Digital Marketing Manager

About Us

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.

Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

The team

FT Longitude, a high-growth company within the prestigious Financial Times Group, is at the forefront of thought leadership, with ambitious plans for expansion. Our innovative marketing programmes are pivotal to our success, driving our growth story by raising awareness and building our brand to gain new audiences. As we continue to grow, we seek a driven Digital Marketing Manager to join our team and lead our marketing efforts across our owned and paid channels.

The role

We are looking for a Digital Marketing Manager to develop and execute our marketing strategy, focusing on promoting our programmes and enhancing our brand presence. This role is intrinsic to raising awareness of our brand, acquiring new audiences, generating demand, and nurturing leads. The ideal candidate will be a strategic problem solver with a consistent record in digital marketing and adept at handling multiple campaigns and  channels simultaneously.

Key Responsibilities:
● Strategy Development: Create and implement comprehensive digital marketing strategies across owned and paid channels (website, email, content, SEO, events and paid content partnerships) to promote our programmes and services.
● Brand Awareness: Develop and complete campaigns to raise brand awareness and build our brand among new and existing audiences.
● Audience Acquisition: Design and lead initiatives to acquire new audiences through targeted marketing campaigns, using SEO, SEM, social media (agency run), and content marketing.
● Demand Generation: Drive demand generation efforts, creating compelling campaigns that attract and convert leads into customers, and increase the volume of inbound enquiries.
● Lead Nurture: Implement lead nurturing strategies to engage prospects through the sales funnel, using email marketing, content, and personalised outreach.
● Client Marketing: Collaborate with the wider commercial team to create and implement marketing campaigns targeted at our existing clients, ensuring high engagement and retention.
● Content Creation: Oversee the development of high-quality content that resonates with our target audience, including blog posts, ebooks and reports, case studies, and multimedia content.
● SEO Optimisation: Develop and complete SEO strategies to improve organic search visibility and direct traffic to our website.
● Paid Content Partnerships: Identify and lead partnerships for paid content opportunities to expand our reach and visibility.
● Event Marketing: Help to plan and complete our event marketing strategies, including webinars, seminars, and industry events, to promote our programmes and engage with our audience.
● Performance Analysis: Monitor, analyse, and report on the performance of digital marketing campaigns, using data-driven insights to optimise and improve results.
● Collaboration: Work closely with cross-functional teams, including sales, editorial, research and design to align marketing efforts with business goals and objectives.
● Innovation: Stay up-to-date with the latest digital marketing trends and technologies, ensuring our strategies remain innovative and effective.

Requirements
● 5+ years of experience in digital marketing, with a focus on strategy development and execution.
● Proven track record of successful digital marketing campaigns that drive awareness, engagement, and conversions.
● Strong understanding of SEO, SEM, email marketing, content marketing, paid content partnerships, and event marketing.
● Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
● Exceptional written and verbal communication skills.
● Creative problem solver with the ability to develop innovative marketing strategies.
● Experience with marketing automation tools and CRM systems.
● Strong project management skills, with the ability to run multiple campaigns and initiatives simultaneously.

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced parental packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

Further Information

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, [email protected] and a member of our team will be happy to help.

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