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Hiring Now: DIGITAL MARKETING MANAGER
Lettuce Entertain You Restaurants is looking for an Digital Marketing Manager with 5+ years of paid digital marketing experience to join our team.
This is a hands-on marketing role for someone who loves both strategy and execution. You will own paid digital media from end-to-end, develop the strategy, build campaigns in the native platforms, manage all platforms, optimize performance, analyze results and present recommendations. We're looking for someone with recent experience personally building, optimizing and managing digital campaigns, not just leading teams or agency partners.
Digital Marketing Manager Requirements:
- 5+ years of experience leading paid digital marketing strategy across multiple platforms, using digital analytics/attribution tools (Google Analytics, platform dashboards, reporting tools)
- Skilled in collaborating with cross-functional teams, including software developers / technical teams on tracking, tagging, and measurement implementation
- Experienced with managing agency partners and holding them accountable to performance
- Experienced with audience segmenting, targeting, creative A/B testing, and performance optimization
- Ability to translate data into clear insights and business recommendations
A Few of Our Benefits:
- Competitive Salary
- Paid Time Off - including Paid Holidays, Personal Days & Vacation
- 401(k)
- Blue Cross Blue Shield Medical Insurance
- Dental & Vision Insurance
- Life, Accident Protection & Critical Illness Insurance
- Domestic Partner Benefits
- Restaurant Discounts
- Employee Assistance Program - focusing on a commitment to mental health & wellness
Why Work With Lettuce?
Lettuce is a culinary-driven restaurant company with a genuine commitment to our people: we welcome unique perspectives and nurture diverse talents at 130+ locations, supported by our Culture of Caring. If you’re ready to be a part of what we do next, then explore your possibilities at Lettuce and apply today!We participate in E-Verify / Participamos en E-Verify
Responsibilities- Develop, lead and manage performance-driven paid digital marketing strategies across channels for Lettuce and our restaurants to drive measurable business results in partnership with individual restaurant, brand, festival and event marketing team
- Partner with various internal and external agencies to ensure effective, data-informed digital marketing efforts, aligned with company growth and other strategic goals
- Define campaign objectives, audience strategies and KPIs tied directly to business outcome
- Manage digital campaign performance and lead comprehensive post-campaign analysis, translating insights into actionable recommendations across key business metric
- Oversee planning, activation, testing and optimization of campaigns including Google Ads, Meta, TikTok, YouTube, programmatic advertising and other relevant channels
- Ensure proper tagging, pixels, conversion tracking and data flows across websites, ecommerce, loyalty platforms and mobile experience
- Research and evaluate emerging and evolving digital marketing tools, platforms and industry trends (including learning and responsibly testing with AI
- Provide corporate digital marketing forecast and budget planning data, projections and other inputs based on historical performance and growth target
- Model and promote teamwork across all team
- Use tact and good judgment when dealing with challenges pertaining to guests, vendors and employees, and respond with patience and courtes
- Work a variety of days and shifts (including early mornings, late nights and weekends) at multiple sites with or without overnight travel, as neede
- Occasionally retrieve and distribute files or office supplies weighing up to 10 pounds
- 5+ years of experience leading paid digital marketing strategy across multiple platforms, using digital analytics/attribution tools (Google Analytics, platform dashboards, reporting tools)
- Skilled in collaborating with cross-functional teams, including software developers or technical teams on tracking, tagging, and measurement implementation
- Experienced with managing agency partners and holding them accountable to performance
- Experienced with audience segmenting, targeting, creative A/B testing, and performance optimization
- Ability to translate data into clear insights and business recommendations
Skills Required
- 5+ years of paid digital marketing experience leading paid digital strategy across multiple platforms
- Proficiency with digital analytics/attribution tools (Google Analytics, platform dashboards, reporting tools)
- Experience collaborating with software developers or technical teams on tracking, tagging, and measurement implementation
- Experience managing agency partners and holding them accountable to performance
- Experience with audience segmentation, targeting, creative A/B testing, and performance optimization
- Ability to translate data into clear insights and business recommendations
Lettuce Entertain You Restaurants Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Lettuce Entertain You Restaurants and has not been reviewed or approved by Lettuce Entertain You Restaurants.
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Fair & Transparent Compensation — Pay is considered solid in many contexts, with strong earnings potential in busy, higher‑check concepts for tipped roles. Job postings frequently provide city‑specific pay ranges, aiding clarity during evaluation.
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Healthcare Strength — Multiple medical plan options with a major carrier, integrated pharmacy, virtual care, and voluntary protections indicate a robust offering for the industry. Publicly available enrollment materials outline plan features and eligibility details.
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Wellbeing & Lifestyle Benefits — Dining discounts, employee meals, an assistance program, hardship support, commuter accounts, and flexible schedules add meaningful everyday value. These benefits broaden total rewards beyond base pay.
Lettuce Entertain You Restaurants Insights
What We Do
Voted Top Workplaces 2024(Chicago Tribune) ... OPEN ON EARTH SINCE 1971, Lettuce Entertain You Restaurants began as a result of Rich Melman’s innovative ideas combined with the business acumen of Jerry A. Orzoff. Following the opening of R.J. Grunts in 1971, Melman and Orzoff continued to develop restaurant concepts together until Orzoff’s death in 1981. Through his relationship with Orzoff, Melman formulated a philosophy based on the importance of partnership, sharing responsibilities and ideas, developing and growing together, with a “culture of caring” ethos which has been paramount to the company since day one. 55 years later, Lettuce remains a family-owned organization that owns, manages and licenses more 60 brands and 130 restaurants in a dozen states including Illinois, Minnesota, Maryland, Nevada, Virginia, Washington D.C., Texas and Florida. From fast casual to Michelin-starred fine dining, Lettuce looks forward to continuing to innovate and develop new restaurants, providing opportunities for our talented teams to grow.
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