The Role
Lead D2C digital marketing strategy to drive acquisition, engagement, retention, and ROI. Execute performance campaigns across paid, owned, and earned channels, build AI-driven automation and CRM journeys, create dashboards and experiments, optimize channels (Google, Meta, LinkedIn, YouTube, SEO/SEM, email), and collaborate cross-functionally to scale growth.
Summary Generated by Built In
Digital Marketing Manager (D2C)
Role OverviewYou will own the strategy, execution, and growth of Rubick's digital marketing engine. This role is focused on driving customer acquisition, engagement, retention, and revenue growth through data-driven marketing, AI-powered automation, and scalable growth systems.
The role involves three areas: Part 1: The Fundamentals | Part 2: AI-Driven Marketing Excellence | Part 3: Innovation & Improvements
Part 1: The Fundamentals- Own and drive digital marketing strategy across paid, owned, and earned channels.
- Drive key growth metrics including lead generation, customer acquisition, conversion rates, retention, and marketing ROI.
- Collaborate with Product, Sales, Design, and Content teams to execute growth initiatives.
- Manage marketing budgets and ensure optimal channel performance.
- Build a culture of experimentation, customer obsession, and data-driven decision making.
- Leverage AI tools across campaign management, content generation, audience targeting, personalization, and performance optimization.
- Build AI-first marketing workflows that improve efficiency, scalability, and campaign effectiveness.
- Utilize marketing automation and CRM platforms to create intelligent customer journeys and lifecycle campaigns.
- Develop dashboards, reporting systems, and data visibility frameworks to enable faster decision-making.
- Drive performance marketing across Google, Meta, LinkedIn, YouTube, SEO, SEM, email, and social channels using data and AI-driven insights.
- Continuously evaluate and implement emerging AI technologies to improve marketing productivity and ROI.
- Re-engineer marketing processes for speed, scalability, and better business outcomes.
- Identify automation opportunities and eliminate repetitive manual workflows.
- Build repeatable growth playbooks, knowledge repositories, and best-practice frameworks.
- Stay ahead of industry trends, consumer behavior shifts, and emerging digital marketing technologies.
- 7+ years of Digital Marketing experience, preferably in a B2B environment.
- Strong expertise in Performance Marketing and Growth Marketing.
- Hands-on experience with Google Ads, Meta Ads, SEO, SEM, Google Analytics, CRM, and Marketing Automation tools.
- Proven track record of scaling customer acquisition and improving marketing ROI.
- Strong analytical, communication, and stakeholder management skills.
- Experience in eCommerce, Retail, Consumer Brands, or SaaS is preferred.
- Experience leveraging AI, automation, and data-driven marketing technologies is a strong advantage.
Rubick OS is a leading platform for brands and marketplaces, enabling seamless management of catalog automation, pricing and competitive intelligence, product listing intelligence, CAST systems, and brand and assortment intelligence.
Our solutions are used across five countries by major brands and marketplaces, including Amazon, Myntra, Reliance Group, Nykaa, Flipkart, Rare Rabbit, Decathlon, Celio, The Bay, Kiabi, Myer, Jumbo, and many more.
LocationBangalore (Jayanagar 1st Block, Near Ashoka Pillar)
Work ModelWork from Office – Monday to Friday
Team Size250+ Employees
InvestorsInvested by Innospark US, Betatron Hong Kong, MJV India, 1Crowd India, and other investors.
Rubick.ai is a place to work if you want to build something foundational rather than incremental—it’s aiming to become the AI operating layer for ecommerce, solving complex, real-world problems across cataloging, pricing, and marketplace operations at scale.
You get high ownership, direct impact, and exposure to various parts of the business, making you an entrepreneur in-house. Rubick operates in the AI segment, which means you will be at the forefront of the technological revolution.
Rubick is profitable and growing and is looking to work with 10,000 brands in the next 2–3 years.
Join us in this exciting journey.
Visit Uswww.rubick.ai
Perk & Benefits You'll Love- Recharge with 24 Annual Paid Leaves — plenty of time to relax, travel, and refresh.
- Comprehensive Health Coverage — insurance worth ₹5,00,000 for you and your family’s peace of mind.
- Up to 6 Months of Maternity Leave — supporting you through life’s most special moments. And 5 days paternity leave.
- Delicious Office Lunch — fuel your day with meals provided at the office.
- Performance-Based Incentives — your hard work earns the rewards it deserves.
Skills Required
- 7+ years of Digital Marketing experience
- Strong expertise in Performance Marketing and Growth Marketing
- Hands-on experience with Google Ads, Meta Ads, SEO, SEM, Google Analytics, CRM, and Marketing Automation tools
- Proven track record of scaling customer acquisition and improving marketing ROI
- Strong analytical, communication, and stakeholder management skills
- Experience in eCommerce, Retail, Consumer Brands, or SaaS
- Experience leveraging AI, automation, and data-driven marketing technologies
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The Company
What We Do
Rubick.ai is an AI-powered eCommerce enablement platform that specializes in cataloging solutions and digital readiness for marketplaces, brands, and sellers. It provides an AI-powered operating system to automate catalog enrichment, product discovery, and scale growth for e-commerce businesses.
