Digital Marketing Coordinator

At Fried Frank, we’re a community of 800 lawyers and 500 business services professionals across New York, Washington, DC, London, Frankfurt, and Brussels. We advise leading corporations, investment funds, and financial institutions on high-stakes M&A, securities, regulatory matters, real estate, and litigation. Our culture is grounded in our core values — excellence, integrity and collaboration — and is designed to foster continuous learning, meaningful mentorship, and lasting professional growth. We are firmly committed to pro bono service and social justice, building on a proud legacy in civil rights. Our inclusive talent strategy is a core part of our broader talent management efforts and we remain steadfast in fostering a workplace where everyone has the opportunity to grow, thrive, and become their best professional and personal selves. Our business services professionals are integral to the firm’s success, driving innovation, operational excellence and exceptional client service across all areas of the firm. We offer competitive compensation and a comprehensive benefits package, including comprehensive medical coverage, retirement plans and health and wellness initiatives designed to support your personal and professional wellbeing. We welcome passionate, driven individuals to join us, and be part of a team where you’ll be supported, inspired and empowered to build an exceptional career.

Position Summary:

The Digital Marketing Coordinator will support the firm's digital marketing efforts by executing email campaigns, contributing to website strategy, and assisting with CRM responsibilities. With 1-3 years of experience, the incumbent will contribute to the implementation and maintenance of the firm's marketing technology platforms to drive strategic objectives. This person will work closely with the Business Development (BD) team and liaise with internal IT resources and external vendors.

Duties & Responsibilities:

• Execute email campaigns, including drafting, scheduling, and tracking performance metrics.
• Assist in CRM responsibilities such as ensuring data quality, data entry, maintaining client records, and generating reports.
• Update and maintain the firm's website content, ensuring accuracy and relevance.
• Support in optimizing current technologies to support digital marketing initiatives.
• Collaborate with internal stakeholders to integrate and analyze data for reporting purposes.
• Responsible for delivering performance reports on Firm mailings (open/bounce-back/bad email stats and other mailing analytics), and to work collaboratively with the PR and BD teams to assist with more robust reporting.
• Support digital marketing training initiatives for firm personnel.
• Provide technical assistance during digital marketing and CRM activities.
• Receive feedback and guidance from senior team members to enhance skills and performance.

Qualifications:

• Education: A 4-year College Degree preferred.
• Experience: 1-3 years of experience in digital marketing, preferably in a professional services or corporate environment. Some exposure to CRM responsibilities is beneficial.
• Preferred qualifications: Experience with InterAction and Vuture highly preferred.
• Skills and Abilities:
  • Attention to detail, effective communication skills, ability to prioritize tasks, work under pressure, and handle multiple assignments.
  • Proficiency in email campaign execution, basic understanding of CRM platforms.
  • Familiarity with content management systems (CMS), email marketing platforms (e.g. HubSpot, Vuture), CRM systems (e.g. InterAction, HubSpot), and Microsoft Office suite.