The Role
Lead development and execution of data-driven digital marketing strategies across SEO, SEM, social and email. Manage paid campaigns, website/vendor relationships, content, analytics, reputation management, marketing automation, and cross-team collaboration to drive engagement, conversions, and growth.
Summary Generated by Built In
34 Broad Street, Charleston, South Carolina 29401Job DescriptionThe Digital Marketing Manager is responsible for driving online growth through the development, execution, and continuous optimization of data-driven digital marketing strategies. This role manages digital channels, oversees website and vendor relationships, analyzes campaign performance, and supports brand consistency across digital platforms. The Digital Marketing Manager collaborates with internal teams to align digital marketing initiatives with business goals, increase engagement, improve conversions, and support new development and community-level marketing strategies.
Digital Marketing Strategy & Campaign Management
- Develop and implement comprehensive digital marketing and advertising strategies.
- Drive search engine optimization (SEO), email acquisition, social media campaigns, and SEM initiatives.
- Create and manage paid video, display, and paid search campaigns across Google Ads, YouTube, Facebook, Instagram, and LinkedIn and other digital channels.
- Edit videos and photos for digital advertising.
- Develop SEM campaigns, keyword strategies, display advertising, pixel retargeting, and Google Tag Manager maintenance.
- Conduct bid management analysis and make adjustments based on performance data.
- Manage campaign budget tracking, optimization, and performance reporting.
- Create and implement growth strategies through digital marketing initiatives.
- Assist and collaborate in media planning recommendations.
Website, Content & Digital Platforms
- Oversee website updates and manage vendor relationships.
- Update website content and escalate website fixes with vendors as needed.
- Manage website landing pages and the Virtual Sales Assistant (VSA).
- Manage marketing phone numbers and routing to appropriate locations.
- Manage and maintain all social media accounts related to advertising.
- Act as the brand identity gatekeeper across all digital platforms.
- Collaborate with team for creative concepts and messaging with internal creative teams.
- Implement and manage audience nurturing lists and develop marketing automation strategies for communities.
Analytics, Reputation & Listing Management
- Use Google Analytics and other reporting tools to analyze and evaluate digital marketing campaign performance.
- Identify trends and optimize spend and performance based on data insights.
- Manage ratings and reviews through the organization’s reputation management platform.
- Oversee reputation management and respond daily to online reviews.
- Conduct audits for senior living directories.
- Manage listings for third-party referrers and Google Business Profile listings.
- Support marketing and digital strategies for new development projects.
- Collaborate on cross-departmental marketing projects.
Other:
- Other duties as assigned.
401k + Fulltime & Part-time Benefits Packages
Training, Development & Career Laddering
Great work-life balance
Flexible Scheduling
Skills Required
- Experience managing Google Ads and paid social campaigns (YouTube, Facebook, Instagram, LinkedIn)
- Proficiency with Google Analytics and campaign performance reporting
- Experience with Google Tag Manager and pixel retargeting implementation
- Knowledge of SEO and SEM strategy and keyword management
- Experience with email acquisition and marketing automation/audience nurturing
- Ability to edit videos and photos for digital advertising
- Website content management and vendor relationship oversight (CMS, landing pages, VSA)
- Reputation and listings management, including Google Business Profile and review response
- Campaign budget tracking, bid management analysis, and optimization
- Strong collaboration with creative teams and ability to act as brand gatekeeper
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The Company
What We Do
Harmony Senior Services is a management company that operates senior living communities, providing a continuum of care including independent living, assisted living, and memory care services.
