Description:
The Digital Marketing Manager is responsible for driving digital marketing performance and serving as the business owner of Amneal's digital commerce platform Amneal Direct. This role leads digital engagement, platform optimization, analytics, and website initiatives while partnering closely with IT, vendors, and cross-functional stakeholders to enhance customer experience and support business growth.
Essential Functions:
Platform & Business Ownership
- Own the Amneal Direct digital commerce platform from a business perspective, including platform enhancements, release planning, testing, issue resolution, and vendor management.
- Serve as the primary business partner to IT, ensuring alignment between business objectives, customer experience, and platform functionality.
- Prioritize business requirements, manage enhancement roadmaps, oversee user acceptance testing, and support release readiness.
- Lead the planning, deployment, and optimization of product websites and microsites.
- Manage relationships with platform vendors, agencies, analytics partners, and development teams.
Digital Marketing
- Develop and execute digital marketing strategies to drive customer engagement and retention.
- Manage digital campaigns, SEO/SEM initiatives, site merchandising, promotions, and customer journeys.
- Collaborate with marketing, commercial, and agency partners to deliver effective digital programs.
Analytics & Performance
- Define analytics requirements, tagging strategies, KPI dashboards, and reporting frameworks.
Analyze digital performance and customer behavior to identify opportunities for platform and campaign optimization.
Education:
- Bachelor's degree in Marketing, Business, Digital Commerce, or related field. - Required
Experience:
- 5 years or more in Experience in digital marketing, eCommerce, digital product ownership, or platform management.
- Experience with enterprise eCommerce platforms such as Adobe Commerce (Magento), Salesforce Commerce Cloud, Shopify Plus, SAP Commerce, or similar.
- Experience managing website enhancements, testing, releases, analytics, and vendor relationships.
- Strong understanding of customer journeys, site merchandising, search optimization, and digital analytics.
- Experience supporting pharmaceutical, healthcare, life sciences, or other regulated-industry digital initiatives
- Proven ability to collaborate with Legal, Regulatory, Compliance, IT, and Commercial stakeholders
The base salary for this position ranges from $130,000 to $145,000 per year. In addition, Amneal offers a short-term incentive opportunity, such as a bonus or performance-based award, with this position within the first 12 months. Amneal ranges reflect the Company’s good faith estimate of what Amneal reasonably believes that it will pay for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors, including but not limited to, qualifications, experience, geographic location and other relevant skills.
At the heart of our Total Rewards commitment is a comprehensive, flexible and competitive benefits program for eligible positions that enables you to choose the plans and coverage that meet your personal needs. This includes above-market, diverse and robust health and insurance benefits to meet the varied needs of our employees as well as a significant 401(k) matching contribution to help our employees save for retirement. We also promote employee well-being with programs that help you enjoy your career alongside life’s many other commitments and opportunities.
Skills Required
- Bachelor's degree in Marketing, Business, Digital Commerce, or related field
- 5+ years experience in digital marketing, eCommerce, digital product ownership, or platform management
- Experience with enterprise eCommerce platforms such as Adobe Commerce (Magento), Salesforce Commerce Cloud, Shopify Plus, SAP Commerce, or similar
- Experience managing website enhancements, testing, releases, analytics, and vendor relationships
- Strong understanding of customer journeys, site merchandising, search optimization, and digital analytics
- Experience supporting pharmaceutical, healthcare, life sciences, or other regulated-industry digital initiatives
- Proven ability to collaborate with Legal, Regulatory, Compliance, IT, and Commercial stakeholders
Amneal Pharmaceuticals Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Amneal Pharmaceuticals and has not been reviewed or approved by Amneal Pharmaceuticals.
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Healthcare Strength — Medical coverage is presented as comprehensive with day-one eligibility for many U.S. roles, supported by wellness resources and transparency around plan information.
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Affordable Benefits — Employer contributions toward health coverage are described as generous, including periods where cost increases were absorbed and future employee contributions kept below broader trends.
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Retirement Support — A 401(k) plan with a company match and strong participation is positioned as a core element of the Total Rewards package.
Amneal Pharmaceuticals Insights
What We Do
Amneal Pharmaceuticals, Inc. (NASDAQ: AMRX) is guided by a simple belief: essential medicines should be accessible to everyone. What began as a promise to deliver high-quality, affordable medicines has evolved into a diversified portfolio spanning complex generics and injectables, biosimilars, and specialty medicines, including more than 290 products, with scale and capabilities that help reach patients across the healthcare system while combining world-class precision with a deep sense of personal responsibility for every dose we deliver. Content is for informational purposes only and 3rd party content does not reflect Amneal’s opinions. Amneal has the right to remove comments that violate another’s copyright or intellectual property, mention an Amneal product, use profanity or are defamatory, promote and solicit for third-party sites, initiatives, or products, or are factually inaccurate or misleading or spam. Amneal recommends that you consult with your healthcare provider regarding personal health matters. To report a product complaint or adverse event related to an Amneal product, contact Drug Safety at 877-835-5472, option 3 or [email protected]. If you are currently experiencing a life-threatening event, please immediately contact 911.
