The Role
Owns inbound lead generation across SEO, content, LinkedIn, paid advertising, email, website optimization, and analytics. Responsibilities include managing campaigns and funnels, creating content, optimizing landing pages and conversion journeys, nurturing leads, tracking performance metrics, conducting market research, and collaborating with sales, design, content, and technology teams. The role requires independently delivering measurable results for B2B technology or IT services marketing.
Summary Generated by Built In
Lead SEO-first inbound marketing for IT services, own organic growth and conversion while supporting paid and social channels.
Key responsibilities
- Drive SEO strategy: keyword, competitor, intent research, on‑page, off‑page, internal linking, basic technical SEO.
- Create/optimize service pages, blogs, landing pages, case studies for conversions.
- Manage/oversee Google Ads & LinkedIn Ads; allocate ~10% time to SMM (LinkedIn).
- Build ethical backlinks and content promotion plans.
- Track GA4, Search Console, ad metrics, leads, CPL; weekly reporting.
- Coordinate lead handoff and quality reviews with Sales/BD.
Must‑have
- 3–5 years B2B/IT services SEO experience.
- Strong technical/on‑page SEO, content strategy, GA4 familiarity.
- Good copywriting, analytics, and basic paid-ads experience.
Apply: CV + 1 SEO case/sample (audit, keyword map, or results).
Skills Required
- 3-5 years of hands-on digital marketing experience
- Experience in SEO, inbound lead generation, content marketing, LinkedIn, Google Ads, and social media marketing
- Understanding of B2B marketing funnels, buyer journeys, and conversion optimization
- Working knowledge of GA4, Google Search Console, Canva, CMS, and email marketing tools
- Strong copywriting, communication, analytical, and execution skills
- Ability to independently manage campaigns and deliver measurable results
- Experience in IT services, SaaS, or B2B technology
- Experience with HubSpot, Zoho, Salesforce, or marketing automation tools
- Exposure to account-based marketing and industry-focused campaigns
- Experience marketing AI, data, cloud, SaaS, or digital transformation solutions
- Basic knowledge of WordPress, HTML/CSS, landing-page optimization, and A/B testing
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The Company
What We Do
Chapter247 Infotech is a full-service software partner specialized in architecting, designing, and developing tech solutions by binding Web, IoT, AI, and Cloud technologies. They offer IT services focused on digital transformation, including custom software development and IT consulting.
