runZero is a 100% remote company! While we aim to gather annually for kick-offs, our team thrives in the flexibility and freedom that remote work provides.
Our customers love us! We have hundreds of paying customers from mid-market to very large enterprises and thousands of freemium users. Want to learn about how runZero works and how it helps our customers? You can listen to this podcast featuring our co-founder HD Moore (creator of Metasploit), hear from our customers, or experience it firsthand with our 21-day premium free trial.
At runZero, we prioritize the well-being of our team members. We provide platinum-level medical, vision, dental, life, and short-term disability coverage for you and your dependents. Additionally, we match 4% of 401K contributions, offer unlimited PTO, and provide equity to all employees.
Our team is diverse, representing various backgrounds and perspectives, which fosters an inclusive and vibrant environment. With flexible schedules and supportive coworkers, runZero promotes a culture of collaboration. Learn more about life at runZero here!
The Opportunity
We are seeking an experienced Digital Marketing Manager to join our team and drive our digital marketing strategies. Reporting to the Director of Demand Generation, you will be responsible for developing and executing comprehensive campaigns across paid programs, organic social media, email, and other digital channels to increase brand awareness, generate leads, and drive customer engagement with a strong focus on Product-Led Growth (PLG) and Account-Based Marketing (ABM) strategies.
What You'll Do
- Coordinate and implement integrated digital marketing programs, including social media, email marketing, paid programs, online advertising, and targeted ABM initiatives to enhance online presence and engagement with key accounts.
- Create strategies and test digital channels to drive free trials of the runZero Platform, monitoring the downstream activation rates and conversion to opportunity.
- Craft and refine email campaigns aimed at nurturing leads and promoting offerings, ensuring optimal engagement and conversion rates.
- Monitor, analyze, and report on digital campaign performance across platforms, providing actionable insights and recommendations for improvement.
- Exhibit flexibility, adapt to evolving priorities, and efficiently manage multiple projects with varying deadlines to ensure timely and effective execution.
- Rigorously measure the effectiveness of all digital marketing activities against ROI and KPIs, employing A/B testing, analytics tools, and ABM metrics for continuous optimization.
- Stay abreast of the latest trends, tools, and technologies in digital marketing to foster innovation and maintain a competitive edge, with a focus on advancements in PLG and ABM strategies.
Skills You Have
- Bachelor’s degree in marketing, communications, or a related field.
- 5-8 years of experience in B2B digital marketing and/or SaaS demand generation in the tech or security industry, with substantial experience in deploying successful PLG and ABM campaigns.
- Proven success in developing and executing digital marketing campaigns that drive measurable results.
- Excellent writing, copy editing, and proofreading skills.
- Strong analytical skills and experience with marketing analytics tools, including Salesforce, Marketo, and 6Sense.
- Experience with a free trial, PLG go-to-market model.
- Understanding of enterprise technical buyers.
- Familiarity with the cybersecurity industry is a plus.
- Excellent project management and communication skills.
runZero values transparency in the hiring process. According to our market data, we’re expecting this role to come in at a salary of about $125 -145K plus stock options. We know the talent market is always in flux, so please let us know if you believe we have advertised this role in the wrong salary band.
For more information on what it's like to work at runZero, please visit our employee spotlight page!
We offer an extensive set of benefits including:
- Top of the line medical, dental, vision, life and disability coverages with runZero paying for 99% of the premium
- A stock option plan consistent with early stage, rapidly-growing startups
- A competitive salary composed of cash and equity compensation
- Unlimited PTO (We encourage everyone to take at least 25 days a year)
- 4% 401(k) matching program
runZero positions are currently restricted to the United States and the United Kingdom. All other International applications will not be considered.
runZero is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status, marital status, ancestry, nationality or any other basis covered by applicable law.
What We Do
runZero, a network discovery and asset inventory solution, was founded in 2018 by HD Moore, the creator of Metasploit. HD envisioned a modern active discovery solution that could find and identify everything on a network–without credentials. As a security researcher and penetration tester, he often employed benign ways to get information leaks and piece them together to build device profiles. Eventually, this work led him to leverage applied research and the discovery techniques developed for security and penetration testing to create runZero.
Why Work With Us
runZero brings together the best of IT, security and networking technology to deliver amazing network discovery and asset inventory capabilities for modern enterprises. Our values serve as our compass, ensuring that we deliver for our customers, support each other, and take care of ourselves.
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