Digital Marketing Consultant

Location:

4910 Tiedeman Road - Brooklyn, Ohio 44144

About the Job:

Work at the direction of the Marketing Manager & Sr. Marketing Consultant to assist with strategy, development, deployment, and reporting of marketing messaging and offer management within KeyBank’s authenticated space, also known as Intelligent Interactions (i2).

Essential Job Functions:

Builds and sustains excellent working relationships with colleagues, clients and partner organizations that will enable the timely, accurate and efficient execution of real-time marketing projects.  Collaborates with internal and agency partners to produce measurable outcomes. 

• Works directly with the Sr. Marketing Consultant & i2 Product Manager to develop, build and deploy campaigns, to include: data synthesis, creative development, campaign setup, testing, deployment and tracking.  
• Assist Product Manager and Scrum Master in developing and communicating Intelligent Interaction goals and backlog management.
• Gather requirements from business partners for campaign execution.
• Leads weekly intake meetings
• Builds Jira Epics/Stories and project manages i2 backlog
• Delivers assigned campaigns within scope and timeline
• Manages recurring reporting and tracking functions for assigned campaigns
• Effectively communicates timely recommendations and implications to internal cross-functional teams and clients based on business objectives and best practices
• Recommends and implements tests and applies insights to future campaigns
• Be the voice of marketing to the i2 squad by providing marketing and industry insights.

Required Qualifications:

• Bachelor’s Degree; 3-5 years minimum professional experience
• Ability to analyze, summarize and interpret complex data and information; can move logically from findings to conclusions
• Detail-oriented; ability to organize and prioritize workload
• Ability to work across departments and influence when needed
• Can prepare and present data/findings in a concise and understandable format; via documentation and stand-up presentation skills
• Ability to work independently on relatively complex matters with minimal supervision, while proactively sharing timely status updates and information
• Knowledge of customer interaction management, online concepts, design and best practices
• Ability to adapt quickly to changing priorities; capable of operating in a dynamic environment. Highly skilled with Microsoft Office products including: Excel, PowerPoint, Word
• Experience with Agile Development tools (JIRA, Confluence) preferred
• Experience with Adobe Analytics & other Adobe suite products preferred
• Experience with coordinating and implementing automated customer journeys and ongoing projects related to Adobe Journey Optimizer (AJO) is preferred
• Experience with Airship and/or other push notification platforms preferred

COMPENSATION AND BENEFITS

This position is eligible to earn a base salary in the range of $65,000 to $75,000 annually depending on job-related factors such as level of experience. Compensation for this role also includes eligibility for short-term incentive compensation and deferred incentive compensation subject to individual and company performance.

Please click here for a list of benefits for which this position is eligible.

Key has implemented a role-based Mobile by Design approach to our employee workspaces, dedicating space to those whose roles require specific workspaces, while providing flexible options for roles which are less dependent on assigned workspaces and can be performed effectively in a mobile environment. As a result, this role may be Mobile or Home-based, which means you may work primarily either at a home office or in a Key facility to perform your job duties.

Job Posting Expiration Date: 02/07/2025

KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to building a diverse, equitable and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other protected category.

Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing [email protected].

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