Digital Marketing Executive

ABOUT THE ROLE

Jades Hotel is a hospitality establishment, offering accommodation and a range of hospitality and leisure services. The hotel features restaurant and bar services, room service, breakfast offerings, event/conference facilities, swimming pool and wellness facilities, among other guest amenities.

Jades Hotel is seeking a creative, digitally savvy and results-driven Digital Marketing Executive to support the hotel's digital marketing activities, strengthen its online presence and generate customer interest, enquiries and bookings through digital channels.

The successful candidate will be responsible for the day-to-day execution of digital marketing activities, including social media management, content creation, digital advertising, online promotions, website content, online reputation management and digital performance reporting.

JOB SUMMARY

The Digital Marketing Executive will be responsible for executing Jades Hotel's digital marketing activities across relevant online platforms with the objective of increasing brand awareness, customer engagement, enquiries, bookings and revenue.

The role will involve creating and publishing engaging content, managing social media platforms, supporting paid advertising campaigns, maintaining the hotel's online presence, monitoring customer interactions and analyzing digital marketing performance.

KEY RESPONSIBILITIES

1. Social Media Management

• Manage the hotel's day-to-day social media activities across relevant platforms.
  
• Develop and maintain a monthly social media content calendar.
  
• Create and publish engaging content promoting hotel rooms, facilities, restaurant services, events, packages and special offers.
  
• Write appropriate captions, promotional messages and other social media copy.
  
• Respond to routine customer enquiries through social media in a professional and timely manner.
  
• Maintain consistent brand messaging and visual presentation across social media platforms.
  
• Track social media performance and recommend improvements.
  

2. Content Creation

• Develop creative content ideas that showcase the hotel's facilities and guest experience.
  
• Create graphics and promotional materials for digital platforms.
  
• Produce and edit basic short-form videos for social media and promotional campaigns.
  
• Coordinate photography and video content for rooms, facilities, restaurant services and events.
  
• Develop promotional content for seasonal offers, special packages and hotel activities.
  

3. Digital Campaign Management

• Execute approved digital marketing campaigns for the hotel.
  
• Support campaigns promoting accommodation, events, conferences, restaurant services and special offers.
  
• Set up and monitor digital campaigns across relevant advertising platforms.
  
• Develop appropriate campaign audiences and promotional messaging.
  

4. Website & Online Presence

• Ensure hotel information published online is accurate and up to date.
  
• Update website content where access and responsibility are provided.
  
• Ensure information relating to rooms, facilities, services, promotions and contact details is properly presented.
  
• Identify opportunities to improve the hotel's online visibility.
  
• Support basic search engine optimization (SEO) activities.
  

5. Digital Lead Generation

• Generate customer enquiries and leads through digital marketing activities.
  
• Track enquiries received through social media, websites, advertising platforms and other digital channels.
  
• Direct qualified leads to the Sales Executive or appropriate hotel department.
  
• Support campaigns designed to generate room bookings, event enquiries and corporate business.
  
• Monitor the quality and source of digital leads.
  
• Follow up internally to ensure digital enquiries are appropriately handled.
  
• Identify digital channels producing the strongest leads and recommend ways to improve performance.
  

6. Market & Competitor Monitoring

• Monitor the digital presence and marketing activities of competing hotels.
  
• Track competitor promotions, campaigns, content and online offers.
  
• Monitor relevant hospitality and digital marketing trends.
  
• Research customer preferences and emerging digital marketing opportunities.
  
• Identify new platforms and digital channels that may benefit the hotel.
  
• Provide management with relevant observations and recommendations.
  

IDEAL CANDIDATE

The ideal candidate is a creative, proactive and digitally savvy marketing professional who understands how to use digital platforms to attract customers and generate business.

They should be comfortable creating content, managing social media platforms, executing digital campaigns and using performance data to improve marketing activities.

They should also be organized, responsive and commercially aware, with the ability to work closely with the Sales and Operations teams to ensure that digital marketing activities translate into enquiries, bookings and increased customer engagement.

QUALIFICATIONS

• HND or Bachelor's degree in Digital Marketing, Marketing, Mass Communication, Communications, Business Administration, Hospitality Management or a related discipline.
  
• Minimum of 1–3 years' experience in digital marketing, social media management, content marketing or a related role.
  
• Previous experience in hospitality, hotel, tourism, travel, restaurant or another service-based industry is an advantage.
  
• Demonstrated experience managing social media platforms and creating digital content.
  
• Experience with Meta Business Suite and digital advertising platforms.
  
• Basic knowledge of SEO and website content management.
  
• Basic understanding of Google Analytics or similar digital analytics tools.
  
• Experience using graphic design tools such as Canva is required.
  
• Basic video-editing skills are an advantage.
  
• Relevant digital marketing certifications are an added advantage.