About us:
At Xello, our mission is simple yet powerful—to equip every student with the skills, knowledge, and confidence to build a successful, meaningful future. With over 30 years of experience, we serve more than 15,500 schools and 8 million students worldwide, delivering innovative, student-centered college and career readiness tools. Recognized for exceptional customer support and research-backed design, we empower learners from all backgrounds to explore possibilities, discover their strengths, and create actionable plans for life after school.
Who are you?
You are a marketing professional excited to be supporting digital marketing channels, advertising campaigns, and go-to-market execution in a B2B or SaaS environment.
You’re excited to learn and execute. You’re comfortable understanding strategy, taking direction, and creating concrete campaigns. You care about building, testing for efficiency, and delivering repeatable results that directly drive revenue.
You’re excited to deepen your expertise in digital marketing while working under the guidance of an experienced manager and collaborating across Marketing, Operations, Sales, and Customer Success. Last but not least: you love learning about new methods/platforms in a constantly changing digital environment.
What you'll do:
Go-to-Market Campaign BuildingIn partnership with the Sr Digital Marketing Manager and sales partners, you will support go-to-market campaigns for Xello’s suite of products.
You will:
- Support and execute digital campaigns for acquisition, expansion, and retention
- Execute campaign tactics through using our technology stack and channels (paid social media, display advertising, Hubspot, 6sense, in-product messaging, AI chat, and website)
- Support sales goals with segmentation, custom content journeys, and ABM strategies
- Maintain consistency across messaging and branding with advertising copy
In collaboration with your manager and sales partners, you will:
- Develop digital marketing strategies for the ongoing growth of revenue
- Help build reporting for cross-functional readouts
- Maintain organized, accessible campaign information and results for internal sharing
- Help maintain lead flow processes between marketing and sales teams
You will collaborate closely with:
- Sales & Success teams to hear strategy and report on campaign performance
- Brand & Content teams to build campaign content and digital marketing ad copy
- Revenue Operations team to maintain processes and performance
- Product Marketing team to understand product features and customer-facing messaging
What we're looking for:
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 1+ years of experience in digital marketing, social and display advertising, B2B marketing, or a related marketing function
- Aptitude and interest in marketing channels and technology platforms
- Organized and able to manage multiple workstreams with deadlines
- Comfortable working cross-functionally with other Marketers, Operations, Sales, and Customer Success
- Analytical mindset with the ability to synthesize performance data and make recommendations for strategy iteration
- Ownership mentality—someone who takes initiative and follows through
- Exposure to SaaS or multi-product software environments
- Familiarity with platforms like Salesforce, 6sense, Qualified, Hubspot, LinkedIn, Meta, WordPress
- Experience supporting B2B advertising campaigns
- Experience or interest in the K–12 education market
The compensation range for this role is $45,000 to $60,000 CAD. The final offer will be determined based on the candidate's experience and expertise, as assessed during the interview process.
Top Skills
What We Do
Xello is the only online college and career readiness program that’s inclusive, engaging, and empowering for your entire district community. Established in 1997, Xello is currently used by over 20,000 institutions across North America, including schools, employment agencies, libraries, colleges, and universities. Xello’s mission is to help anyone, anywhere in the world create a successful future through self-knowledge, exploration, and planning. Started by three friends who sought a way to answer the “what’s the right path for me” question, our online software programs are used globally by millions of students, educators, and adults. Xello is committed to continually updating and improving our products to better serve clients now and in the future. To this end, we invest heavily in research and development, we listen carefully to our clients' needs and expectations, and we seek out complementary partnerships and alliances to ensure Xello remains at the forefront of future readiness.
