Your Opportunity at ARC’TERYX:
In support of our brand and commercial growth strategy, you are responsible for shaping Arc’teryx Korea’s presence across the evolving digital ecosystem, with a focus on social media, digital content, and paid media activation. You have a strong grasp of social and digital trends, culturally relevant storytelling, channel objectives, and brand voice.
In this role, you will set the vision and roadmap for our local digital channels, combining strategic thinking with guest experience, content strategy, and tactical execution. You will lead the strategic and creative direction for social and digital content, translating Global and APAC brand direction into locally relevant stories and experiences that connect with our guests and communities in Korea.
You will manage agency partners and work cross-functionally to ensure organic and paid activity work together effectively, using audience and performance insights to continually strengthen our content, channel strategy, and overall digital impact.
Meet Your Future Team:
The Korea Marketing team is the connection between our guests, our communities, and the Arc’teryx brand through content and experiences. We work closely with Global and APAC cross funtioncal teams, athletes and ambassadors, creators, and agency partners to bring the Arc’teryx brand to life in ways that are locally relevant, culturally meaningful, and true to who we are.
The Digital Marketing Manager is part of the Arc’teryx Korea Marketing team, reporting directly to the Sr Marketing Manager Korea. As the Digital Marketing Manager, you will be the digital and social subject-matter lead within the Korea Marketing team, connecting our brand stories across organic social, digital content, creators, and paid media. You will bring insights from Korea’s audiences and digital landscape back into the broader organization while ensuring our local execution remains connected to the global Arc’teryx brand.
- Own Korea’s social media and digital content ecosystem (Kakao, Naver, Instagram etc.) and build strategy translating Global and APAC direction into locally relevant storytelling
- Lead the integrated social and digital content calendar across brand campaigns, product launches, athletes and ambassadors, community, retail, and key cultural moments
- Identify emerging social trends, formats, platforms, and audience behaviors to strengthen brand relevance and engagement in Korea
- Oversee content development from briefing and production through publishing, ensuring strong brand voice and creative quality
- Build meaningful digital engagement through community management, social listening, and culturally relevant conversations.
- Partner with the Community team to translate athlete, ambassador, and grassroots initiatives into compelling digital storytelling.
- Identify and manage relevant creators and digital partners, overseeing briefs, deliverables, usage requirements, content quality, and performance.
- Lead upper- and mid-funnel digital activation, building awareness, consideration, engagement, and qualified traffic through paid social and selected digital channels.
- Partner with the eCommerce team to connect upper- and mid-funnel activity with lower-funnel priorities, ensuring a cohesive customer journey from brand storytelling through to conversion.
- Work with media agencies to develop and optimize audience, channel, creative, and investment strategies aligned with campaign and business objectives.
- Connect organic and paid strategies by identifying strong content for amplification and applying learnings across channels.
- Monitor campaign performance and budget pacing, providing recommendations to improve effectiveness and investment
- Define and track KPIs across social, content, creators, and paid media, using platform analytics, GA4, and agency reporting
- Translate performance, audience behavior, and social listening into clear insights and actions for future content and campaigns
- Share Korea digital and audience insights with APAC and Global teams to help inform broader planning
- Partner with Brand, Community, PR, eCommerce, Retail, CRM, and merchandising to deliver integrated digital plans
- Manage social, content, creative, and media agency partners, ensuring clear briefs, timelines, budgets, and quality of execution
- Support key Korea marketing moments including seasonal campaigns, product launches, new store openings, community activations, and retail experiences
- Build a distinctive social presence that strengthens Arc’teryx Korea’s connection with mountain, outdoor, and culturally relevant communities
- Develop a scalable local content engine that complements Global storytelling with authentic Korea-created stories
- Strengthen the integration of organic social, paid media, and eCommerce insights across the customer journey
- Test emerging platforms, content formats, technologies, and digital partnerships relevant to Korea
- 5+ years of experience in social media, content marketing, digital marketing, or integrated marketing within a consumer brand or agency environment
- Demonstrated experience developing and executing integrated social media and digital content strategies
- Strong understanding of Korea’s social and digital landscape, consumer behaviors, and locally relevant platforms
- Experience managing content calendars, campaign localization, content production, publishing, and community engagement
- Strong creative judgment across storytelling, copy, photography, video, and short-form content
- Experience working with creators, influencers, athletes, ambassadors, or other external partners
- Experience briefing and managing creative, content, social, production, and media agencies
- Working knowledge of paid social and digital media, including audience strategy, campaign objectives, creative testing, budget pacing, optimization, and measurement
- Experience using social analytics, social listening, GA4, and agency reporting to turn data into actionable insights
- Excellent Korean-language writing, editing, presentation, and communication skills, with strong sensitivity to cultural nuance and tone of voice
- Business-level English, with the confidence to collaborate regularly with APAC and Global stakeholders
- Strong project-management and stakeholder-management skills, with the ability to prioritize multiple campaigns in a dynamic environment
- Proficiency in Microsoft Word, Excel, and PowerPoint
- Ability to occasionally work outside standard business hours to support launches, events, or community activations.
If you were the Digital Marketing Manager now, here are some of the core activities you would be doing:
Social Media & Content Strategy
Community, Creators & Partnerships
Paid Media & Campaign Activation
Performance & Insights
Cross-Functional & Agency Management
Here are some of the things you could be working on in the future:
Are you our next Digital Marketing Manager?
Skills Required
- 5+ years of experience in social media, content marketing, digital marketing, or integrated marketing within a consumer brand or agency environment
- Experience developing and executing integrated social media and digital content strategies
- Strong understanding of Korea’s social and digital landscape, consumer behaviors, and locally relevant platforms
- Experience managing content calendars, campaign localization, content production, publishing, and community engagement
- Strong creative judgment across storytelling, copy, photography, video, and short-form content
- Experience working with creators, influencers, athletes, ambassadors, or other external partners
- Experience briefing and managing creative, content, social, production, and media agencies
- Working knowledge of paid social and digital media, including audience strategy, campaign objectives, creative testing, budget pacing, optimization, and measurement
- Experience using social analytics, social listening, GA4, and agency reporting to turn data into actionable insights
- Excellent Korean-language writing, editing, presentation, and communication skills, with sensitivity to cultural nuance and tone of voice
- Business-level English and confidence collaborating with APAC and Global stakeholders
- Strong project-management and stakeholder-management skills, with the ability to prioritize multiple campaigns
- Proficiency in Microsoft Word, Excel, and PowerPoint
- Ability to occasionally work outside standard business hours for launches, events, or community activations
Arc'teryx Equipment Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Arc'teryx Equipment and has not been reviewed or approved by Arc'teryx Equipment.
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Inclusive Benefits Coverage — Coverage extends to part‑time employees and includes gender‑affirming care, fertility and family‑planning drugs, and adult orthodontia, with options that consider diverse household structures. Mental‑health supports and broad eligibility reinforce access across employee groups.
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Wellbeing & Lifestyle Benefits — A generous gear discount, periodic free gear, outdoor outings, and recognition programs like Arc’Adventure align with an outdoor‑oriented culture. Wellness resources such as a flexible wellness account, Headspace access, mental‑health reimbursements, Wellness Days, and an EAP enhance non‑cash value.
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Strong & Reliable Incentives — A structured bonus program applies to all regular employees with targets tied to company performance and job level, aiming for equity across roles. Additional mechanisms such as annual incentive opportunities and referral bonuses are also available.
Arc'teryx Equipment Insights
What We Do
Arc’teryx is a global design company based in North Vancouver, B.C. that specializes in technical high-performance outerwear and equipment. We design and manufacture a wide range of mountain sports outdoor apparel and equipment for all conditions and experiences, including mountaineering, ice and rock climbing, skiing, snowboarding, and trail running. Our company is built on a passionate and relentless commitment to design, craftsmanship and performance. We have a unique construction process that enables us to create technical products that can be trusted to perform at the point of extreme need. We are uniquely positioned in our industry as we have our own factory located in New Westminster, BC, which enables us to build products with a meticulous focus on detail and performance. We leverage this manufacturing knowledge and share it with our global partner factories. In the Coast Mountain Range behind our headquarters and design centre in North Vancouver, we field test our products in real world conditions allowing us to create the best-fitting, longest-lasting, highest-performing technical products available. We distribute our outerwear and equipment through more than 3,000 retail locations worldwide, in over 40 countries globally, including 38 branded and outlet stores in Europe, North America and Asia. The company started with six employees in 1989 and now has more than 1000 employees in Canada.
