Digital Marketing Manager

Why you’ll love this role:

Cribl is looking for a digital & demand generation specialist to own the overall strategy and execution of webinars, content syndication, and other digital activations aimed at deepening engagement with potential customers, helping them to understand approaches to their problems, find solutions and realize the full potential of Cribl's products. 

You'll be a key member of the Revenue Marketing team, planning out and delivering compelling digital moments through the funnel for our audence segments - driving the interlock between campaigns and content contributors across Marketing. All ultimately resulting in happy customers, impacting the pipeline, and winning business to contribute to our continued growth story. 

As an active member of our team, you will:

• Lead the creation and execution of Cribl’s webinar calendar based on data-driven insights of what works and what doesn't, define the content strategy, and work with stakeholders to ideate and develop content inline with this guidance and to have the greatest pipeline impact.
• Be a webinar and digital programs subject matter expert – advising on latest best practices, benchmarking against our current and adjacent categories, running test-and-learn initiatives, driving the content strategy to create a compelling roadmap of activities that inspires greater learning, while driving engagement and greater product intent.
• Serve as a liaison across internal and external teams to source speakers, guide involvement, project manage key deliverables, and facilitate enablement and content creation in line with project timelines to maintain a regular cadence of live and on-demand programming.
• Manage the end-to-end implementation across program build and promotion for webinars and content syndication (with Marketing Operations, Web, Advertising, Channel, Sales, External Vendors, etc..) including in-flight review and optimizations.
• Proactively plan for 3 marquee, global live webinars per quarter, while working cross-functionally with SMEs to facilitate a strong content cadence for on-demand webinars to support webinar syndication, BrightTALK organic subscriber growth, drive AQL volumes, and cultivate self-serve learning for prospects and customers.
• Evolve our webinar program strategy to support the optimum mix of channel content (customer stories, use cases, thought leadership, etc..), determine process efficiencies & optimizations across the cross-functional team to enable greater scalability, faster time to market, and ultimately, greatest opportunity for pipeline impact.
• Cultivate a feedback loop by sharing post-event reporting to marketing & sales and creating follow-on messaging and materials to support enablement, as necessary
• Program reporting – regular program analysis and briefings; presenting pipeline and revenue impact of ongoing programs and leveraging these data points to enhance program strategy and inform content strategy discussions with stakeholders
• Own on-demand publishing across owned and paid resources – including identifying and running 3rd party promotional platforms to drive long-tail engagement
• Program management, activation, and optimization of our content syndication channels, including governance of all operational lead capture & flow requirements, weekly lead tracking and reporting across vendors to assess pacing in alignment with goals, and making recommendations on channel optimization and budget allocation based on performance
• Establish processes and procedures to facilitate cross-functional work and accelerate delivery of programs, maintaining documentation and refining as program areas mature and scale
• Additional digital marketing deliverables in support of Product Launches as required, as well as other programmatic support as needs arise. This includes ad-hoc writing and execution support for other program requirements in the short term, and helping define opportunities for long term initiatives.

If you’ve got it - we want it:

• Minimum of 3-5 years experience in Digital Marketing, ideally with at least 12 months managing webinars, demo programs, and/or content syndication programs
• Strong proactivity, accountability, and a spirit of innovation
• Strong communication skills and confident publicly representing Cribl at a high-level
• Comfortable and energized operating in a fast-paced environment, and passionate about technology and working with startup companies
• Highly data-driven, analytical, and resourceful to tackle hard questions amidst ambiguity
• Proficiency with Salesforce and Marketing reporting tools 
• Experience in B2B Enterprise SaaS marketing is a plus

Salary Range ($99,000 - $125,000)

The salary for this role is dependent on geographic location. The salary offered within the range described will be based on the individual candidate’s job-related knowledge, skills, and experience.  In addition to a competitive salary, Cribl also offers a generous benefits package which includes health, dental, vision, short-term disability, and life insurance, paid holidays and paid time off, a fertility treatment benefit, 401(k), equity, and eligibility for a discretionary company-wide bonus.