Farnell
Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.
Key Responsibilities:
1. Comparison Shopping Engine (CSE) Management:
o Set up, optimize, and manage CSE campaigns across various platforms.
o Monitor campaign performance and implement strategies to improve ROI.
o Analyze data to identify opportunities for growth and refine bidding strategies.
o Ensure product feeds are optimized and up-to-date to maximize visibility.
2. Affiliate Program Management:
o Develop and manage affiliate marketing campaigns to drive traffic and revenue.
o Recruit, onboard, and nurture relationships with new affiliates and partners.
o Work with affiliates to optimize promotions and negotiate commissions where necessary.
o Track performance metrics, identify trends, and suggest improvements to boost affiliate effectiveness.
3. Feed Management:
o Oversee the creation, maintenance, and optimization of product feeds for CSEs, affiliates, and other digital platforms.
o Work closely with product and development teams to ensure accurate and timely data flow.
o Identify issues within feeds and troubleshoot with appropriate solutions to maintain campaign integrity.
4. Internal and External Stakeholder Engagement:
o Collaborate with cross-functional teams (e.g., product, eCommerce, design) to align digital marketing initiatives with business goals.
o Regularly communicate campaign performance, insights, and strategy with internal stakeholders.
o Manage relationships with vendors and third-party platforms, ensuring they meet performance and service expectations.
5. Performance Analysis and Reporting:
o Use analytics tools to track and report on key metrics, campaign performance, and overall ROI.
o Provide actionable insights and recommendations based on data analysis.
o Develop and present regular reports to leadership, highlighting successes, challenges, and areas for growth.
6. Budget Management:
o Plan and manage digital marketing budgets for CSE and affiliate programs.
o Ensure campaigns are cost-effective and within allocated budgets.
o Monitor spending and adjust campaigns to maximize profitability.
Qualifications:
· Bachelor's degree in Marketing, Business, or a related field.
· 3+ years of experience in digital marketing, with a focus on CSE management, affiliate marketing, and feed management.
· Strong technical skills in managing product feeds, data integration, and optimization.
· Proficient in Google Analytics/ Adobe Analytics, Google Merchant Center, and CSE management tools.
· Experience working with affiliate networks and managing partner relationships.
· Excellent analytical skills and the ability to translate data into actionable insights.
· Strong communication and interpersonal skills, with experience engaging internal and external stakeholders.
· Self-starter with strong project management skills and the ability to manage multiple initiatives simultaneously.
· Experience in the electronics and/or distribution industry is an added advantage.
Preferred:
· Experience with UK and EU affiliate marketing platforms.
· Knowledge of SEO and other digital marketing channels.
· Proficiency in feed management platforms like Feedonomics, ChannelAdvisor, or similar.
Why Join Us? This is an exciting opportunity to lead digital marketing efforts in a dynamic and collaborative environment. If you’re passionate about digital marketing and thrive in a fast-paced setting, we’d love to hear from you!
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- 3+ years of experience in digital marketing with a focus on CSE and affiliate marketing
- Strong technical skills in managing product feeds and data integration
- Proficient in Google Analytics, Adobe Analytics, and CSE management tools
- Experience working with affiliate networks
- Excellent analytical skills
- Strong communication and interpersonal skills
- Self-starter with strong project management skills
What We Do
Avnet is a global electronic components distributor with extensive design, product, marketing and supply chain expertise for customers and suppliers at every stage of the product lifecycle. For the past 100 years, Avnet has helped its customers and suppliers around the world realize the transformative possibilities of technology. Our culture was founded on new ideas and emerging technology. Headquartered in Phoenix, Arizona, Avnet is a leading global technology distributor and solutions provider at the center of the technology value chain. Founded in 1921, we work with suppliers in every major technology segment to serve customers worldwide across a broad range of markets. Whether working on large-scale production or early prototypes, we meet customer needs through individualized, end-to-end service to streamline solutions and improve efficiency for customers worldwide. Headquartered in Phoenix, Arizona, we serve more than 1 million customers in more than 140 countries and partner with global suppliers from almost every technology segment.
