The Digital Marketing Intern assists the digital marketing team in driving online engagement and brand visibility through creative content creation, graphic design, and media editing. This role offers hands-on experience in managing social media platforms, producing high-impact visual assets for appliance and furniture promotions, and navigating digital customer touchpoints. It is open to students looking to complete their On-the-Job Training (OJT) or internship requirements for academic credit.
🚀 Career Growth Opportunity: We are looking for top talent! Interns who demonstrate exceptional performance, dedication, and strong cultural fit during their training will be prioritized for full-time employment offers upon graduation. 🎯
🏢 About Our Team & Culture🎯 Our Mission: To expand the company’s digital footprint and generate high-quality leads through creative storytelling and data-backed strategies. This team is responsible for managing the brand’s online reputation and ensuring that our products reach the right audience at the right time. 📈
🛑 Primary Objective: To optimize Customer Acquisition Cost (CAC) and maximize Return on Ad Spend (ROAS) while increasing total digital engagement and driving website and physical store traffic. ⚖️
🤝 Our Internal Customers: You will learn how digital marketing connects with the rest of the organization by collaborating with the Sales & Retail Floor (to hand over qualified leads), Product & Inventory (to strategically promote specific items), and IT (to ensure seamless website and platform performance). 💼
⚡ The Team Vibe: Fast-paced, creative, and experimental. Our culture thrives on a "Test and Learn" mentality—requiring a team that can stay ahead of fast-moving digital trends, quickly adapt to algorithm changes, and maintain a growth mindset without losing momentum. 🧠
🔍 Key Responsibilities💻 Content Creation & Management: Assist in creating, editing, and updating engaging content for the company website and official social media platforms, including contributing creative ideas to boost online engagement.
🎨 Graphic Design & Photography: Produce and format visual marketing materials such as posters, flyers, and brochures for appliance and furniture promotions; take and edit high-quality product photos, including basic tasks like image cropping and layout design.
🎬 Digital Media Production: Produce and edit dynamic digital media assets including reels, promotional videos, and audio advertisements to capture audience attention.
🗣️ Customer Engagement & Collateral Prep: Respond to initial page inquiries and follow up with customers on social media; print flyers and assist in physically preparing promotional materials for marketing activities and visual displays.
⚙️ Technical Support: Provide basic technical support and troubleshooting for office equipment when needed, such as computers, printers, POS systems, and network connections.
🎓 Qualifications🎓 Education: Currently pursuing a Bachelor’s Degree in Marketing Management, Operations Management, or any related business, digital media, or corporate operations course.
🛠️ Technical Skills: Basic proficiency in graphic design and video editing software (e.g., Canva, Adobe Creative Suite, or CapCut), familiarity with social media management platforms, and comfort with basic IT troubleshooting (hardware, printers, and networks).
✨ Soft Skills: A strong eye for visual aesthetics and layout design 🔍, a highly adaptable and resilient mindset ready for a fast-paced environment ⚓, and the collaborative organizational skills needed to manage multiple creative assets simultaneously 🗂️.
🎁 What We Offer🧠 Elite Mentorship: Hands-on mentorship from experienced digital marketers, multimedia creators, and retail operations professionals.
🇵🇭 Real-World Impact: Direct exposure to running active digital campaigns, analyzing customer engagement, and experiencing the intersection of e-commerce and retail in the Philippines.
📈 Career Progression: A clear, performance-based pathway to a Full-Time Digital Marketing or Graphic Design Role within the company.
📍 Great Environment: A supportive, creative, and highly collaborative office environment in Dasmariñas. 🏫
Skills Required
- BS or BA in Marketing
- BS or BA in Operations
- Any business-related courses
- Content creation and social media management
- Graphic design and media editing (images, reels, promotional videos, audio ads)
- Basic technical support and troubleshooting for computers, printers, POS, and networks
What We Do
Caparal Appliances & Furniture is a home-grown Cavite brand serving Filipino homes since 1993. It is a premier provider of high-quality home solutions, specializing in a wide range of products including custom furniture, appliances, IT products, and air conditioning systems, as well as CCTV installation, dedicated to elevating the comfort and aesthetic of Filipino households.






