Digital Marketing Content Specialist

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

This Digital Marketing Content Specialist position is responsible for creating, editing and proofing content that will support a variety of digital and print materials, including but not limited to: AssociatedBank.com and microsites, email, social media, digital advertising, branch merchandising and customer mailings. The incumbent will create content that tells the Associated Bank brand story and explains our products and services to consumers and businesses while increasing conversions of integrated marketing campaigns.

This person will,

• Create, test, and implement marketing content for websites, email campaigns, newsletters, infographics, social media posts, and other marketing content items.

• Edit and proofread written pieces before publication.

• Support digital and social media marketing activities in the daily execution of marketing programs, communications tools, direct marketing initiatives, and other go-to-market strategies.

• Ensure channel message integrity for all groups and product categories supported, ensuring continuity of message and focus across both digital and traditional channels.

• Effectively manage internal and external partnerships.

• Coordinate with marketing stakeholders and design teams to develop engaging and on-brand content.

• Identify customers' needs and research industry trends and recommend new content topics.

• Collaborate with SEO Manager to apply keyword insights and use SEO guidelines to optimize content.

Requirements
Education

• Bachelor's Degree in Marketing or Communications or equivalent combination of education and experience Required

Experience

• 2-4 years Working with a significant component of writing for the web. Working with SEO and/or PPC, and Broad digital marketing experience with specific knowledge of the core disciplines of digital marketing strategy, social media marketing, email marketing, online advertising, SEO, SEM and PPC, user journeys and content marketing Required

• 2-4 years’ work experience with a significant component of writing for the web Preferred

• 2-4 years’ work experience with SEO and/or PPC Preferred

In addition to core traditional benefits, we take pride in offering benefits for every stage of life. 

• Retirement savings including both 401(k) and Pension plans. 

• Paid time off to volunteer in your community. 

• Opportunities to connect with others through our diversity-focused Colleague Resource Groups. 

• Competitive salaries with professional development and advancement opportunities. 

• Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.  

• Personal banking, loan, investment and insurance benefits. 

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois and Minnesota and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on Facebook, LinkedIn and X. 

Compliance Statement

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.

Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline.

Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact [email protected] if you need an accommodation at any time during the process.

Associated Banc-Corp is an Affirmative Action and Equal Opportunity Employer. Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice English or Spanish. Know Your Right to Work English or Spanish.

Associated Bank is Pay Transparency compliant.

The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role.

$53,550.00 - $91,800.00