Description
Lead social, web and digital strategy for Chevrolet, Buick, GMC & Cadillac. Define targets based on micro-macro goals, allocate resources, generate analytics and insights, and drive constant optimization.
Review and optimize digital media buying activities to ensure that the company's investments are yielding the highest possible return in online advertising channels.
Oversee the management of the brand's web properties, ensuring the best user experience and delivering actionable metrics, leveraging on digital agency team for execution.
Lead the CRM agency to manage the CRM platform, which involves campaign creation, audience segmentation, technical support coordination, and lead metrics reporting.
Furthermore, this position is responsible for managing the digital and CRM budget, ensuring efficient allocation of resources to maximize return on investment and support the company's strategic goals.
With a leadership scope encompassing over 30 agency personnel, the Digital Marketing and CRM Specialist will provide strategic direction, foster collaboration, and ensure the successful implementation of digital marketing campaigns.
This role requires a proactive, analytical, and results-driven individual with a strong background in digital marketing and CRM operations.
Additional Description
Digital Marketing Expertise :
- In-depth understanding of digital marketing strategies, including SEO, SEM, content marketing, and social media marketing.
- Experience with digital advertising platforms such as Google Ads, Facebook Ads, and other relevant tools.
- Experience in digital media buying and KPIs (agency or customer)
Analytical and Reporting Skills :
- Ability to analyze data, generate insights, and create comprehensive reports on campaign performance and web metrics.
- Proficiency in using data visualization tools (e.g., Tableau, Power BI) is a plus.
CRM Systems Proficiency :
- Hands-on experience with CRM platforms (Salesforce Automotive Cloud is a Plus)
- Knowledge of CRM best practices, including campaign creation, audience segmentation, and lead management.
Web Management Skills :
- Familiarity with website administration (CMS, iframes, forms, etc.)
- Familiarity with web analytics tools (e.g., Google Analytics) to monitor and optimize website performance.
- Understanding of user experience (UX) principles and web design best practices.
Budget Management :
- Experience in managing digital marketing and CRM budgets, ensuring efficient allocation of resources.
- Ability to analyze financial data and make informed decisions to maximize ROI.
Technical Knowledge :
- Familiarity with marketing automation tools and email marketing platforms.
- Familiarity with CDPs
Strategic Thinking :
- Ability to develop and execute strategic plans aligned with business goals.
- Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.
Leadership and Collaboration :
- Proven leadership skills with experience managing teams, including agency personnel.
Strong communication and interpersonal skills to coordinate with internal teams and external partners
Required Qualifications:
- Bachelor's Degree: Business intelligence, Marketing, Advertising and Communication, Business Administration, industrial engineering.
-Required experience in similar position: from 3 to 5 years.
-English Level: Advanced.
- Key Skills:
- Knowledge and Skills:
- Marketing, media or digital marketing experience required
- CRM experience is a plus
- Google, Hubspot, Facebook, AMA, Salesforce, Microsoft Dynamics, and other CRM and digital certifications are a plus
In case you need any reasonable adjustment to continue with your process, let your recruiter know.
Remember to attach your CV when applying to this vacancy.
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