The Role
Owns inbound lead generation across SEO, content, LinkedIn, paid advertising, email, website optimization, and analytics. Responsibilities include managing campaigns and funnels, creating content, optimizing landing pages and conversion journeys, nurturing leads, tracking performance metrics, conducting market research, and collaborating with sales, design, content, and technology teams. The role requires independently delivering measurable results for B2B technology or IT services marketing.
Summary Generated by Built In
We are looking for a hands-on Digital Marketing Executive responsible for generating qualified inbound leads for our IT services and technology solutions.
The role will own execution across SEO, content, LinkedIn, paid campaigns, email marketing, website optimization, and analytics, with a strong focus on converting digital traffic into business opportunities.
Key Responsibilities
Inbound Lead Generation
- Plan and execute campaigns to generate qualified leads through SEO, LinkedIn, Google Ads, email, content, and website channels.
- Build campaigns around target industries, services, buyer personas, and high-intent use cases.
- Manage the lead funnel from traffic → enquiry → MQL → sales opportunity.
- Coordinate with Sales/BD to track lead quality and conversion.
SEO & Content
- Conduct keyword, competitor, and search-intent research.
- Execute on-page, off-page, internal linking, and basic technical SEO.
- Develop content for blogs, service pages, industry pages, landing pages, case studies, LinkedIn, and lead magnets.
- Identify content gaps and opportunities to increase organic traffic and inbound enquiries.
- Build relevant, quality backlinks using ethical SEO practices.
Paid & Social Marketing
- Plan and optimize Google Ads, LinkedIn Ads, and Meta campaigns.
- Manage audiences, creatives, messaging, landing pages, budgets, and retargeting.
- Manage the company's LinkedIn and relevant social media channels.
- Create/coordinate posts, carousels, graphics, short-form videos, and campaign content.
Website & Conversion
- Optimize website and landing pages for SEO, engagement, and lead conversion.
- Improve CTAs, forms, messaging, and conversion journeys.
- Work with Design/Development teams on new landing pages and website improvements.
Email Marketing
- Execute targeted email campaigns, newsletters, and lead-nurturing sequences.
- Segment prospects and measure engagement, responses, and conversions.
Analytics & Optimization
- Track performance using GA4, Google Search Console, advertising platforms, CRM, and marketing tools.
- Monitor traffic, rankings, leads, MQLs, CPL, conversion rate, and ROI.
- Identify underperforming channels and continuously optimize campaigns.
Research & Collaboration
- Conduct competitor, market, audience, and industry research.
- Identify new channels and campaign opportunities.
- Work closely with Sales/BD, Content, Design, and Technology teams.
Required Skills
- 3–5 years of hands-on Digital Marketing experience, preferably in IT Services, SaaS, or B2B Technology.
- Strong experience in SEO, inbound lead generation, content marketing, LinkedIn, Google Ads, and social media marketing.
- Good understanding of B2B marketing funnels, buyer journeys, and conversion optimization.
- Working knowledge of GA4, Google Search Console, Canva, CMS, and email marketing tools.
- Strong copywriting, communication, analytical, and execution skills.
- Ability to independently manage campaigns and deliver measurable results.
- Experience with HubSpot, Zoho, Salesforce, or marketing automation tools.
- Exposure to ABM and industry-focused campaigns.
- Experience marketing AI, Data, Cloud, SaaS, or Digital Transformation solutions.
- Basic knowledge of WordPress, HTML/CSS, landing-page optimization, and A/B testing.
Skills Required
- 3-5 years of hands-on digital marketing experience
- Experience in SEO, inbound lead generation, content marketing, LinkedIn, Google Ads, and social media marketing
- Understanding of B2B marketing funnels, buyer journeys, and conversion optimization
- Working knowledge of GA4, Google Search Console, Canva, CMS, and email marketing tools
- Strong copywriting, communication, analytical, and execution skills
- Ability to independently manage campaigns and deliver measurable results
- Experience in IT services, SaaS, or B2B technology
- Experience with HubSpot, Zoho, Salesforce, or marketing automation tools
- Exposure to account-based marketing and industry-focused campaigns
- Experience marketing AI, data, cloud, SaaS, or digital transformation solutions
- Basic knowledge of WordPress, HTML/CSS, landing-page optimization, and A/B testing
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The Company
What We Do
Chapter247 Infotech is a full-service software partner specialized in architecting, designing, and developing tech solutions by binding Web, IoT, AI, and Cloud technologies. They offer IT services focused on digital transformation, including custom software development and IT consulting.
