Digital Marketing Manager

Posted 5 Days Ago
Be an Early Applicant
Madrid, Comunidad de Madrid, ESP
In-Office
Mid level
Energy • Chemical • Industrial • Manufacturing
The Role
Lead planning, execution and optimization of multi-channel digital campaigns (awareness, lead gen, retargeting). Build landing pages, paid ads, webinars, newsletters; manage lead lifecycle, scoring, nurturing and CRM integration. Improve website UX, SEO and analytics. Enable sales with demand-generation tools, report KPIs and drive data-driven marketing to support business growth.
Summary Generated by Built In

Sulzer is a leading engineering company with a proud heritage of innovation. Join our global team to grow your expertise and develop innovative solutions that enable a prosperous and more sustainable society.

About the role Join our Digital Marketing team and help us make Digital Marketing excellent. 
We are seeking a Digital Marketing Manager who possesses a blend of strategic thinking, creativity, and technical expertise. The ideal candidate will have a strong understanding of digital marketing channels, marketing automation using Hubspot and the data-driven optimization of marketing activities.
Overall, we are looking for someone who can drive impactful digital initiatives, enhance brand visibility, and in particular contribute to business growth in a strong collaboration with the business.  

You will do:

  • Hands-on Awareness  and Lead Generation Campaigns 

  • Setting up comprehensive multi-channel campaigns for awareness, lead generation and retargeting 

  • Creation of landing pages, paid ads (Google, Linkedin and others), webinars, newsletters 

  • Monitor and manage lead lifecycle, lead scoring, nurturing, contact segmentation, and data cleansing 

  • Development and execution of compelling lead nurture programs across target business segments and sales funnel stages 

  • Sales Enablement and Integration 

  • Educate, enable and encourage the sales teams regarding demand generation processes and tools to ensure leads generation and conversion to opportunities 

  • Ensure sound integration of marketing automation tools with CRM for end-to-end processing of leads 

  • Evaluate and support sales-initiated marketing activities 

  • Website Rehaul and Content Optimization 

  • Define new webpage components to optimize web page UI / UX  

  • Improve content based on keyword research, SEO / GEO / AEO aspects, consistent with Sulzer brand and style guidelines.  

  • Optimize website structure and technical basics to ensure all content is highly visible to users and AI  

  • Reporting and Metrics 

  • Report and develop relevant Key Performance Indicators (KPIs) to ensure business impact of digital marketing activities  

You need to succeed:
 

  • Hands-on knowledge in digital campaign set up & execution and performance tracking 

  • Proven work experience in website creation and maintenance, marketing automation, content marketing and social media marketing 

  • Excellent understanding Hubspot is a must; good understanding of CRM system 

  • Minimum of 3-5 years experience in lead management, marketing automation and digital marketing project management  

  • Excellent knowledge in website analytics (Google Analytics, Tag Manager), Google Ads, SEO / GEO 

  • Able to effectively work and communicate at all levels within a matrix organization 

  • Analytical mindset 

  • High degree of independence and pragmatism  

What we offer you
  • A permanent contract.

  • A competitive salary as well as participation in the variable remuneration system based on personal and financial objectives. 

  • Meal vouchers. 

  • Access to a voluntary flexible compensation scheme allowing employees to optimize their salary package (e.g. health insurance, transport, childcare) 

  • Be part of an experienced and international team. 

  • A Good vibe working environment. 

  • The opportunity to grow your career within a solid and well-established international company. 

  • Be part of a dynamic organization undergoing continuous transformation and improvement. 

  • Offices location: Nuevos Ministerios
    *Additional benefits may apply depending on the position and location. 

Sulzer is an equal opportunity employer. We believe in the strength of a diverse workforce and are committed to offering an inclusive work environment.
 

We are proud to be recognized as a Top Employer 2026 in Brazil, Canada, China, Finland, Germany, Ireland, Mexico, Switzerland, South Africa, the UK and the USA.

Skills Required

  • Hands-on experience setting up and executing digital campaigns and performance tracking
  • Proven experience in website creation and maintenance
  • Experience with marketing automation and lead management
  • Excellent understanding of HubSpot
  • Good understanding of CRM systems and integration
  • Minimum 3-5 years experience in digital marketing and project management
  • Strong knowledge of website analytics (Google Analytics, Tag Manager)
  • Experience with Google Ads and LinkedIn Ads
  • Knowledge of SEO / GEO / AEO and keyword research
  • Ability to work and communicate effectively across a matrix organization
  • Analytical mindset and data-driven decision making
Am I A Good Fit?
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The Company
13,500 Employees
Year Founded: 1834

What We Do

Sulzer Ltd. is a global leader in fluid engineering and chemical processing applications, specializing in energy-efficient pumping, agitation, mixing, separation, and purification technologies for fluids of all types. The company provides critical applications for core infrastructure and large essential industries worldwide, supporting energy security and process efficiency. Its innovative solutions enable carbon emission reductions and the development of sustainable polymers, contributing to a circular economy.

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