Digital Marketing Manager - Phillipines

LemFi (Series B) is building the go-to financial app for the Global South.

Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live.

What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth.

With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity.

As the Digital Growth Manager – Philippines on the Philippines Growth team, you will be the driving force behind LemFi's online user acquisition and engagement strategies across international markets. Your primary objective is to expand our reach and solidify our brand presence among the Southeast Asian diaspora in key markets like the UK, USA, Europe, Canada, and Australia.

You won't just be managing influencers — you will be architecting a holistic digital ecosystem. By leveraging KOL and associated acquisition channels, cultivating a high-impact influencer network, and forging strategic B2B partnerships, you will deliver measurable user growth and revenue.

Working closely with the Marketing, Product, and Growth teams, you will have the creative freedom and analytical backing to optimise campaigns that improve unit economics and connect the global Filipino community with home.

• Scale Influencer Networks: Onboard, manage, and grow an influencer roster to execute high-impact campaigns targeting the Southeast Asian diaspora globally.

• Forge Strategic Partnerships: Develop B2B online growth partnerships and lead PR efforts with media channels and publications to amplify LemFi's global reach.

• Build Engaged Communities: Cultivate active online communities that strengthen our brand presence and drive organic conversions from sign-ups to transacting users.

• Collaborate on Content: Partner with designers and cross-functional teams to translate audience insights and market research into compelling, high-converting ad creatives. Work closely with the Paid Ads team to ensure a pipeline of conversion-driven content.

• Own the Metrics: Take direct accountability for key financial and growth indicators, including new user sign-ups, conversion rates, CAC (cost of acquisition), and recurring revenue for the Philippines corridor.

• Manage CRM Functions: Track churn, manage the transactor lifecycle, and collaborate with Finance, Legal, and Compliance teams to ensure compliant, effective campaigns.

• Cultural Ambassador: Act as the diaspora and cultural expert for the Philippines market during regional events and cross-functional planning.

• Strategic Yet Execution-Focused: You combine big-picture thinking with a hands-on approach, diving deep into campaign metrics to continuously optimise for maximum ROI.

• Highly Analytical: You don't just look at vanity metrics; you interpret complex data to make smart, strategic decisions that improve inventory efficiency and user retention.

• Relationship-Driven: You naturally build strong connections, whether you are negotiating with a new influencer, engaging a PR agency, or collaborating with internal Product teams.

• Adaptable & Resilient: You thrive in a rapidly changing, fast-paced startup environment and can quickly pivot strategies based on shifting competitor dynamics or market trends.

• Deeply Connected: You have a strong cultural pulse and ideally bring an existing network within the Southeast Asian diaspora to rapidly accelerate community trust and growth.

• Relevant experience in influencer management or digital growth roles.

• Hands-on expertise managing, optimising, and reporting on influencer or KOL campaigns across Google, Facebook, TikTok, and YouTube.

• Strong background in influencer marketing and community building, with B2B partnerships experience being a strong plus.

• Deep understanding of ad content creation, A/B testing, and campaign optimisation.

• Excellent communication skills with the ability to interpret data and drive conversion rate optimisation from sign-up to transacting user.

• Experience with CRM platforms and churn tracking is an advantage.

• Fintech, remittance, or financial services background preferred.
  

• Chat with a Talent Partner (30 mins)

• Hiring Manager Interview – Digital Growth & Campaign Strategy (45 mins)

• Case Study Presentation – Paid Media & Influencer Strategy (60 mins)

• Final Interview – Culture & Cross-Functional Collaboration (30 mins)

Why Join LemFi?

Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this.

At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions.

Our Values: How We Win

• Sharp Customer Focus 🎯 We cut through the noise and prioritize ruthlessly based on what drives real value.

• Lead with Data 📊 We trade instinct for insight. We test, analyze, and own the outcomes.

• Ownership 🤝 We take responsibility for global outcomes, not just local wins.

• Grit 💪 We navigate ambiguity with resilience and keep pushing until the customer feels the impact.
  

You can connect with us on LinkedIn and Instagram and if you haven't already, download the app on the App Store or Google Play.

Diversity & Inclusion at LemFi
To build the best financial tools for the global diaspora, we need a team that reflects the world we serve. We welcome builders from all walks of life who embody our values over a perfect resume.

Don’t meet every single requirement in the job ad? Research shows that candidates from underrepresented backgrounds often hesitate to apply if they don't check every box. If you are excited about this role and our mission, we encourage you to apply anyway. You might be just the right person for this, or other roles.