The Digital Marketing Executive will manage and optimize digital campaigns, track performance, conduct SEO strategies, and enhance audience engagement.
Summary Generated by Built In
The Digital Marketing Executive will support the development and execution of integrated digital marketing campaigns across multiple channels, including paid and organic search. The role involves tracking and reporting performance, implementing on-page and off-page SEO strategies, conducting keyword research, and using insights to optimise campaigns. The position requires a strong understanding of Google tools and a commitment to data-led decision-making to enhance the digital reach of high-profile events.
Launch & optimize paid campaigns (Google Ads, Meta, etc.) Develop and execute integrated digital marketing campaigns for exhibitions, targeting sponsors, exhibitors, delegates, and visitors.
Create and manage digital lead generation plans, collaborating with teams to optimise marketing strategies.
Forecast and manage digital marketing budgets, aligning with event cycles and marketing timelines.
Implement tracking for all campaigns Ensure consistent tracking is implemented across all internal and external campaign forms.
Test different campaigns Conduct A/B testing of creatives and messaging to optimise performance across audience segments.
Monitor performance of digital campaigns Drive digital acquisitions and reduce cost per acquisition across all attendee groups.
Lead digital marketing activities at events Ensure real-time campaign optimisation, on-site visibility, and audience engagement.
Enhance website traffic, user experience, dwell time, and page views Improve key website metrics using insights derived from analytics tools.
Actively contribute to team discussions. Share innovative ideas to enhance campaign performance, processes, and digital outcomes.
QUALIFICATIONS, EXPERIENCE, & SKILLS:
Minimum Qualifications and Knowledge:
• Degree in marketing, digital marketing, computer science or a related field (or equivalent practical experience).
• 2-3 years of experience in digital campaign execution and tracking.
• Google Analytics 4 (GA4) and Google Tag Manager (GTM) certification (or proven hands-on experience).
• Experience with tracking and report insights.
• Set up conversion tracking pixels (Google Ads, Meta Pixel & more).
Behavioural Competencies:
• Proactive problem-solver: Identifies tracking or campaign gaps before they impact reporting.
• Detail-oriented: Ensures every campaign is working properly and delivery the results.
• Collaborative: Be a team player and create relationships with the marketing teams.
• Adaptable: Thrives in fast-paced environments with shifting priorities (e.g., campaign launches).
dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.
