Digital Marketing Content Analyst

Posted 5 Days Ago
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Santiago, Región Metropolitana de Santiago, CHL
In-Office
Mid level
Fintech • Payments
SumUp. Big believers in small business.
The Role
Develops insight-led creative concepts, ad copy, video scripts, design briefs, and landing-page content for merchant acquisition. Interviews merchants, benchmarks competitor and regional creative, analyzes test results, maintains messaging consistency, and guides generative AI content tools. The role requires native Spanish copywriting, professional English, evidence-based insight sharing, and close collaboration with sales, activation, and support teams.
Summary Generated by Built In
Digital Marketing Content Analyst, Latam GrowthLocation

Santiago, Chile. This is an office based role with the team in the office five days a week.

Team description

Online Marketing is one of the main ways SumUp wins new small businesses in Chile. This small Santiago team shapes what merchants see in our ads, on our landing pages and in their first emails, for card readers and Tap to Pay on the phone.

No one holds this role in Chile today. You'll own the question "what would make this merchant care?" You'll turn conversations with merchants who sign up online on their own, and with prospects who chose not to, into clear creative ideas, and bring their voice to the people who shape our offer. AI has made content quick to produce, so the advantage now is sharper insight and better ideas. You'll benchmark creative from other SumUp markets and from competitors to raise the bar.

What you'll do
  • Develop four or five genuinely different creative concepts for each product and offer, then write the ad copy, video scripts, design briefs and landing-page content that bring them to life, keeping messages consistent wherever merchants see them
  • Benchmark creative across other SumUp regions and competitors, and review all copy so messages stay consistent across self-serve, mobile and sales-led channels
  • Talk regularly with merchants who signed up online and with prospects who didn't, draw on what sales, activation and support teams already know, and share a monthly summary of merchant needs, objections and the words they use
  • Use test results, judged on merchant value rather than clicks or signups, to shape each new round of creative
  • Build and maintain the context that guides our AI copy and creative tools, and check the quality of what they produce
What you'll bring
  • 3-5 Years in performance creative strategy, copywriting or growth content, including writing creative briefs and building concepts from customer insight.
  • Native Spanish copywriting skills with a track record of writing to convert.
  • Ability to run merchant interviews, spot patterns and present clear, evidence based insight to senior colleagues.
  • Comfort using generative AI tools every day to speed up ideas and drafts without losing quality.
  • A collaborative, low ego approach, with curiosity about merchants, structured thinking and professional English for working with European teams.
Why you should join SumUp
  • 🌍 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Santiago office. This involves an office-first setup
  • 🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
  • 🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp’s future success
  • 📚 A dedicated annual L&D budget that you can use to attend conferences and/or advance your career through further education
  • 🏖️ Generous time off: 20 days of paid leave, plus public holidays and special leave days
  • 🏥 Health and life coverage: in partnership with Zurich, we offer health insurance, including optical and dental and life insurance
  • 💻 Extra allowances: tax-free support for meals, childcare, transportation, and home internet
  • 🌴 Break4me: 1-month sabbatical after 3 years of service
  • 🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team
About SumUp

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 39 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 4,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.

Skills Required

  • 3-5 years of experience in performance creative strategy, copywriting, or growth content
  • Experience writing creative briefs and developing concepts from customer insight
  • Native Spanish copywriting skills
  • Track record of writing copy that converts
  • Ability to conduct merchant interviews and identify patterns
  • Ability to present clear, evidence-based insights to senior colleagues
  • Daily familiarity with generative AI tools
  • Professional English for collaboration with European teams
  • Collaborative, curious, structured, and low-ego working style

SumUp Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SumUp and has not been reviewed or approved by SumUp.

  • Leave & Time Off Breadth — Paid time off is positioned as a standout, including 22 vacation days that increase with tenure, public holidays, a quarterly Wellness Day, special leave, and a fully paid one‑month sabbatical after three years. This combination makes time-off benefits feel notably robust in the overall rewards package.
  • Healthcare Strength — Health coverage is described as comprehensive, with medical plan options (including carriers such as Cigna and Kaiser) plus dental and vision. Company-paid life insurance and disability coverage are also part of the protection package in the U.S. materials.
  • Retirement Support — Retirement benefits include a published 401(k) match formula that provides an employer match up to a stated cap. The clarity of the match structure supports straightforward evaluation during offer comparisons.

SumUp Insights

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The Company
HQ: London
2,750 Employees
Year Founded: 2017

What We Do

SumUp believes that every business should have access to affordable, easy-to-use financial solutions, no matter their size. That’s why more than 3 million businesses worldwide rely on SumUp to run their business. What started out as one card reader has now turned into a range of payment hardware, banking solutions, marketing, and loyalty tools, invoicing, and so much more. From sales and marketing to product and engineering, our cross-functional US team works together to ensure that small business owners can be successful doing what they love.

Why Work With Us

SumUp USA is part of the global SumUp organization that stretches across multiple continents from Berlin to Sao Paulo. Our teams are multicultural, have a collaborative mindset and bold goals. Join our mission if you want to become part of the success story and help empower over 3 million merchants using SumUp already!

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