Digital Marketing Coordinator

At Sportable, we're not just redefining the future of sports technology; we're creating it. As a leading sports data provider, we're on a mission to tackle the toughest challenges facing elite sports using cutting-edge technology. With a track record that includes the world's first Smart Rugby ball, we're expanding into new sports and new markets. Our solutions comprise bespoke wireless embedded systems and software from bare metal to cloud, Sportable is a multidisciplinary mecca for sports and technology enthusiasts. With our HQ in London, offices in Australia and North America, we are excited to be expanding our global footprint by opening offices and recruiting new roles in the vibrant City of Cape Town, South Africa. 

We are seeking a creative and results-driven Digital Marketing Coordinator to support our marketing efforts and help increase brand awareness, drive traffic, customer engagement, and generate leads through a variety of digital channels including social media, email, SEO, and paid media. 

The ideal candidate will have a strong understanding of digital marketing strategies, excellent organizational skills, and the ability to manage multiple campaigns simultaneously. 

Key Responsibilities: 

Content Creation & Management: 

• Develop, schedule, and manage content across all digital platforms (e.g., social media, email, website). 

• Collaborate with internal teams and external stakeholders to create compelling copy, visuals, and multimedia content. 

Social Media Marketing: 

• Plan, execute, and monitor social media campaigns to increase audience engagement and grow followers. 

• Analyze social media metrics and provide actionable insights to improve performance. 

Email Marketing: 

• Design and execute email campaigns, including newsletters and promotional emails. 

• Manage email lists and track campaign performance using tools like Mailchimp. 

SEO & Website Management: 

• Optimize website content for SEO to improve organic search rankings. 

• Monitor website performance and collaborate with developers/designers to ensure an optimal user experience. 

Advertising Campaigns: 

• Coordinate paid media campaigns (Google Ads, social ads) to meet lead generation and brand awareness goals. 

• Monitor ad performance and adjust strategies for maximum ROI. 

Analytics & Reporting: 

• Track and report key performance indicators (KPIs) for all digital marketing initiatives. 

• Use insights to refine strategies and improve future campaigns. 

Stakeholder Collaboration: 

• Work closely with the sales team to align digital efforts with business goals. 

• Coordinate with third-party agencies for specialized projects when necessary. 

Qualifications and skills: 

• Bachelor’s degree in marketing, Communications, Business, or a related field. 

• 2+ years of experience in digital marketing, with a focus on SEO, social media, email marketing, and paid advertising. 

• Proficiency in digital marketing tools (Google Analytics, Google Ads, social media platforms, etc.). 

• Strong understanding of SEO best practices, including keyword research, website optimization and email marketing best practices. 

• Strong writing and editing skills with an eye for detail. 

• Experience with CMS platforms such as WordPress, Webflow or Shopify. 

• Exceptional written and verbal communication skills, with the ability to craft engaging content for diverse audiences. 

• High energy, proactive, and able to thrive in a fast-paced environment. 

• Strong understanding of or passion for the global sporting landscape; familiarity with football, soccer, rugby, AFL, and/or other sports is a bonus. 

Reporting directly to:  

• Head of Marketing and Communications 

Perks  

• Hybrid work environment  

• Generous annual leave 

• Opportunity for global collaboration 

• Enhanced parental pay to match UK 

Diversity statement:  

Sportable is a committed equal opportunities employer, and we welcome applications from disabled candidates, and those form minority ethnic backgrounds.