What We Seek:
- Performance Marketing mindset: To use all available conversion data to make informed decisions in optimizing PPC campaigns not limited to Google Ads & Facebook Ads. Ensuring to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition, within the given budget
- Data Driven: To analyze and utilize existing data from various tools and platforms on hand to make informed decisions. Creating end to end marketing campaigns based on data research and analysis
- Expert in Google Ads & Paid Social: Have hands-on executional experience in managing Google Ads, Facebook Ads, other paid social platforms
- Test & Learn Mentality: To be open enough to try new channels & learn from them. A/B testing targeting, strategies and creatives.
- Problem-solver: To be able to find creative online campaigns to move User and Driver Acquisition numbers
- User Empathy: To be able think from a perspective of a user or a driver & build seamless user journeys
- High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects. Performs other duties that may be assigned by management from time to time
- Collaborative: Work closely with other marketing team members, cross-functional departments, and FD (HQ) teams to ensure alignment across campaigns and brand messaging.
What You'll Need:
- A minimum of 3 years experience in digital marketing for e-commerce or app industry
- Knowledge in digital marketing funnels and application of advanced setup functionality with paid ads for performance ad platform (e.g. SEM and PPC)
- A strong understanding of ad formats in Google
- Professional-level fluency in English
- Experience in setting up remarketing/retargeting ads
- Proficiency in using AI tools and technologies to enhance digital marketing strategies and improve campaign performance. Experience with AI-driven platforms for insight, data analysis, and automation will be highly valued
- Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing
- Experience in running A/B testing
- Experience in collecting, analyzing, and reporting data
- The ability to source information and learn on the fly
- An analytical and critical thinking mindset
- Independence, drive, and ability to work in a team
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What We Do
Established in December 2013, Lalamove was created to make on-demand and same-day delivery possible for everyone at the touch of a button. Today, Lalamove operates in over 20 markets across Asia, Latin America, and the United States connecting over 7 million customers with a pool of over 700,000 driver partners. Our driver partners operate a vast array of vehicles to suit each market including lorries, trucks, vans and cars for deliveries of almost anything of any size. Fleets of two-wheel vehicles are also available for courier services providing fast and low-cost delivery solutions. Through dedicated mobile and web apps, Lalamove seamlessly connects users and drivers around the world to move things that matter.
