Digital Marketing Manager - SEO & Paid Media

DIGITAL MARKETING MANAGER - SEO & Paid Media

Are you a strategic, data-driven marketer who thrives at the intersection of digital advertising, SEO, and website performance?

Foley is looking for a Digital Marketing Manager to take full ownership of our online presence. This key member of the Growth Team will be responsible for managing all paid advertising efforts, optimizing our website for performance and conversion, and driving organic traffic through robust SEO strategies.

We’re seeking someone who can think strategically but isn’t afraid to roll up their sleeves; someone who knows how to connect digital tactics to business goals and is eager to test, learn, and scale

WHAT YOU'LL DO

SEO & Website Optimization:

• Own and execute the SEO strategy to drive organic traffic and improve rankings across core search terms.
• Collaborate with the web team to ensure all pages follow SEO best practices (on-page optimization, technical SEO, internal linking, etc.).
• Monitor and improve site speed, UX, and mobile performance.
• Manage ongoing website updates, build landing pages, and partner with design and development to continually improve conversion paths.
• Conduct regular site audits and develop action plans to resolve technical issues.

Paid Media Stategy & Execution:

• Plan, launch, and optimize high-performing paid media campaigns across Google, Bing, YouTube, LinkedIn, Meta, and 6sense.
• Write compelling ad copy and work with creative/design resources to develop visuals for ad assets.
• Plan and execute multi-channel campaigns using an ABM platform to target high-value accounts and drive pipeline conversion.
• Test new channels and campaign types to expand reach and improve ROI.
• Manage budgets, pacing, and bidding strategies to meet cost-per-lead and conversion goals.
• Lead conversion rate optimization (CRO) efforts by testing landing page layouts, copy, CTAs, and user flows to improve lead quality and reduce cost-per-conversion.
• Use A/B testing, heatmaps, and user behavior analysis to identify friction points and optimize the full funnel for better campaign performance and budget efficiency.

Analytics & Reporting:

• Use platforms like Google Analytics, Google Tag Manager, Search Console, and other tools to monitor and report on campaign and website performance.
• Analyze traffic, conversion data, and user behavior to identify opportunities for improvement.
• Deliver regular reporting to leadership, with actionable insights and recommendations.

WHAT WE’D LIKE YOU TO HAVE

• A bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of hands-on experience in digital marketing, with a strong focus on paid media and SEO.
• Proven expertise in:
• Executing paid media campaigns across multiple platforms.
• Managing budgets and optimizing campaign performance.
• Leveraging data to drive decisions and improve outcomes.
• Working within SaaS environments.
• Deep knowledge of advertising platforms, including Google Ads, Bing Ads, LinkedIn Campaign Manager, and Meta Business Suite.
• Proficiency with SEO tools such as SEMrush, Moz, Ahrefs, and Screaming Frog.
• Experience managing websites using CMS platforms like WordPress, Webflow, or similar.
• Strong analytical skills and familiarity with tools like Google Analytics (GA4), Google Search Console, and data visualization dashboards.
• Excellent written and verbal communication skills.
• A data-driven mindset with a passion for experimentation, optimization, and continuous improvement.

Location

This role is primarily remote (US based), with the expectation of occasional visits to our offices for team collaboration, training, or company events.

This role may be based out of the following states: AZ, CT, FL, GA, IL, IN, MA, NE, NH, NJ, NY, NC, PA, SC, TN, TX, CO, & WI

Compensation

The base salary range for this position is $85,000 - $105,000 annually, depending on experience and qualifications. Variable compensation will be discussed upon interview.

About us

At Foley, we are revolutionizing the way companies recruit, screen, and monitor drivers. This is an exciting time for us as we scale our B2B vertical SaaS business and modernize our products for the future. If you are a strategic thinker who thrives in complexity, is energized by impact, and wants to work with a team passionate about building great products and helping customers, we would love to talk to you.

We believe in Teammateship, Grit and Innovation …. our core values. Whether collaborating internally or assisting customers, we approach every challenge with humor, optimism, and a commitment to success.

Benefits
Foley offers a comprehensive benefits package that includes medical, dental, and vision coverage, a 401(k) with company match, paid time off and holidays, wellness programs, and an employee assistance program.

Equal Employment Opportunity
Foley.io is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other legally protected characteristic.

Reasonable Accommodations
If you require a reasonable accommodation during the application or interview process, please contact us at [email protected]

Employment Status
Employment with Foley is on an at-will basis. Nothing in this job posting or in future communications should be construed as a contract of employment.