Education: Bachelor’s or master’s degree in marketing
Experience: 3-5 years
Knowledge, Skills & Abilities: Marketing, Digital Media, Google Analytics, Social media platforms
Comprehensive understanding of digital marketing principles with proven working experience in digital marketing, preferably within the industry.
Expertise in digital media planning and execution
Proficiency in data analytics and interpretation
Advanced knowledge of social media platforms and best practices
Demonstrable experience leading and managing SEO/SEM campaigns, marketing database management, email marketing campaigns (Pardot), social media strategy, and display advertising campaigns
Experience in landing page optimization and conversion rate optimization
Experience with social media management platforms and marketing automation tools
Proven experience with A/B testing methodologies and implementation
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Brightedge, SEMRush, etc.)
Working knowledge of Google Ads and ad serving tools such as Demandbase
Expertise in developing content for campaigns across major search engines
Experience in setting up and optimizing PPC campaigns on all major search engines
Working knowledge of HTML/CSS development and technical constraints
Develop comprehensive digital marketing plans
Manage campaign budgets and increase digital marketing ROI
Implement and optimize multi-channel campaigns
Monitor and report on KPIs
Ensure proper integration of marketing tools
Create and manage content calendar
Develop creative content across platforms to improve organic search rankings, enhance social media engagement, and boost conversion rates.
Oversee SEO content strategy
Manage email marketing initiatives to grow email marketing database
Manage website updates
Monitor campaign performance
Conduct A/B testing to improve content performance metrics
Optimize landing pages
Generate performance reports
Physical Demands: Common physical demands
Travel Requirements: 10% of the time
Printpack is proudly an equal-opportunity employer. We are committed to creating an inclusive environment. Embracing diversity enhances our work culture and is vital to our success. We do not discriminate based on race, color, religion, sex (including pregnancy), national origin, gender identity, sexual orientation, marital/parental status, genetic information, age, national origin, ancestry, ethnicity, disability, marital status, military or veteran status or affiliation, or any other characteristic protected under applicable law.
To view your rights and government notices, please see the links below:
Know Your Rights: Workplace Discrimination is Illegal - Conozca sus Derechos: La Discriminación en el Lugar de Trabajo es Ilegal - E-Verify - Your Rights Under USERRA (dol.gov) - FMLA - FMLA (Spanish) - Pay Transparency Nondiscrimination Provision (dol.gov) - TRANSPARENCIA EN EL PAGO DISPOSICIÓN SOBRE NO DISCRIMINACIÓN (dol.gov) - Polygraph Protection - Right to Work - Right to Work (Spanish)
Printpack is committed to helping individuals with disabilities participate in the workforce and ensure equal opportunity to compete for jobs. If you need a reasonable accommodation to assist you with your application for employment or job search, please get in touch with us by sending an email to [email protected]. Please include in your email a brief description of the accommodation you are requesting and the position for which you are interested in applying.
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What We Do
Printpack: Converting vision into value. Printpack develops innovative packaging solutions that deliver a distinct advantage at the shelf, strengthen brand identity in the minds of consumers, and help brand owners increase speed-to-market. Our vast portfolio of packaging solutions along with our technical and commercial expertise in materials science and barrier solutions gives brand owners peace of mind, enhances product protection and increases sales at the shelf. Every product has unique packaging needs and brands can improve customer retention by utilizing features that enrich and simplify the consumer experience. Printpack’s engineering team is skilled in the art of making packages that are easier to use – employing reclosable solutions, peelable materials, tear-optimized materials, and more. Our collaborative development and innovation process helps ensure a positive consumer experience throughout the entire usage cycle, promoting repeat purchases and supporting overall brand loyalty. Printpack offers a comprehensive benefits package designed to promote wellness and provide protection for our associates and their families. Some of our competitive benefits include medical coverage, dental coverage, life insurance, short-term and long-term disability, 401(k), matching gift program, employee assistance programs, educational assistance, and service awards. Printpack is proudly an equal opportunity employer. We are committed to creating an inclusive environment. Embracing diversity not only enhances our work culture – it is vital to our success.
