Digital Marketing Business Analyst

Role: Digital Marketing Business Analyst

Location: Kharadi, Pune

The Digital Marketing Business Analyst for commercial collaborates with commercial businesses and product owners to define and deliver IT services and investments that achieve business objectives and build competitive advantage. This includes collaborating on strategy, collecting requirements, advising on industry standard methodologies, developing roadmaps, and analyzing processes for improvement. This role also manages and develops Salesforce functionalities, ensuring its alignment with business objectives through agile methodologies. Additionally, the analyst assesses business procedures and information required for implementing initiatives to improve user experience and efficiency.

What will you be doing?

• Drives effective requirements' definition that creates objective, testable requirements that result in a business solution that meets or exceeds the defined objectives. Create functional requirements in Use Cases. Coordinate requirements walk-through and signoff, verifying with customers that use cases and process models accurately portray specific business needs.
• Write testable user stories and perform process mapping and analysis
• Facilitate testing of new Sitecore functionality rollouts.
• Drive process standardization for owned processes
• Identifies, analyzes, and solves problems—the root cause of business and technical issues!
• Provides business analysis and requirements management in support of global initiatives, including Salesforce CRM projects.
• Elicit, define, analyze, and document testable business requirements, liaising with customers, end users, and the information technology team.
• Leverage good communication and analytical skills, business relationships, and business process expertise to understand, document, assess, and drive business change needs to accelerate process enhancement and business growth.
• Utilise and nurture agile techniques to deliver on competing requirements.
• Works independently and simultaneously on multiple projects with various domain experts to understand current business process landscape, enterprise alignment, and growth

What will you need to be successful?

• Education: Bachelor’s or master's degree in IT, engineering, or science, or equivalent work experience.
• Certifications: Certification in Business Analysis with CMS experience.
• Should have a minimum 3-6 years of relevant experience, with at least 3 years of validated experience as a business analyst in CRM IT web development, CRM, Web strategy, as well as experience in Business Requirement Gathering, Requirement Articulation, business processes, etc.
• Should have experience in Salesforce Marketing Cloud and Salesforce Data Cloud. Minimum 2 years' experience in CRM systems (ideally Salesforce Marketing Cloud) & digital asset management is preferred.
• Experience working in Agile and SCRUM teams.
• Experience in JIRA and Confluence is desirable
• Solid communication skills are crucial.
• Business analysis experience in commercial business, sales, and marketing. This includes Salesforce efficiency, sales and marketing processes, multi-channel marketing, key account management, sales operations, the customer portal, and e-commerce. Experience in SAP or any ERP would be beneficial.
• This position requires outstanding collaboration, teamwork, negotiation, influence, and relationship-building skills at all levels with internal and external parties in addition to Smith+Nephew's key values.
• Business process design and reengineering techniques and methods.
• Communicates and negotiates effectively, written and verbal, formal and informal. Ability to operate effectively in a global multi-cultural environment and drive harmonization and standardization.
• Selects, embraces, and adapts appropriate business analysis methods, tools, and techniques, selecting appropriately from predictive (plan driven) approaches or adaptive (iterative/agile) approaches.
• Collaborates with customers at all levels and conducts the AS IS and TO BE analysis, business requirements specifications, and feasibility studies.
• Write test cases, perform SIT testing, and support business in user acceptance testing.
• Defines and manages scoping, requirements definition, and prioritization activities for initiatives of medium size and complexity. Facilitates input from collaborators, provides constructive challenge, and enables effective prioritization of requirements.

You Unlimited.

We believe in crafting the greatest good for society. Our strongest investments are in our people and the patients we serve.

Inclusion, Diversity and Equity: Committed to Welcoming, Celebrating and Thriving on Diversity, Learn more about Employee Inclusion Groups on our website (https://www.smith-nephew.com/).

Other reasons why you will love it here!

• Your Future: Major medical coverage + policy exclusions and insurance non-medical limit. Educational Assistance.
• Work/Life Balance: Flexible Personal/Vacation Time Off, Privilege Leave, Floater Leave.
• Your Wellbeing: Parents/Parents in Law’s Insurance (Employer Contribution of 8,000/- annually), Employee Assistance Program, Parental Leave.
• Flexibility: Hybrid Work Model (For most professional roles)
• Training: Hands-On, Team-Customized, Mentorship
• Extra Perks: Free Cab Transport Facility for all employees; One-Time Meal provided to all employees as per shift. Night shift allowances.

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