Digital Marketing Manager

Description

Dallas Symphony Orchestra (DSO) is seeking a creative and detail-oriented digital marketing professional to serve as Digital Marketing Manager, a critical member of the Marketing, Communications & Media and Guest Services team. 

Reporting to the Director of Marketing & Audience Development (DMAD), this role is responsible for executing the DSO's email marketing and website presence in support of ticket sales, subscriptions, and donations. This is a highly collaborative, hands-on role that partners closely with Creative Services, Communications & Media, Guest Services & Ticketing, Development, and Education to bring campaigns to life across owned digital channels, while also managing local digital advertising placements and reporting on performance across all digital properties. 

Key Responsibilities 

Email Marketing 

• Create compelling email content to drive ticket sales and donations, working in collaboration with Creative Services, Communications & Media and Guest Services & Ticketing   
• Build and manage targeted lists and automations including marketing messaging and pre/post-concert communications  
• Support the Development and Education departments in the creation, approval process, and distribution of targeted email campaigns 

Website Maintenance 

• Create, revise, and update pages and forms within the DSO website on behalf of all DSO departments  
• Optimize webpage layout and design to ensure alignment with DSO brand standards 
• Build engaging and interactive major campaign landing pages that generate new concert subscribers, ticket buyers, email subscribers, and donors 
• Collaborate with DMAD on optimizing website functionality and ongoing navigation and overall site updates 
• Work with Guest Services to ensure Tessitura integrations are optimized, creating an easy and secure purchase path for our patrons 

Local Digital Advertising 

• Work with DMAD to set campaign timelines—ensuring campaigns are coordinated with other Marketing and Development efforts 
• Manage digital ad buys with local media partners and in-house managed paid digital media 
• Adhere to established concerts budgets, monitoring invoices and keeping up-to-date records 

Reporting 

• Regularly track website and other owned web properties for key metrics such as traffic, engagement, conversions and reviews 
• Prepare monthly and campaign-specific post-concert reports  
• Evaluate tactics, assess impact, and adjust strategies to improve the effectiveness of our email marketing and website

Requirements

• Bachelor's degree in Marketing, Business Administration, Music Business, Communications  or an equivalent combination of education and professional experience
• Minimum of 2-3 years of digital marketing experience, with experience in email marketing and website management 
• Experience managing local digital advertising or paid media placements, including vendor and budget coordination 
• Working knowledge of website analytics tools (e.g., Google Analytics) and campaign reporting 
• Strong writing and storytelling skills, with copywriting experience 
• Demonstrated ability to think both strategically and creatively 
• Strong analytical skills with the ability to translate data into strategy and decisions 
• Keen attention to brand consistency across marketing materials and platforms 
• Ability to adapt quickly to shifting priorities across multiple concurrent projects 
• Passion for the arts and a commitment to audience engagement and community impact 
• Ability to prioritize and manage multiple projects and deadlines across a variety of internal departments and external partners 
• Ability to troubleshoot and solve problems independently, while initiating and driving programs as a results-oriented team player 
• Proficiency in Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook 

Preferred 

• Experience in the arts, entertainment, or nonprofit sector 
• Experience with email service providers, marketing automation platforms, and HTML 
• Experience with website content management systems (CMS), including page building and basic web design 
• Familiarity with Tessitura or a comparable CRM/ticketing platform 

Work Environment 

• Some evening and weekend work is expected to support performances, events, and community engagement efforts
• Hybrid work environment

• Integrity: Ensures accuracy, consistency, and accountability across digital communications, website content, advertising, budgets, and reporting while using data to make informed decisions.
• Creativity: Develops compelling digital content, campaigns, and experiences that bring the DSO brand to life and inspire audiences to engage, attend, subscribe, and support the organization.
• Connection: Collaborates across departments to create cohesive digital experiences that strengthen relationships with patrons, donors, students, and the diverse communities the DSO serves.
• Respect: Creates inclusive, thoughtful digital experiences by considering the needs of diverse audiences, communicating collaboratively with colleagues and partners, and ensuring patron-facing content is clear, accessible, and welcoming. 

The Dallas Symphony Orchestra offers a competitive benefits package, free onsite parking, and access to complimentary concert tickets when available.

Equal Employment Opportunity 

The Dallas Symphony Association is an equal opportunity employer and is committed to creating a diverse, equitable, and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.