The Digital Marketing Expert will lead end-to-end digital marketing initiatives, managing both internal and external projects. This role requires a creative, data-driven, and strategic thinker who thrives as an individual contributor, enjoys working autonomously, and is ready to get hands-on with all aspects of digital marketing.
Must have a minimum of 5 years relevant working experience.
Key Responsibilities
- Paid Media Management:
- Manage all paid online advertisements such as Meta Ads, Google Display Network, LinkedIn Ads, and other platforms.
- Collaborate with agencies for media planning and buying.
- Must also be proficient in performance marketing with or without agency
- Social Media Management (Organic & Paid):
- Oversee organic and sponsored social media campaigns across platforms.
- Handle community management
- Manage social media tools for CMS and social media listening
- Content Marketing:
- Design and maintain a content calendar aligned with business objectives.
- Create and manage engaging content for various digital platforms.
- Ensure amplification of internal employer branding efforts through organic and paid posts.
- SEO & SEM:
- Manage Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
- Strong knowledge of PPC campaigns and keyword strategies.
- Analytics & Reporting:
- Utilize web analytics tools to track performance and optimize campaigns.
- Provide insights and recommendations based on data analysis.
- Internal & External Communication Platforms:
- End-to-end management of platforms such as social media, website, and internal comm platforms
Required Skills & Attributes
- Expertise in digital marketing strategies, tools, and trends.
- Strong knowledge of SEO, PPC, social media, and email marketing.
- Proficiency in web analytics tools (e.g., Google Analytics).
- Ability to design and execute content marketing strategies.
- Strong analytical skills and a data-driven mindset.
- Creative thinking and problem-solving abilities.
- Ability to work independently and thrive in an autonomous role.
- Comfortable managing multiple projects and getting hands-on with execution.
Top Skills
What We Do
ING is a pioneer in digital banking and on the forefront as one of the most innovative banks in the world. As ING, we have a clear purpose that represents our conviction of people’s potential. We don’t judge, coach, or tell people how to live their lives. However big or small, modest or grand, we empower people and businesses to realise their vision for a better future. We made the promise to make banking frictionless, removing barriers to progress, and make people confident in their financial decisions. As a global bank we have a huge opportunity – and responsibility – to make an impact for the better. We can play a role by financing change, sharing knowledge, and innovating. Being sustainable is in all the choices we make—as a lender, as a partner and through the services we offer our customers
