24/7 to ensure data is flowing between systems
