About Foxit
Foxit is a leading global software provider of fast, affordable, and secure PDF solutions that are trusted by over 700 million users worldwide. We are remaking the way the world interacts with documents through cutting-edge technologies in SaaS, AI, and cloud services. At Foxit, we pride ourselves on building intuitive, high-performance solutions — and we're looking for passionate individuals to join us on our growth journey.
For more information, visit foxit.com.
Job Summary
Foxit is hiring a Digital Marketing Manager, PPC to lead our paid media campaigns across search, display, and programmatic platforms. This role focuses on managing Google Ads, Microsoft Ads, Meta (Facebook/Instagram), and DV360 to drive lead generation, customer acquisition, and marketing ROI. The ideal candidate is data-driven, results-oriented, and experienced in B2B performance marketing.
Key Responsibilities
Plan and manage PPC campaigns across Google Ads, Microsoft Ads, Meta, and programmatic platforms (DV360 or similar)
Execute campaign setup, keyword research, audience targeting, ad copy creation, bid strategies, and budget management
Perform ongoing A/B testing on creatives, landing pages, and ad messaging to optimize conversion rates
Monitor and analyze campaign performance using GA4, Salesforce, and ad platform dashboards
Report on campaign KPIs including CTR, CPA, CPL, ROAS, CAC, and LTV
Optimize campaigns to improve cost-per-lead and lead quality
Collaborate with content, creative, and sales teams to align campaign strategy with business goals
Identify and implement new opportunities to scale paid media programs globally
Stay updated on digital marketing trends, industry best practices, and platform changes
Required Qualifications
4+ years of experience managing PPC and programmatic advertising campaigns
Proven track record with Google Ads, Microsoft Ads, Meta, and programmatic DSPs (e.g., DV360)
Strong understanding of programmatic display, including retargeting, PMP deals, and dynamic creative optimization
Experience managing paid media budgets and optimizing for CAC and LTV
Proficient in Google Analytics 4 (GA4), Salesforce, and BI/reporting tools (e.g., Datorama, Looker, Power BI)
Strong knowledge of B2B marketing funnels, lead generation tactics, and attribution models
Excellent analytical and problem-solving skills
Strong verbal and written communication skills
Bachelor's degree in Marketing, Business, Communications, or a related field (preferred)
Experience in SaaS or subscription-based models is highly preferred
Why Join Foxit?
Be part of a global technology company experiencing rapid growth.
Work in a dynamic, collaborative, and entrepreneurial culture.
Enjoy flexible working arrangements (hybrid schedule).
Competitive salary, bonus, and benefits.
Opportunities for professional development and career growth.
