Who We Are
For more than 130 years, The Salvation Army has served people in need in communities across Canada and Bermuda. Building on our roots as a world-wide Christian church, each year we help more than 2 million people, providing necessities such as food, clothing and shelter. In addition, we support people experiencing unemployment, addiction and family challenges. We continually adapt and innovate to meet emerging needs and live out our mission, vision and values of hope, service, dignity and stewardship. As a faith- and values-based organization, we hire and serve people of all backgrounds and walks of life - there is a place for everyone to belong here.
Mission Statement
The Salvation Army exists to share the love of Jesus Christ, meet human needs and be a transforming influence in the communities of our world.
Job Description:
Position Purpose:
The Digital Marketing Coordinator role exists to support and execute digital strategies that grow the organization’s online presence and engagement. By developing content—especially for social platforms—and contributing to various marketing initiatives, the role helps expand the organization’s digital reach and strengthen its brand. The position requires someone adaptable and self-directed to effectively manage multiple tasks and respond to evolving digital trends. Overall, it contributes by driving awareness, engagement, and growth across digital ecosystems.
Key Accountabilities:
Coordinate social media scheduling and community engagement to maintain an active and responsive online presence.
Create written, photo, and video content that supports social media strategies and drives audience engagement.
Report on content performance to inform improvements and optimize digital marketing efforts.
Maintain website content through CMS updates while enhancing visibility with on-site SEO practices.
Collaborate with marketing and communications team members to deliver day-to-day digital projects efficiently.
Research competitor activities and industry trends to identify opportunities and inform strategy.
Analyze digital data to generate insights that support campaign effectiveness and decision-making.
Apply knowledge of digital marketing tactics to support initiatives that achieve overall marketing objectives.
Education and Experience Qualifications:
Completion of a 2- to 3-year college diploma or university degree in digital marketing, or related discipline, or actively working towards completion. An equivalent combination of education and experience will be considered.
Minimum one year of related digital/social media/marketing experience in an organizational setting; previous non-profit experience is an asset
Leverage advanced knowledge of Facebook, Instagram, YouTube, and TikTok to create engaging content and monitor performance against KPIs.
Demonstrate strong storytelling skills across multiple digital marketing channels to drive audience connection and brand awareness.
Utilize tools such as Microsoft Office, WordPress, and Sprout Social to manage content, workflows, and reporting.
Adapt quickly to new digital platforms and applications to support evolving marketing needs.
Support organizational values by aligning work with the mission and purpose of The Salvation Army in Canada.
Ensure compliance with health and safety regulations and organizational policies in all work activities.
Exhibit strong organizational, analytical, and problem-solving skills to manage priorities and deliver results efficiently.
Communicate effectively while collaborating in team environments, demonstrating initiative, flexibility, and attention to detail.
This is a Canada Summer Jobs position. To be eligible, candidates must:
Be between 15 and 30 years of age at the beginning of the employment period
Be a Canadian citizen, permanent resident, or person to whom refugee protection has been conferred under the Immigration and Refugee Protection Act (please see CSJ website for further details) and;
Be legally allowed to work in Canada.
Compensation:
The target hiring range for this position is $17.60 to $21.03 with a maximum of $25.23.Placement in the salary range will be based on factors such as market conditions, internal equity, and candidate experience, skills, and qualifications relevant to the role.
The Salvation Army will provide reasonable accommodation upon request. Please email [email protected] if you have a need for any accommodation and we will be pleased to discuss this with you.
Skills Required
- Completion of a 2- to 3-year college diploma or university degree in digital marketing or related discipline, or actively working towards completion
- Minimum one year of related digital/social media/marketing experience in an organizational setting
- Advanced knowledge of Facebook, Instagram, YouTube, and TikTok
- Ability to create written, photo, and video content and strong storytelling skills across digital channels
- Experience using Microsoft Office, WordPress, and Sprout Social
- Familiarity with on-site SEO practices and CMS content updates
- Strong organizational, analytical, and problem-solving skills
- Effective communication, teamwork, initiative, flexibility, and attention to detail
- Ability to adapt quickly to new digital platforms and applications
- Previous non-profit experience
What We Do
The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and every day in 400 communities across Canada and more than 120 countries around the world.
