About Auto Parts Group (APG):
At Auto Parts Group (APG), we aim to be Australia's top independent supplier of genuine and aftermarket automotive parts, providing our customers with a "Real Advantage."
APG is part of GPC Asia Pacific, a leading supplier of industrial and automotive parts in Australia, New Zealand, and Southeast Asia. GPC has over 8,000 employees in Asia Pacific and more than 60,000 globally, with well-known brands like Repco, NAPA, AMX, and Motion Industries.
About the Role:
We are looking for a hands-on Digital Marketing Coordinator to support the day-to-day digital marketing activities across My Auto Parts (MAP) and Auto Parts Group (APG), assisting with website content updates, campaign coordination, EDM deployment and reporting administration.
Working closely with the Marketing Manager and external partners, you'll help ensure digital projects are delivered accurately and on time.
This is a broad, hands-on role offering exposure to e-commerce, paid media, SEO, analytics and campaign delivery — ideal for someone ready to step up and expand their capability. This permanent role is based out of Brendale.
Key Responsibilities:
Coordinate Shopify product uploads, website content updates and basic site maintenance.
Assist with digital campaign execution across email, website and paid media channels.
Prepare EDMs and campaign assets using approved content and templates.
Compile monthly digital marketing reports using GA4, Shopify and other reporting platforms.
Monitor website functionality and escalate issues to relevant internal teams or agency partners.
Coordinate briefs, assets and approvals between internal stakeholders and external agencies.
Support SEO and paid media activities by providing content, assets and campaign information.
Liaise with Sales, IT, Customer Service and Operations teams to support digital initiatives.
Assist in coordinating the workflow of the Product Photographer and digital content requirements.
Maintain campaign calendars, project timelines and digital marketing documentation, with the support of the Marketing Manager.
Skills & Experience:
Shopify or strong e-commerce platform experience
GA4 and digital reporting experience
Understanding of SEO, PPC and paid media
Exposure to GA4, Shopify or digital reporting platforms desirable.
Website/CMS experience (WordPress desirable)
EDM experience (Klaviyo or similar desirable)
Strong project coordination and stakeholder management skills
Ability to write marketing copy and creative briefs
Understanding of digital marketing principles and eagerness to develop analytical skills.
Technical confidence to liaise with developers and IT
Benefits:
APG 'Me' Day: A paid, flexible day for team members to use as they wish.
Paid Parental Leave: Newly introduced paid parental leave for permanent employees.
Training: Comprehensive training, support, and resources provided.
Events: Regular team catch-ups, monthly events, and annual awards.
Wellbeing: Free, confidential Employee Assistance Program (EAP) for you and your family, including financial and legal counselling.
Diversity: A diverse team with varying ages, nationalities, abilities, and cultures.
Security: A 30-year strong and growing business.
Interested…
Please click on the "Apply" button and submit your resume and cover letter.
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GPC Asia Pacific is an equal opportunity employer.
Skills Required
- Shopify or strong e-commerce platform experience
- Experience with Google Analytics 4 (GA4) and digital reporting
- Understanding of SEO, PPC and paid media
- Website/CMS experience (WordPress desirable)
- EDM experience (Klaviyo or similar desirable)
- Experience coordinating Shopify product uploads and basic site maintenance
- Ability to prepare EDMs and campaign assets using templates
- Strong project coordination and stakeholder management skills
- Ability to write marketing copy and creative briefs
- Technical confidence to liaise with developers and IT
Genuine Parts Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Genuine Parts Company and has not been reviewed or approved by Genuine Parts Company.
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Retirement Support — Retirement programs include a 401(k) with company match and an Employee Stock Purchase Plan, with profit sharing and pension plans also mentioned. These elements indicate strong long-term financial support alongside ownership opportunities.
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Healthcare Strength — Benefits encompass medical, dental, and vision coverage with HSA and FSA options plus income-protection coverages like life, AD&D, and disability. This breadth suggests a robust core health and protection offering.
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Parental & Family Support — Paid maternity and paternity leave are provided in addition to short‑term disability, and an Employee Assistance Program supports families with counseling and life tools. These programs reinforce family support alongside standard PTO.
Genuine Parts Company Insights
What We Do
Genuine Parts Company (GPC), founded in 1928, is a global service organization engaged in the distribution of automotive and industrial replacement parts. We serve hundreds of thousands of customers from a network of more than 10,000 locations in 14 countries and have approximately 50,000 employees.
