Hire Digital is seeking a Digital Marketing Lead with experience across B2B marketing, conferences, awards, webinars, or financial media environments. Candidates with backgrounds in banking, fintech, financial services, or enterprise-focused media and events organisations will be highly preferred.
This role will support multi-channel digital marketing campaigns targeting senior audiences in banking, fintech, and financial services across APAC, the Middle East, Africa, Europe, and other international markets.
RequirementsResponsibilities
- Execute multi-channel digital marketing campaigns across email, LinkedIn, paid media, SEO/SEM, webinars, awards, and conference initiatives.
- Support demand generation, audience growth, and lead nurturing campaigns targeting banking and fintech decision-makers.
- Manage CRM and marketing automation workflows using Pardot or similar platforms, including segmentation, EDM campaigns, and campaign tracking.
- Collaborate closely with commercial, editorial, research, and events teams to support marketing initiatives across conferences, awards, subscriptions, and thought leadership campaigns.
- Support webinar, virtual event, and conference promotion activities across international markets.
- Assist with content marketing initiatives, including reports, whitepapers, newsletters, landing pages, and campaign assets.
- Monitor campaign performance, track KPIs, and provide reporting and optimisation insights.
- Support LinkedIn paid campaigns, lead generation initiatives, and digital audience engagement strategies.
- Coordinate campaign execution timelines across multiple stakeholders and regional teams.
- Previous experience in B2B digital marketing, content marketing, or demand generation roles.
- Experience within financial media, conferences, awards, fintech, SaaS, enterprise technology, or professional services environments preferred.
- Hands-on experience with Pardot, HubSpot, Marketo, or similar CRM/marketing automation platforms.
- Strong understanding of lead generation, campaign performance metrics, audience segmentation, and email marketing best practices.
- Experience supporting webinars, conferences, awards programmes, or enterprise events is highly preferred.
- Familiarity with LinkedIn Campaign Manager, Google Analytics, SEO/SEM tools, and digital reporting platforms.
- Strong written communication and content coordination skills, particularly for professional or executive audiences.
- Highly organised with strong stakeholder management and project coordination abilities.
- Comfortable working independently within remote and globally distributed teams.
- Singapore-based.
Skills Required
- Execute multi-channel digital marketing campaigns across email, LinkedIn, paid media, SEO/SEM, webinars, awards, and conferences.
- Previous experience in B2B digital marketing, content marketing, or demand generation roles.
- Hands-on experience with Pardot, HubSpot, Marketo, or similar CRM/marketing automation platforms.
- Strong understanding of lead generation, campaign performance metrics, audience segmentation, and email marketing best practices.
- Familiarity with LinkedIn Campaign Manager, Google Analytics, SEO/SEM tools, and digital reporting platforms.
- Experience supporting webinars, conferences, awards programmes, or enterprise events.
- Experience within financial media, conferences, awards, fintech, SaaS, enterprise technology, or professional services environments.
- Strong written communication and content coordination skills for professional/executive audiences.
- Highly organised with strong stakeholder management and project coordination abilities.
- Comfortable working independently within remote and globally distributed teams.
- Singapore-based (must be located in Singapore).
What We Do
Hire Digital helps enterprises and high-growth startups build and enhance their digital capabilities with a world-class network of digital marketers, developers, and designers. We have enabled companies like Philips, 3M, Roche, AXA, Unilever, and many more to reduce overheads and boost efficiency. Our rigorous screening process enables us to curate top talents in as little as 48 hours with a first match success rate of 96%, helping our clients to accelerate time to market and achieve their business goals. Handpick talents and build your on-demand teams to gain control of your key priorities, plan seasonal resources, and launch pilots to success.
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