The Role
Lead a small digital marketing team to develop and execute multi-channel content and demand-generation campaigns. Manage stakeholders, create and curate content, use client data and AI tools, track results, and drive advisor-focused engagement and lead generation.
Summary Generated by Built In
About the RoleWe are looking for a dynamic Digital Marketing Director to lead a small team of digital marketing professionals and drive success for our sales partners. This role will serve as a strategic connector between marketing and sales, translating business priorities into thoughtful campaigns, compelling content, and actionable programs that help client advisors build relationships, uncover opportunities, and grow their presence in the market.
The ideal candidate is a strong communicator, presenter and content creator. This person will oversee campaign execution by managing timelines, coordinating stakeholders, and ensuring assets are built, approved, and launched effectively.
The position will report to the SVP, Digital Strategy.
What you'll do
The ideal candidate is a strong communicator, presenter and content creator. This person will oversee campaign execution by managing timelines, coordinating stakeholders, and ensuring assets are built, approved, and launched effectively.
The position will report to the SVP, Digital Strategy.
What you'll do
- Oversee the development, execution, and management of content strategies to attract and increase engagement, build brand loyalty and generate leads for client advisors through content creation, social media, and email marketing.
- Curate content for landing pages, blogs, email marketing campaigns and other messaging opportunities, like podcasts or videos.
- Conduct stakeholder interviews to understand the nuances of various audience sectors and generate content.
- Understand and use client data to create effective messaging that demonstrates value
- Unlock opportunities to expand client advisors' strategy.
- Lead strategy and content development for various mediums, including website, social media, and email marketing.
- Draft, edit and review a range of written communications and content with accuracy, based on direction from clients and supervisors.
- Learn client industries, keep a pulse on market trends and competitor landscape, and share insights with teams.
- Work effectively with internal teams to develop recommendations, facilitate project requests, strategize and measure program success, and drive integrated campaigns forward.
- Generate proactive, new ideas and opportunities to support client objectives and storytelling.
- Provide research and client counsel, in alignment with strategic plans and programs.
- Track and report on campaign results
- Develop and/or conduct content workshops, webinars or lunch and learns as appropriate
- Support World events/conferences as appropriate
- Stay abreast of new social media and marketing trends
- 10+ years of experience in digital marketing, integrated campaign management, demand generation, content marketing, or a related B2B marketing role.
- Proven ability to plan, build, launch, and optimize multi-channel campaigns across email, social media, web, landing pages, blogs, webinars, videos, podcasts, or other digital channels.
- Strong writing, editing, and messaging skills, with the ability to translate business objectives, sales needs, and audience insights into clear, compelling content.
- Experience partnering with sales teams, business development leaders, subject matter experts, and senior stakeholders to gather input, align priorities, and move projects forward.
- Excellent project management skills, including the ability to manage timelines, coordinate contributors, track approvals, organize assets, and execute multiple initiatives at once.
- Hands-on experience with marketing automation, such as HubSpot, Marketo, Pardot + strong design skills with Canva & Stripo or similar platforms.
- Proficient in using campaign performance data, client insights, market research, and reporting metrics to improve messaging, content strategy, and program results.
- Proficient in using AI tools like Jasper.ai, M365, Claude, Perplexity.
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Skills Required
- 10+ years of experience in digital marketing, integrated campaign management, demand generation, content marketing, or related B2B marketing
- Proven ability to plan, build, launch, and optimize multi-channel campaigns across email, social media, web, landing pages, blogs, webinars, videos, podcasts
- Strong writing, editing, and messaging skills to translate business objectives and audience insights into compelling content
- Experience partnering with sales, business development, subject matter experts, and senior stakeholders to gather input and align priorities
- Excellent project management skills to manage timelines, approvals, assets, and multiple initiatives
- Hands-on experience with marketing automation such as HubSpot, Marketo, or Pardot
- Strong design skills with Canva, Stripo, or similar design/email template platforms
- Proficient using campaign performance data, client insights, market research, and reporting metrics to improve programs
- Proficient in using AI tools such as Jasper.ai, M365, Claude, Perplexity
- Strong communicator, presenter, and content creator with ability to lead and mentor a small team
World Insurance Associates LLC Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about World Insurance Associates LLC and has not been reviewed or approved by World Insurance Associates LLC.
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Healthcare Strength — Health coverage is often described as very good, with comprehensive medical, dental, and vision options plus add-ons. Feedback suggests plan breadth and options like HSA/FSA and EAP make the package feel robust.
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Retirement Support — A 401(k) with company match is included, and some roles specify immediate vesting. Feedback suggests the match is seen as competitive to average depending on team and role.
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Leave & Time Off Breadth — PTO is characterized as generous alongside standard paid time off. Feedback suggests time-off offerings are a relative plus even when workloads are demanding.
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The Company
What We Do
World Insurance Associates is a unique insurance organization offering top products and services from all major carriers, combined with personal service from local professionals. We specialize in personal and commercial insurance lines, surety and bonding, employee benefits, financial planning, retirement planning, and human capital management solutions. Our advisors are experts in their field, and we cater to specialized industries such as transportation, last mile delivery, hospitality, medical, healthcare, self-storage facilities, sports clubs, technology, hedge funds, startups, nonprofits, education, public entity, food and beverage, retail, construction, and manufacturing. Serving more than 200,000 clients, we have offices around the country, so you get attentive service from a local professional who personally knows you and your business and who will work with you to solve your insurance, risk, and HR management challenges. This means you never have to compromise again when it comes to managing and protecting your most important assets—your people and your business
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