Digital Marketing Executive (PPC/Paid Media)

Sheffield, South Yorkshire, United Kingdom 

Salary: £25,000 - £28,000

 It’s an exciting time to join the marketing team at UniHomes, especially if you thrive in a fast-paced and growth-focused environment. As UniHomes grows, so do the career opportunities! If digital marketing and campaign performance are your passions, we’re currently looking for a data-driven and creative Paid Media Marketing Executive to join our growing team. You'll play a key role in developing and optimising engaging B2C campaigns across key digital channels that drive awareness, generate leads, and deliver measurable results.  
You’ll be part of a dynamic and supportive team while delivering impactful paid media strategies that support UniHomes' continued growth. Working closely with our B2C Performance Marketing Manager and strategic paid media agency, you'll leverage your paid search and paid social expertise to enhance campaign performance and contribute to our marketing objectives. This is an exciting opportunity to be involved in the success of a rapidly scaling company and make a tangible impact on our paid media strategy.  
Key responsibilities:

• Utilise various paid media platforms (e.g., Google Ads, Meta Ads, TikTok Ads, Bing Ads) to plan, build and optimise engaging campaigns that attract new customers and re-engage existing audiences.  
• Analyse campaign performance data to identify trends, provide data-driven actionable insights, and improve campaign effectiveness (web traffic, lead generation, ROI).  
• Work across multiple brands and audience segments, adapting content and messaging accordingly.  
• Plan and craft compelling ads ensuring adherence to brand voice and messaging guidelines.  
• Monitor and adjust campaigns in response to performance data, ensuring continual optimisation of keywords, audiences, ad copy and bidding strategies.  
• Provide regular reporting on campaign performance, offering insights that enhance future strategies and creative direction.  
• Collaborate with the wider marketing team to create, develop, execute, and optimise targeted paid search and social media campaigns across the full customer journey.  
• Stay informed of emerging digital marketing trends, PPC innovations, and best practices, identifying opportunities to implement new strategies.  

Skills and experience:

• Minimum 2+ years of experience in a data-driven digital marketing role or a relevant marketing/analytics degree with hands-on experience.  
• Proficiency in Google Analytics. With desirable proficiency in key advertising platforms (Google Ads, Meta Ads, TikTok Ads, Bing Ads).  
• Excellent data analysis skills to inform and optimise campaigns effectively.  
• Strong written and verbal communication skills with the ability to craft clear, concise, and engaging content tailored to varied audiences.  
• Experience using design tools like Canva, a plus.  
• Qualified in Google Ads, Bing Ads, or similar PPC certifications would be advantageous.  
• Highly organised with experience balancing multiple projects in a fast-paced environment.  
• Proactive mindset with strong attention to detail.  
• Demonstrated ability to react promptly to business needs and campaign performance changes.  

About us: 

UniHomes has been named the fastest-growing technology company in Yorkshire and the Northeast in the 2023 Deloitte UK Technology Fast 50. We are also incredibly proud to have been officially certified as a Great Place to Work® (GPTW®).
 
Our industry-leading property search portal and utility management service enables our established and ever-increasing network of letting agent partners, to offer hassle-free all-inclusive accommodation to our growing and strong community of university students, who are actively seeking their perfect shared house. We are taking the market by storm, currently in over 60 university cities and towns across the UK, and we have huge ambitions for 2025.
 
Founded by three Sheffield property entrepreneurs in 2015, we have experienced remarkable growth and now have a team of almost one hundred at our Sheffield City Centre office. With recent minority investment from LDC we are scaling up our teams ready to conquer new horizons. There couldn’t be a more exciting time to join us.
We are a team driven and united by our core values:

• Lead the Way
• In it Together 
• Customers Matter
• Keep it Simple 
• Rise Above Challenges 
• Make it Happen

What do you get when you work here?

With people and culture at the heart of our organisation, we are continually enhancing our employee offer and culture. We are incredibly proud to have been officially certified as a Great Place to Work® (GPTW®) and an accredited Living Wage employer - all our employees earn a fair living wage above the government minimum wage.

Working in our stunning new office at New Era Square in the centre of Sheffield, you will get complimentary breakfast, hot & cold drinks, snacks, pool table, holidays, length of service days, voluntary day, enhanced pension scheme, pension salary sacrifice scheme, healthcare scheme, Employee Assistant Programme, sick pay, enhanced maternity & paternity pay, career progression, a commitment to personal and professional development, employee of the month award, refer a friend scheme, staff discounts, mental health and financial support, and company social events.