Digital Marketing Manager (all genders)

Posted 4 Days Ago
Be an Early Applicant
Ansbach, Bayern, DEU
In-Office
Entry level
eCommerce • Retail
The Role
Owns B2B email marketing strategy and execution, including automated customer and lead journeys in Salesforce Marketing Cloud. Creates email copy, subject lines, CTAs, landing pages, and campaign setups. Manages WordPress website administration, supports conversion tracking and UX optimization, analyzes campaign performance using Google Analytics and SFMC reporting, and collaborates across teams on digital marketing initiatives.
Summary Generated by Built In
ABOUT TRADEBYTE

At Tradebyte, we work with the biggest players in e-commerce - from trendsetting fashion brands to major online retailers. Our goal is to create a workplace where everyone feels valued, supported, and empowered.

We offer flexible work schedules, professional development opportunities, and a real commitment to work-life balance. We embrace diverse perspectives and ensure that every voice is heard and respected, because you’re unique and that matters to us.

As we continue to grow, we’re looking for new colleagues who share our passion. Love what you do - do what you love. Join Tradebyte, an independent company within the Zalando Group!

THE ROLE AND THE TEAM

As a Digital Marketing Manager at Tradebyte, you will drive our digital and email communications forward by taking full end-to-end ownership of our mailing strategy and customer journeys. Joining our Marketing & Communication team, you’ll work autonomously across campaign setups, content creation, and technical automation, playing a crucial role in enabling our future marketing setup and boosting audience engagement.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING) 
  • Own the execution and strategy of our email marketing, including designing, setting up, and managing automated customer and lead journeys within Salesforce Marketing Cloud (SFMC)
  • Act as an end-to-end communicator by directly writing clear, engaging email copy, compelling subject lines, and effective CTAs tailored for B2B audiences
  • Support campaign setups, landing page preparation, and website administration (WordPress) to ensure seamless conversion tracking, UX/UI optimization, and web performance
  • Analyze campaign performance, email open rates, and conversion metrics using Google Analytics and SFMC reporting tools to deliver actionable insights and drive continuous optimization
  • Serve as a versatile digital expert within the team, providing operational support, cross-functional collaboration, and reliable coverage for digital initiatives across channels.
WE’D LOVE TO MEET YOU IF
  • Hands-on experience with Salesforce Marketing Cloud (SFMC) is mandatory; experience in combination with Salesforce Sales Cloud is a strong plus
  • Strong written communication and copywriting skills, with a track record of creating compelling email content and campaign copy for B2B audiences
  • Good understanding of digital marketing tools and platforms, including experience with WordPress, landing page setups, and social media channels like LinkedIn
  • Experience analyzing digital campaign data and building performance reports using tools like Google Analytics and SFMC
  • Strong organizational, problem-solving, and cross-functional collaboration skills to manage digital projects independently.
  • A proactive mindset with a keen eye for detail and a strong commitment to delivering high-quality work.
OUR OFFER

Tradebyte provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

  • Employee shares program
  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
  • 2 paid volunteering days a year
  • Hybrid working model - work where it works for you within Germany or the UK, with occasional office attendance required for moments that matter. 
  • Work from abroad for up to 30 working days a year
  • 27 days of vacation a year to start for full-time employees
  • Relocation assistance available (subject to prior agreement)
  • Family services, including counseling and support
  • Health and wellbeing options (including Wellhub, formerly Gympass)
  • Mental health support and coaching available
  • Drive your development with our training offerings and biannual peer-to-peer review

Skills Required

  • Hands-on experience with Salesforce Marketing Cloud
  • Strong written communication and copywriting skills
  • Experience creating compelling email content and campaign copy for B2B audiences
  • Understanding of digital marketing tools and platforms
  • Experience with WordPress and landing page setups
  • Experience with social media channels such as LinkedIn
  • Experience analyzing digital campaign data and building performance reports using Google Analytics and Salesforce Marketing Cloud
  • Strong organizational, problem-solving, and cross-functional collaboration skills
  • Ability to manage digital projects independently
  • Proactive mindset, attention to detail, and commitment to high-quality work
  • Experience with Salesforce Sales Cloud

Zalando Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Zalando and has not been reviewed or approved by Zalando.

  • Leave & Time Off Breadth — Paid time off includes a sizable annual allowance that can grow with tenure, plus additional paid days for volunteering. This breadth is highlighted as supportive of work–life balance.
  • Wellbeing & Lifestyle Benefits — Mental health support, round‑the‑clock counseling for employees and households, and broad fitness/wellness access are emphasized as robust. Substantial product discounts and partner offers add meaningful lifestyle value.
  • Parental & Family Support — Structured support around parental leave—such as buddy programs, re‑onboarding, and paid child sick days—helps ease family responsibilities. Flexible and part‑time leadership options further accommodate parents.

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The Company
HQ: Berlin
10,000 Employees
Year Founded: 2008

What We Do

Welcome to Zalando. Here’s some key info about us: Our position and vision: - We’re Europe’s leading online platform for fashion and lifestyle - Founded in Berlin in 2008, we bring head-to-toe fashion to more than 50 million active customers in 25 markets; offering clothes, footwear, accessories, and beauty - Our vision is to become The Starting Point For Fashion. Our offering: - Our assortment of international brands ranges from world-famous names to local labels - Our platform is a one-stop fashion destination for inspiration, innovation, and interaction - As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners, and friends of our brand. - Our logistics network with 12 centrally located fulfillment centers allows us to efficiently serve our customers throughout Europe, supported by warehouses in Italy, France, Poland, and Sweden with a focus on local customer needs. Our beliefs: - Our ambition is to combine our passion for self-expression through fashion with our unwavering commitments to sustainability and D&I - We believe that our integration of fashion, operations, and online technology gives us the capability to deliver a compelling value proposition to both our customers and fashion brand partners.

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