About the team
You'll join Miro's APJ Marketing team, working at the intersection of regional strategy and digital execution.
This is a highly collaborative environment where you'll partner closely with the Head of Japan Marketing, Head of Digital, Sales, Analytics, and Operations teams to build predictable demand generation programs that drive enterprise growth in Japan.
About the role
Own enterprise demand generation for Japan and drive measurable pipeline growth through digital channels, integrated campaigns, and agency partnerships.
You'll build predictable, repeatable programs that convert demand into qualified pipeline, with a focus on ABM, inbound campaigns, and paid digital.
This role includes light oversight (~20% time) of SEO and SEM agency partners in Korea—primarily performance monitoring and reporting, not hands-on execution.
What you'll do
- Own Japan's demand generation strategy for enterprise and strategic accounts
• Build and execute ABM programs, inbound campaigns, and paid digital programs
• Manage Japan website, email marketing, and local digital agencies
• Partner with Sales to improve outbound effectiveness and lead follow-up
• Collaborate with Analytics and Ops on lead scoring, attribution, and reporting
• Create performance dashboards and drive continuous funnel optimization
• Deliver predictable sourced pipeline aligned to Japan revenue goals
• Oversee SEO and SEM agency performance for Japan and Korea (monitoring KPIs, reporting, quarterly business reviews)
What you'll need
8+ years B2B demand generation experience in Japan market
• Proven track record owning (not just influencing) pipeline creation
• Hands-on experience with ABM, paid social, and agency management
• Strong understanding of Japan enterprise buyer behavior
• Experience with Marketo, Salesforce, LinkedIn Campaign Manager, intent tools
• Analytical mindset with strong execution discipline
• Fluent Japanese; business-level English
• Comfortable working in matrixed, global-local team structures
We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board.
Recruiter: #LI-YN1
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check out more about life at Miro:
- Youtube: https://www.youtube.com/@lifeatmiro
- Blog: https://miro.com/careers/life-at-miro/all/
- Instagram: https://www.instagram.com/mirohq/
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.
Miro Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Miro and has not been reviewed or approved by Miro.
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Wellbeing & Lifestyle Benefits — Wellbeing support is reinforced through free daily catered meals and breakfast twice per week, alongside wellness and home-office stipend elements. Learning and development stipends and online course subscriptions also add to the overall value of rewards beyond cash compensation.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical, dental, and vision with strong employer premium support in the US and similar subsidies elsewhere. Mental health support and fertility benefits are also included, broadening the health-related value of the package.
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Equity Value & Accessibility — Equity is positioned as a meaningful part of total rewards, with competitive RSUs and the potential for high perceived upside tied to the company’s valuation trajectory. This equity component is repeatedly framed as a key differentiator of the overall compensation package.
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What We Do
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 60M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,800 employees in 12 hubs around the world. At Miro, we are a team of nearly 1800 dreamers, thinkers, builders, storytellers, and designers from all over the world. That scale is one of our strengths, along with the intentionality behind our values. We champion one another to win the world. We lead with empathy and understanding to keep ourselves humble and our product human. We dream big, aim high, and let our failures inform our future successes. If you want to become a part of our team, keep reading to learn more about who we are and who you can become, with us.
Why Work With Us
We don't joke about our values. Everything we do, from how we hire talent, promote employees, and celebrate our people is informed by our values. Our values shape what we stand for, and what we stand against: - Play as a team to win the world - Focus on impact and make it happen - Learn, grow, and drive change - Practice empathy to gain insight
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