The Role
Own digital marketing performance and client relationships for vacation rental companies. Lead health checks, client reviews, quarterly presentations, and performance reporting across paid search, social advertising, email, SEO, and conversion optimization. Analyze KPIs and ROI, recommend strategy changes, train customers on TrackInsights, and coordinate internal teams to complete action items. Partner with customer success, sales, product marketing, and data teams on renewals, upsells, launches, and attribution reporting.
Summary Generated by Built In
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Join our growing team as a Digital Marketing Manager
About the role
As a Digital Marketing Manager, you will be the go-to marketing partner for a book of vacation rental companies, owning both their digital performance and the relationship behind it. For TrackPMS customers, you will team up with Customer Success Managers, lead monthly reviews and Health Checks, and bring the marketing story to Quarterly Reviews. For customers outside TrackPMS, you will own the full relationship, run every review, and work with a dedicated Customer Account Executive on an account plan to bring them onto Track.
What you will do
- Own the customer relationship as the primary contact by direct phone, email, the shared DMM inbox, and Zendesk, and train customers on TrackInsights so they get real value from it.
- Run Health Checks on every account (monthly or bi-monthly by tier), keep tasks current in Certinia, and catch slipping performance, slow responses, or frustration before it turns into churn.
- Turn Google Ads, Facebook Ads, and other channel data in TrackInsights into report decks that show clients what is working, what is not, and what to do next.
- Lead recurring client meetings and quarterly audit presentations, and adjust each client's marketing strategy based on performance trends and what is happening in the market.
- Measure ROI across every digital channel and report on KPIs like purchases, website engagement rate, cost per acquisition, return on ad spend, click through rate, and open rate.
- Make sure action items from client meetings actually get done by coordinating with our ad creators, blog and content writers, and website support team.
- Partner with CSMs, CAEs, Product Marketing, and Data on QBRs, Strategic Business Reviews, renewals, upsells, product launches, and accurate attribution reporting.
What you will bring
- Bachelor's degree in Business, Marketing, Communications, Journalism, English, or a related field
- Hands-on experience with paid search (Google and Bing), Google Ads, Facebook Ads Manager, and Google Analytics
- Working knowledge of email marketing, SEO, and conversion optimization across B2B and B2C
- Experience with Salesforce and comfort presenting performance data and recommendations to clients
- Comfortable using AI tools like Claude to speed up data analysis, report drafting, and research
- Willing to travel as needed
Nice to have
- Experience in the travel, hospitality, or vacation rental industry
- Familiarity with Certinia or Zendesk
Join our growing team as a Digital Marketing Manager
About the role
As a Digital Marketing Manager, you will be the go-to marketing partner for a book of vacation rental companies, owning both their digital performance and the relationship behind it. For TrackPMS customers, you will team up with Customer Success Managers, lead monthly reviews and Health Checks, and bring the marketing story to Quarterly Reviews. For customers outside TrackPMS, you will own the full relationship, run every review, and work with a dedicated Customer Account Executive on an account plan to bring them onto Track.
What you will do
- Own the customer relationship as the primary contact by direct phone, email, the shared DMM inbox, and Zendesk, and train customers on TrackInsights so they get real value from it.
- Run Health Checks on every account (monthly or bi-monthly by tier), keep tasks current in Certinia, and catch slipping performance, slow responses, or frustration before it turns into churn.
- Turn Google Ads, Facebook Ads, and other channel data in TrackInsights into report decks that show clients what is working, what is not, and what to do next.
- Lead recurring client meetings and quarterly audit presentations, and adjust each client's marketing strategy based on performance trends and what is happening in the market.
- Measure ROI across every digital channel and report on KPIs like purchases, website engagement rate, cost per acquisition, return on ad spend, click through rate, and open rate.
- Make sure action items from client meetings actually get done by coordinating with our ad creators, blog and content writers, and website support team.
- Partner with CSMs, CAEs, Product Marketing, and Data on QBRs, Strategic Business Reviews, renewals, upsells, product launches, and accurate attribution reporting.
What you will bring
- Bachelor's degree in Business, Marketing, Communications, Journalism, English, or a related field
- Hands-on experience with paid search (Google and Bing), Google Ads, Facebook Ads Manager, and Google Analytics
- Working knowledge of email marketing, SEO, and conversion optimization across B2B and B2C
- Experience with Salesforce and comfort presenting performance data and recommendations to clients
- Comfortable using AI tools like Claude to speed up data analysis, report drafting, and research
- Willing to travel as needed
Nice to have
- Experience in the travel, hospitality, or vacation rental industry
- Familiarity with Certinia or Zendesk
You will thrive here if
- You like being the person clients call. Owning the relationship energizes you, and you would rather pick up the phone than let a ticket sit.
- You can look at a dashboard, find the one or two things a client actually needs to hear, and explain them in plain language.
- You follow through. When a meeting ends with five action items, you are the one making sure the ad team, writers, and web support close them out.
Compensation
The expected starting base salary range for this role is $60,000 - $70,000, plus eligibility for a 10% annual incentive tied to company performance. Final compensation is based on relevant skills, experience, education, and geographic location.
About Track
Track is an end-to-end SaaS and Service Operating Platform for short term rental. For more than two decades we have helped hospitality professionals achieve digital transformation and operational excellence, anchored by our flagship Track Property Management System.
Our single-vendor ecosystem gives growing vacation rental companies the enterprise-class tools they need to scale, backed by 70+ integration partners, a growing suite of native features, and AI-driven tools that sharpen pricing, distribution, and guest communication. We combine deep hospitality expertise with forward-thinking technology and a customer-obsessed mindset to help property managers win.
Track is proud to be named an Inc. 5000 Fastest Growing Company in America and a People’s Choice Award winner.
Our core values
These are the behaviors that shape how we work with each other, our partners, and our customers.
- Serve Others: nurturing growth to help others succeed
- Grit: taking ownership and never giving up on what matters most
- Create the Future: innovating to disrupt the status quo
Benefits and perks
- Full medical, dental, and vision coverage
- Flexible paid time off
- Health Savings Account with up to a $2,000 annual match, plus Flexible Spending Accounts
- Up to $900 a year in Wellness Rewards
- Retirement plan with employer match
- Unlimited access to professional training and development
- Company-paid life insurance and long-term disability coverage
- Flexible work environment, plus a $150 quarterly gift for personal use
- Flexible paid time off
- Health Savings Account with up to a $2,000 annual match, plus Flexible Spending Accounts
- Up to $900 a year in Wellness Rewards
- Retirement plan with employer match
- Unlimited access to professional training and development
- Company-paid life insurance and long-term disability coverage
- Flexible work environment, plus a $150 quarterly gift for personal use
Equal Employment Opportunity
We celebrate diversity of thought, culture, and background and are committed to creating an inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, disability, veteran status, or any other protected status under applicable federal, state, or local law. We comply with all applicable laws governing nondiscrimination in every location where we operate and encourage individuals from all backgrounds to apply.
If you need a reasonable accommodation to complete the application or interview process, contact [email protected] and we will work with you.
Ready to Level Up with us? Apply today.
Skills Required
- Bachelor's degree in Business, Marketing, Communications, Journalism, English, or a related field
- Hands-on experience with paid search, including Google and Bing
- Experience with Google Ads
- Experience with Facebook Ads Manager
- Experience with Google Analytics
- Working knowledge of email marketing, SEO, and conversion optimization across B2B and B2C
- Experience with Salesforce
- Comfort presenting performance data and recommendations to clients
- Comfort using AI tools such as Claude for data analysis, report drafting, and research
- Willingness to travel as needed
- Experience in the travel, hospitality, or vacation rental industry
- Familiarity with Certinia or Zendesk
Track Hospitality Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Track Hospitality and has not been reviewed or approved by Track Hospitality.
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Healthcare Strength — Health coverage is described as comprehensive, with an HSA match and dental and vision included. On paper, this positions the package as competitive for a mid-size tech employer.
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Retirement Support — A 401(k) with company match is explicitly offered. This signals long-term savings support alongside compensation.
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Leave & Time Off Breadth — Unlimited PTO is explicitly called out. This indicates broad flexibility for personal, family, or sick time.
Track Hospitality Insights
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The Company
What We Do
Track, a TravelNet Solution, is an award-winning hospitality software solution that modernizes and simplifies all aspects of your property management operations. It combines a PMS, CMS, call center, automated workflows, and extensive integrations in one tightly knit platform that VRMB calls “the software of the future.”
