Digital Marketing Manager

Job Title: Digital Marketing Manager
Location: Sector 18, Gurugram, Haryana, India (Hybrid; 3 days/week in the office) 
Experience: 7-10 years 
Industry: US Healthcare (B2B Focus) 
Reports To: CEO / CMO 

Job Summary: 

We are seeking a highly experienced and strategic Digital Marketing Manager to join our team in Gurugram. This is an individual contributor role with a focus on executing digital marketing strategies to drive growth and organic visibility for a tech-enabled service provider. The ideal candidate will have a proven track record in B2B digital marketing, with strong expertise in SEO for the US market, and experience in driving organic performance for a B2B healthcare or technology-based organization. 

Key Responsibilities: 

1. Digital Strategy Execution: 

• Implement and manage comprehensive digital marketing strategies that align with business goals. 

• Drive initiatives that enhance the online presence and visibility of the company in the US market. 

• Identify and prioritize focus areas for organic growth. 

2. Search Engine Optimization (SEO): 

• Conduct in-depth SEO audits, competitor analysis, and technical optimization. 

• Develop and execute strategies to improve keyword rankings, enhance page performance, and drive qualified traffic to the website. 

• Optimize content and webpages for search engines to increase search visibility and achieve ranking objectives. 

3. Content Strategy & Planning: 

• Collaborate with content teams to ensure SEO best practices are applied. 

• Analyze user search intent and create content strategies that drive targeted traffic. 

• Manage on-page and off-page SEO activities, including link building and outreach. 

4. Competition Analysis: 

• Regularly conduct competitive analysis to benchmark performance and identify opportunities for growth. 

• Monitor market trends and competitor strategies to adjust digital marketing plans accordingly. 

5. Performance Analysis & Reporting: 

• Track and report key performance metrics such as keyword rankings, organic traffic, conversion rates, and inbound leads. 

• Use analytics tools like Google Analytics, SEMrush, Ahrefs, and others to gather insights and optimize strategies. 

• Generate insights and recommendations for continuous improvement. 

6. Collaboration & Stakeholder Management: 

• Work closely with cross-functional teams (e.g., content, design, and development) to ensure alignment of digital marketing strategies. 

• Communicate results and strategies effectively to internal stakeholders. 

7. Industry & Market Knowledge: 

• Keep up-to-date with the latest B2B marketing trends, particularly in the US healthcare market. 

• Understand the nuances of healthcare-related keyword research and content creation. 

Key Requirements: 

1. Experience: 

• 7-10 years of experience in digital marketing, with a focus on B2B SEO and content strategy. 

• Prior experience in marketing for a US-based healthcare or tech service provider for the US market is required. 

• Proven ability to work independently and drive strategic initiatives as an individual contributor. 

2. Technical Skills: 

• Expertise in SEO tools (e.g., SEMrush, AhRef, Screaming Frog). 

• Strong analytical skills and proficiency with Google Analytics, Search Console, and Tag Manager. 

• Experience in HTML/CSS and familiarity with CMS platforms like WordPress or HubSpot. 

3. Soft Skills: 

• Excellent communication and presentation skills. 

• Strong project management abilities and attention to detail. 

• Ability to work in a fast-paced environment and adapt to changing priorities. 

4. Location & Availability: 

• Based in or willing to commute to Gurugram, Haryana, with availability to work from the office 3 days a week on a hybrid basis. 

Preferred Qualifications: 

• Experience in B2B healthcare marketing for the US market. 

• Previous experience working in a global or multi-national organization. 

• Knowledge of healthcare compliance and regulatory considerations in digital marketing. 

Why Join Us? 

• Opportunity to shape digital strategy for a rapidly growing company. 

• Work in a hybrid setup with flexible options. 

• Competitive compensation and benefits package. 

If you are a results-driven digital marketer with a strong SEO background and a passion for B2B growth in a tech-driven environment, we encourage you to apply!