Digital Marketing Manager - Publisher Partnerships (Hybrid - Seattle, WA)

Job Description

The Digital Marketing Manager - Publisher Partnerships position is an individual contributor role that leads the strategic planning, execution, and optimization of 3rd Party media partnerships with premium publishers, editorial outlets, and content partners. This role owns the partnership channel's strategy end-to-end, driving growth through annual planning, partner negotiation, budget ownership, and data-driven performance analysis.

This role works cross-functionally with Brand, PMO, Creative, and Enterprise Marketing teams to ensure partnerships are fully resourced and integrated with broader marketing priorities. In addition to internal collaboration, this role serves as a key point of contact for external 3P partners and agencies, guiding their strategic contribution and ensuring partnership excellence. This role is ideal for a highly skilled individual contributor with the vision and expertise to own 3rd party partnership strategy at scale.

A day in the life...

• Direct agency and content partners in developing annual RFPs, providing target audience details, seasonal briefs, and key priorities to guide long-term partnership strategy
• Lead annual planning and development of content wireframes, and create, maintain, and optimize the 3PP strategic framework to guide partnership criteria and investment
• Own budget allocation by partner and optimize overall program spend to align with business objectives and maximize ROI
• Plan and lead half-yearly partner summits to align on priorities and set the agenda for upcoming campaigns
• Own Print media strategy and end-to-end execution, ensuring alignment with the broader 3rd Party Partnership portfolio and full-funnel business objectives
• Identify cross-collaborative partnership opportunities across channels (e.g., Affiliate Publishers, Programmatic, PR/Events, Social) and develop strategies to leverage them
• Collaborate closely with the Affiliate Publishers team to identify synergies and increase JWN buying power with external media companies that overlap across both channels
• Lead partnership strategy efforts, including developing criteria for evaluating and onboarding new partners, and negotiating high-impact partnership agreements
• Continually review new and existing partnership opportunities to optimize outcomes and reevaluate current collaborations
• Oversee the development of partner content strategies and manage internal review processes, providing strategic feedback to ensure alignment with brand goals
• Serve as the primary point of contact for 3rd Party Partners, overseeing day-to-day execution and identifying opportunities for leadership to engage in high-visibility partner moments
• Support and guide internal stakeholders across Brand, PMO, and Enterprise Marketing, cascading information and driving alignment on 3PP priorities
• Lead partner meetings and deliver tactical presentations on partnership strategy, and own executive-level presentations showcasing performance insights and strategic recommendations
• Oversee reporting pipelines and deliver long-term partnership reporting, including business reviews and executive summaries tied to marketing priorities
• Execute administrative processes such as channel reporting, Coupa coding, and accounting inquiries

You own this if you have...

• Bachelor's degree in marketing, business, advertising, or a related field
• 8+ years of experience in partnership marketing, media, PR, or brand marketing, including strategic planning and partnership oversight
• Demonstrated experience developing and negotiating relationships with media, editorial, or content partners (e.g., publishers, agencies, talent) at a senior level
• Proven track record of leading partnership negotiations and developing criteria for evaluating and onboarding new partners
• Strong data fluency with the ability to translate partnership performance data into insights and strategic recommendations

#LI-Hybrid

Pay Range Details

The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may be different for other locations. 
Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience.

$110,500.00 - $183,000.00 Annual

 

 

We’ve got you covered…

Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:

• Medical/Vision, Dental, Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources

   

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: https://careers.nordstrom.com/pdfs/Ben_Overview_17-19.pdf

 

A few more important points...

The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

For Los Angeles or San Francisco applicants: Nordstrom is required to inform you that we conduct background checks after conditional offer and consider qualified applicants with criminal histories in a manner consistent with legal requirements per Los Angeles, Cal. Muni. Code 189.04 and the San Francisco Fair Chance Ordinance. For additional state and location specific notices, please refer to the Legal Notices document within the FAQ section of the Nordstrom Careers site.

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