Our Opening and Your Responsibilities
As our Digital Marketing Manager, you will be responsible for global online marketing strategy development, implementation, and analysis for AutoChem. Essential duties and responsibilities will include:
- Managing the AutoChem presence on the corporate Mettler Toledo website using Adobe Experience Manager (AEM).
- Developing and implementing a strategy for Search Engine Optimization (SEO).
- Managing the AutoChem web content translation process with an external translation agency.
- Acting as the primary liaison between AutoChem and the corporate eTeam, Web Development Team, and Lab Division eMarketing.
- Regularly reporting, presenting, and collaborating with business area marketing managers on recommendations to improve eMarketing results using various analytics tools and Microsoft Excel.
- Ensuring Email Marketing programs are executing successfully by collaborating with various stakeholders.
- Effectively supervising eMarketing budget, analyzing activities and costs and return on investment of Website, Email Marketing, Search Engine Advertising (SEA), Social Media Marketing, Value Content Marketing, third party marketing, and other eMarketing programs and making recommendations based on the analysis.
What You Need to Succeed
- Bachelors in marketing, business, chemistry, life sciences, or related field is a plus.
- 3-5 years of experience with content management.
- Experience using a website Content Management System (CMS), Adobe Experience Manager (AEM), and Adobe Analytics.
- Understanding of lead generation.
- Strong reporting and analytics background for digital marketing metrics.
- Familiarity with SEO, SEA, and PPC.
Our Offer to You
- Medical, dental and vision care coverage and a 401(k) savings plan with company matching - all starting on date of hire
- Tuition reimbursement, perks, and discounts
- Parental and caregiver leave programs
- All the usual benefits such as paid time off, flexible spending, short-and long-term disability, basic life insurance, business travel insurance, Employee Assistance Program, and domestic partner benefits
- Global market strength and worldwide leadership in precision instrumentation
- A brand name that is identified worldwide with precision, quality, and innovation
- Thousands of patents, design and innovation awards across Mettler Toledo
- Global recognition for the quality of our products and services
About Mettler Toledo
Working at METTLER TOLEDO AutoChem Inc. (www.mt.com/autochem) means you are impacting the world in important ways. Our process analytical technology and automated synthesis reactors provide scientists in the pharmaceutical, biotechnology, and chemical industries the information they need to deliver life-changing products. As a strategic business unit within Mettler Toledo, AutoChem develops, manufactures, sells, and services instruments that modernize chemical synthesis, provide insight to every chemical reaction, and provide process knowledge to eliminate scale-up and safety incidents.
- Our instruments increase the efficiency and effectiveness of chemists and engineers.
- Our products help develop profitable, green, and safe scientific processes.
- We help keep you healthy. Our instruments make it possible for scientists to develop new drugs and bring life-saving medicines to the world.
Equal Opportunity Employment
We are an equal opportunity employer and value diversity at our company. We give consideration for employment without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity, genetic information, protected veteran status, or any other protected classification. If you'd like more information about your EEO rights as an applicant under the law, please click here .
Mettler Toledo endeavors to make www.mt.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at [email protected].
For those who prioritize precision, Mettler Toledo is precisely where you belong.
Job Reference #
16713
Preferred Location
Maryland
Columbia
Job Type
Full-time
Legal Entity
Mettler-Toledo Autochem, Inc.
6708 Alexander Bell Dr, Columbia, MD 21046 United States
+1 (410) 910-8100
What We Do
METTLER TOLEDO is a global manufacturer and marketer of precision instruments for use in laboratory, industrial and food retailing applications. The Company has strong worldwide leadership positions. A significant majority of our instrument sales are in segments in which we are the global leader. In addition to a broad product offering, we have one of the largest global sales and service organizations among precision instrument companies.
We focus on the high value-added segments of our markets by providing innovative instruments that often integrate various technologies including application-specific solutions for customers. We design our instruments not only to gather valuable data but also to facilitate the processing and transfer of this data into customers' management information systems.
