Summit provides independent insurance agents and their clients with market-leading workers’ comp insurance and elite customer service. We’re growing and currently serve more than 7,000 independent agents and 31,000 policyholders across the South, Midwest, and Mid-Atlantic.
Our strength comes from a single-minded focus on workers’ comp and a commitment to long-term customer relationships. Summit is who you turn to when you need a specialist who not only knows workers’ comp but also gets to know your business and your priorities.
Our field team members are located in every state in which we operate.
Summit is a member of the Great American Insurance Group where our highest goal is for all employees to feel included, respected, and empowered to perform at their best.
This position is not eligible for employment visa sponsorship. Applicants must be authorized to work in the United States without the need for current or future sponsorship.At our headquarters located in one of the fastest growing metro areas in the U.S., Summit is seeking a motivated, talented Digital Marketing Lead to drive digital media marketing and execution.
Essential Job Functions and Responsibilities
- Collaborate with internal and external teams from all public-facing departments throughout our regional U.S. footprint.
- Drive digital ad strategy and implementation while continuously tracking campaign results and ROI.
- Contribute to managing public website updates, metrics management and analysis, and page builds and updates (in collaboration with marketing team).
- Perform continuous analysis and improvement of organic SEO/AEO (in collaboration with marketing team).
- Execute lifecycle marketing to prospects and customers, using sales department data, email automation, and content marketing techniques (in collaboration with marketing team).
- Manage and continuously improve company’s presence on video marketing platforms (YouTube, Vimeo).
- Contribute to video and audio production.
- Communicate effectively with technical and non-technical stakeholders and business collaborators.
- Occasionally train fellow employees on related digital tools and apps.
- Maintain specialized knowledge and continuous improvement of digital initiatives and AI innovation as a subject matter expert.
- Perform other related duties as assigned.
Qualifications:
- Ideal candidate is a digital marketing generalist with broad-based knowledge and 5+ years of successful experience in a corporate, agency, or consulting organization.
- Key areas of specific expertise: 1) website/CMS management and page building (WP + builders), 2) email automation and lead management ideally in Salesforce Marketing Cloud, 3) Google Analytics, 4) SEO/AEO implementation and analysis (such as Semrush, BrightEdge, Surfer SEO), 5) Digital ad platforms: LinkedIn Ads, Google/YouTube, and Meta platforms, 5) AI proficiency with CoPilot and Claude
- Experience and expertise in building creative in Adobe Express, Canva, and standalone AI video and design tool (helpful).
- Working knowledge of Adobe Premiere and Audition (helpful).
- Solid understanding of the logistics of managing a digital marketing tech stack.
- Ability to learn new technology quickly.
- Proven understanding of marketing practices and principles.
- Project management acumen with the ability to juggle multiple tasks, meet deadlines, and maintain attention to detail.
- Ability to move effortlessly between creative and analytical thinking.
- Excellent interpersonal and collaboration skills.
- Command of verbal and written English.
- Bachelor’s degree in a relevant discipline or equivalent experience.
- Helpful, not required, to have experience in the insurance field.
The person hired for this position will work out of the Lakeland, FL office which offers a hybrid work environment of 4 days in the office and 1 day work from home
#LI-Hybrid
Company:
SCI Summit Consulting, LLCBenefits:
We offer competitive benefits packages for full-time and part-time employees*. Full-time employees have access to medical, dental, and vision coverage, wellness plans, parental leave, adoption assistance, and tuition reimbursement. Full-time and eligible part-time employees also enjoy Paid Time Off and paid holidays, a 401(k) plan with company match, an employee stock purchase plan, and commuter benefits.
Compensation varies by role, level, and location and is influenced by skills, experience, and business needs. Your recruiter will provide details about benefits and specific compensation ranges during the hiring process. Learn more at http://www.gaig.com/careers.
*Excludes seasonal employees and interns.
Skills Required
- 5+ years of successful digital marketing experience in a corporate, agency, or consulting organization
- Website and CMS management, including WordPress and page builders
- Email automation and lead management experience, ideally with Salesforce Marketing Cloud
- Google Analytics experience
- SEO/AEO implementation and analysis experience
- Experience with LinkedIn Ads, Google/YouTube advertising, and Meta advertising platforms
- AI proficiency with Microsoft Copilot and Claude
- Working knowledge of digital marketing technology stack management
- Ability to learn new technology quickly
- Understanding of marketing practices and principles
- Project management skills, including managing multiple tasks and meeting deadlines
- Strong creative and analytical thinking skills
- Excellent interpersonal and collaboration skills
- Strong verbal and written English communication skills
- Bachelor's degree in a relevant discipline or equivalent experience
- Experience building creative with Adobe Express, Canva, and AI video/design tools
- Working knowledge of Adobe Premiere and Adobe Audition
- Insurance industry experience
Great American Insurance Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Great American Insurance Group and has not been reviewed or approved by Great American Insurance Group.
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Leave & Time Off Breadth — PTO, paid holidays, and paid parental leave are positioned as generous from the first year. These time‑off provisions are seen as core strengths of the total package.
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Healthcare Strength — Health coverage includes comprehensive medical, dental, and vision options supported by HSA and FSA programs. Wellness resources such as EAP access, fitness facilities or reimbursements, and instructor‑led classes broaden the offering.
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Retirement Support — Immediate 401(k) eligibility with a competitive company match and potential discretionary retirement contributions support long‑term savings. An employee stock purchase option and various discounts further reinforce financial benefits.
Great American Insurance Group Insights
What We Do
Based in Cincinnati, Ohio, the operations of Great American Insurance Group are engaged primarily in property and casualty insurance, focusing on specialty commercial products for businesses. We have more than 30 specialty property and casualty insurance businesses, and in 2021, approximately 50% of our gross written premium in our property and casualty operations was generated by business units with a Top 10 market ranking. Great American Insurance Company has received an "A" (Excellent) or higher rating from the AM Best Company for more than 110 years (most recent rating evaluation of "A+" (Superior) affirmed December 3, 2021). The members of Great American Insurance Group are subsidiaries of American Financial Group, Inc. (AFG), also based in Cincinnati, Ohio.
