Digital Marketing Executive - Richmond Villages

Job Description:

Digital Marketing Executive

£28k - £32k depending on experience

37.5 hours per week

Hybrid role - Weekly travel to our 10 different Richmond Village sites with 2-3 days working from home

Here you’ll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve. You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose – helping people live longer, healthier, happier lives and making a better world.

No matter your role, you’ll have an opportunity to do work that matters. Making a difference to the lives of our customers each and every day, by helping shape the strategic direction of our business around the world.

Role Overview

This Digital Marketing role offers you the chance to shape the entire digital landscape for our 10 Richmond Villages. Beyond social media, you’ll take full ownership of crafting and executing innovative digital strategies. From managing and creating dynamic content for platforms like Facebook, TikTok, LinkedIn, and Instagram, to overseeing our broader online presence, your expertise will ensure the villages shine across the digital realm.

What you’ll do:

• Manage quarterly campaign planning and content across all digital marketing channels alongside Marketing Manager and Senior Marketing Executive

• Attend our villages on a weekly basis to capture engaging content, photography of our properties and facilities, film case studies, tours and events.

•  Lead on the development of our digital marketing strategy across all channels

•  Ongoing posts across all of our social channels, focusing on key pillars including but not limited to featuring our properties, care home, resident case studies, activities and events, special offers, awards and Village news

• Set up engaging paid social campaigns on Meta with acute attention to detail on our target demographic and key areas

•  Mentor and work alongside Marketing Assistant taking support with tasks, where required

• Forecast and monitor digital performance trends

• Measure ROI and KPIs

•Manage the website and portal platforms, optimising performance and demonstrating results through analytics

• Work with the Web Team to optimise the customer journey of our website and developing new propositions

• Create regular blogs, capitalising on key words and continually improving SEO through our website

• Oversee and liaise with third party platform / agency providers

• Lead weekly / monthly digital monitoring calls

• Develop and execute email marketing campaigns to nurture leads and promote special offers, events, news and services.

• Manage email lists and segmentation, tracking campaign performance.

•Prepare reports and dashboards to communicate campaign results and identify areas for improvement. 

• Lead social media training for internal staff

• Build social media content calendar leveraging key awareness days, highlighting the communities within our villages, the activities, the staff and our residents

• Work with external agencies on paid advertising activity

• Analyse our competitor domains to provide insight and opportunities for growth, researching new trends and strategies to improve our rankings

• Develop imagery and infographics to convey messaging across all digital platforms

• Define and develop relevant metrics and KPIs to measure the performance of digital marketing activities, including use of google analytics and social media analytics

• Other ad hoc duties as required at Richmond Villages

What you’ll bring:

• 1-2 years experience in a Digital Marketing role

• Creative by nature, with excellent copywriting skills

• Demonstrable experience in running email, social media and paid social campaigns

• Detail and data orientated with a passion for all things digital

•Strong knowledge of website analytics and reporting tools (eg GA / GA4)

•Lives and breathes social media with strong videography and edit skills

•An effective communicator, able to deal with colleagues, advisers, and third-party collaborators in a professional and confident manner

• Ability to prioritise and work to strict deadlines

•A strong team player, with ambition to develop marketing career

•Approachable, organised individual with a proven ability to work using own initiative

•Willing to travel on a weekly basis

•Ideal but not essential: experience working in InDesign, Photoshop and Final Cut Pro

•Strong graphic design skills 

Why Bupa?  

We are a health insurer and provider. With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.

Our benefits are driven by what matters to our people. It’s important to us that these benefits support a work-life balance that keeps people healthy, both mentally and physically. You will be eligible for:

• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts

Diversity and Inclusion

Bupa is committed to making sure that every applicant is assessed solely on personal merit and qualifications. We actively celebrate the diversity of our colleagues and provide an inclusive environment so you can bring your true self to Bupa. We’ll make sure you are treated fairly. That’s why we’re happy to offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Whether you’ve found your feet or are discovering a new path.

Welcome to a place that celebrates you.

This isn’t where you've been.

This is where you're going.

This is what we have belief in

Time Type:

Full time

Job Area:

PR , Marketing & Brand

Locations:

Richmond Villages Head Office