The Role
Plan, execute, and optimize digital marketing campaigns across SEO, SEM, social media, email, content, and website channels. Monitor performance with analytics, coordinate creatives and developers, manage budgets, and report on KPIs to generate leads and improve engagement.
Summary Generated by Built In
We are seeking a creative, analytical, and results-oriented Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to enhance brand visibility, generate quality leads, increase website traffic, and improve customer engagement across various digital channels.
Key ResponsibilitiesDigital Marketing Strategy
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Plan, execute, and optimize online marketing campaigns across multiple digital platforms.
- Monitor industry trends, competitor activities, and emerging digital technologies.
- Conduct keyword research and competitor analysis.
- Optimize website content, landing pages, and blogs for search engines.
- Improve website rankings through on-page and off-page SEO techniques.
- Perform technical SEO audits and coordinate with developers for improvements.
- Create, manage, and optimize Google Ads campaigns.
- Monitor campaign performance, CTR, CPC, CPA, and ROI.
- Manage campaign budgets efficiently to maximize conversions.
- Plan and execute campaigns across Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
- Develop engaging social media content calendars.
- Monitor audience engagement and respond to customer inquiries.
- Track social media performance using analytics tools.
- Create compelling marketing content including blogs, articles, social media posts, email campaigns, and website copy.
- Coordinate with graphic designers and video editors for creative assets.
- Ensure brand consistency across all digital platforms.
- Design and execute email marketing campaigns.
- Segment customer databases for targeted communication.
- Monitor open rates, click-through rates, and campaign performance.
- Update website content regularly.
- Coordinate with developers for website maintenance and enhancements.
- Improve website usability and user experience.
- Monitor website traffic using Google Analytics.
- Prepare weekly and monthly marketing performance reports.
- Analyze campaign performance and recommend improvements.
- Track KPIs such as:
- Website Traffic
- Lead Generation
- Conversion Rate
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Website Traffic
- Maintain a consistent brand image across all digital channels.
- Support product launches, promotional campaigns, and corporate branding initiatives.
- Work closely with the Sales, Business Development, and Creative teams.
- Coordinate with external agencies, freelancers, and vendors when required.
RequirementsRequired Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
- Minimum 2 years of hands-on experience in Digital Marketing.
- Proven experience managing digital campaigns with measurable results.
- Google Ads
- Google Analytics (GA4)
- Google Search Console
- Meta Business Suite
- Meta Ads Manager
- SEO Tools (SEMrush, Ahrefs, Moz, Ubersuggest)
- WordPress or other CMS platforms
- Canva and Adobe Creative Suite (basic knowledge preferred)
- Email Marketing Platforms (Mailchimp, Zoho Campaigns, etc.)
- Microsoft Excel
- Basic HTML/CSS knowledge (preferred)
- Excellent written and verbal communication skills
- Strong analytical and problem-solving abilities
- Creativity and innovative thinking
- Time management and multitasking skills
- Attention to detail
- Ability to work independently and within a team
- Data-driven decision-making
- Adaptability in a fast-paced environment
- Google Ads Certification
- Google Analytics Certification
- Meta Certified Digital Marketing Associate
- HubSpot Content Marketing Certification
- SEMrush SEO Certification
- Digital Marketing Certification from a recognized institution
Skills Required
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or related field
- Minimum 2 years of hands-on experience in Digital Marketing
- Proven experience managing digital campaigns with measurable results
- Experience creating and managing Google Ads campaigns
- Experience with Google Analytics (GA4)
- Experience with Google Search Console
- Experience with Meta Business Suite and Meta Ads Manager
- Experience using SEO tools (SEMrush, Ahrefs, Moz, Ubersuggest)
- Experience managing websites on WordPress or other CMS platforms
- Experience with email marketing platforms (Mailchimp, Zoho Campaigns, etc.)
- Proficiency in Microsoft Excel
- Basic HTML/CSS knowledge
- Canva and basic Adobe Creative Suite familiarity
- Excellent written and verbal communication skills
- Strong analytical and problem-solving abilities; data-driven decision-making
- Creativity, time management, multitasking, attention to detail, adaptability
- Preferred: Google Ads Certification
- Preferred: Google Analytics Certification
- Preferred: Meta Certified Digital Marketing Associate
- Preferred: HubSpot Content Marketing Certification
- Preferred: SEMrush SEO Certification
- Preferred: Digital Marketing Certification from a recognized institution
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The Company
What We Do
Avicen is a prominent healthcare provider and the second-largest retail pharmacy chain in the Sultanate of Oman. Operating as a leading distribution company, it manages a robust network of over 40 retail outlets and polyclinics. Avicen specializes in providing a comprehensive range of medical and pharmaceutical products from multinational companies, catering to both government and private sectors, including hospitals, clinics, and laboratories.
