Job Description
We are looking for a dynamic Digital Marketing Manager to join our Digital Marketing team at AirAsia Move. This role combines strategic sales analysis with partnership development to drive revenue growth by leveraging our LOBs to create comprehensive travel solutions. The successful candidate will be responsible for identifying market opportunities, developing airline partnerships, and crafting compelling travel packages that maximize customer value and business profitability.
Key Responsibilities
Sales Performance & Analytics
Monitor daily sales performance metrics across all product lines and channels
Conduct deep-dive analysis of sales data to identify trends, opportunities, and performance gaps
Generate comprehensive reports on revenue performance, conversion rates, and market opportunities
Develop actionable insights to optimize sales strategies and improve business outcomes
Track and analyze competitor pricing and market positioning
Partnership Development & Management
Identify and evaluate potential airline partnership opportunities aligned with business objectives
Negotiate and secure promotional campaigns and special deals with airline partners
Build and maintain strong relationships with key airline stakeholders and decision-makers
Develop partnership strategies that enhance AirAsia Move's competitive positioning
Package Development & Campaign Management
Collaborate with hotel team to create compelling flight + hotel packages and integrated travel solutions
Execute end-to-end campaign development from concept to launch with airline partners
Optimize package pricing strategies and develop marketing strategies for new offerings
Monitor campaign performance and implement optimization strategies to maximize revenue
Market Intelligence & Strategy
Conduct market research to identify emerging travel trends and consumer preferences
Analyze customer booking patterns and behavior to inform product development
Evaluate new business opportunities within the OTA landscape
Provide strategic recommendations to senior management based on market insights
Required Qualifications
Bachelor's degree in Marketing, Business Administration, Tourism, or related field
Minimum 5-7 years of experience in account management, preferably in travel/hospitality industry
Proven track record in OTA operations or airline industry partnerships
Experience with digital marketing campaigns and performance analytics
Skills Required
- Bachelor's degree in Marketing, Business Administration, Tourism, or related field
- Minimum 5-7 years of experience in account management
- Experience in travel or hospitality industry
- Proven track record in OTA operations or airline industry partnerships
- Experience with digital marketing campaigns and performance analytics
What We Do
It all starts here. 23 years ago, a dream took flight - shaping and forever changing the travel industry in Asia. The idea was simple: Make flying affordable for everyone. We made that dream happen. We started an airline in 2001. Today, we’ve evolved to become something much bigger. We’re now a world-class brand, a leading Asean airline, a digital travel and lifestyle platform; and we’re not stopping. If you’re passionate about connecting people and transforming lives, we want you onboard. When it comes to your career, your Allstar journey will be an adventure. Find your dream career destination with us
