Digital Marketing Executive – Influencer & Social Media

Posted 3 Days Ago
Be an Early Applicant
Ahmedabad, Gujarat, IND
In-Office
Junior
Beauty • eCommerce
The Role
Plans and executes influencer marketing campaigns, manages influencer relationships, coordinates content approvals and posting schedules, and tracks campaign performance. Manages Instagram and other social media channels by scheduling posts, reels, and stories, writing captions, responding to comments and direct messages, monitoring analytics, and improving content performance.
Summary Generated by Built In
Key Responsibilities

Influencer Marketing

  • Identify and collaborate with relevant influencers (beauty, skincare, lifestyle).

  • Plan and execute influencer marketing campaigns.

  • Coordinate content, posting schedules, and approvals with influencers.

  • Track campaign performance (reach, engagement, leads).

  • Maintain influencer database and reports

Social Media Management

  • Manage Instagram and other social media platforms.

  • Plan and schedule posts, reels, and stories.

  • Write engaging captions and respond to comments and DMs.

  • Monitor insights and improve content performance.



Requirements


  • Minimum 2 years of experience in influencer marketing or social media marketing.

  • Good communication and negotiation skills.

  • Knowledge of Instagram trends and short-form video content.

  • Basic understanding of social media analytics.

  • Creative, organized, and execution-focused.



Skills Required

  • Minimum 2 years of experience in influencer marketing or social media marketing
  • Good communication and negotiation skills
  • Knowledge of Instagram trends and short-form video content
  • Basic understanding of social media analytics
  • Creative, organized, and execution-focused
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The Company
130 Employees
Year Founded: 2021

What We Do

Dermatouch is an India-based dermatology-led skincare brand and online platform offering personalized, clinically tested products for common skin concerns. Its range includes serums, creams, sunscreens, toners, moisturizers, and other formulations designed to address pigmentation, dark spots, acne, scars, and related needs. Customers can take a skin test and purchase customized products, while the company also serves retail and healthcare distribution partners.

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