Digital Marketing & Business Analyst

Posted 3 Days Ago
Be an Early Applicant
Riyadh, SAU
In-Office
Mid level
Mobile • Financial Services
The Role
Analyzes digital service, marketing, and business performance KPIs; produces reports, forecasts, and optimization recommendations; supports digital campaign planning and execution; coordinates service launches and cross-functional projects; monitors operational performance; manages stakeholder communication; and develops localized marketing initiatives for the Saudi market.
Summary Generated by Built In
Company Description

Digital Virgo is a global leader in mobile payments and digital services, connecting merchants, operators, and consumers through innovative monetization solutions.

Operating in more than 40 countries, we help our partners grow their digital business by delivering high-performing subscription services, digital entertainment, payment solutions, and customer acquisition strategies.

As part of our expansion in Saudi Arabia, we are looking for a Digital Marketing & Business Analyst to support the growth of our digital services by combining business analysis, marketing coordination, and operational project management.

Job Description

Main Responsibilities

Business Performance & Analytics

  • Monitor the performance of Digital Virgo's digital services through key business and marketing KPIs (traffic, conversion, subscriptions, revenue, churn, customer acquisition, retention, ROI, etc.).
  • Analyze business performance and identify optimization opportunities to improve profitability.
  • Conduct competitive analysis, benchmark market trends, and identify new growth opportunities within the Saudi digital ecosystem.
  • Produce structured weekly and monthly performance reports with clear insights and actionable recommendations.
  • Support forecasting activities and monitor business performance against objectives.

Digital Marketing

  • Support the planning and execution of digital marketing campaigns across acquisition channels.
  • Monitor campaign performance and recommend optimization actions based on data analysis.
  • Collaborate with Marketing, Product, Business Development, and Operations teams to ensure campaigns are aligned with business objectives.
  • Contribute creative ideas to improve customer acquisition, engagement, and retention.
  • Assist in developing localized marketing materials and messaging adapted to the Saudi market.

Business Operations & Project Coordination

  • Coordinate the launch of new digital services and marketing initiatives.
  • Follow project timelines and ensure deliverables are completed on schedule.
  • Coordinate with Product, Technical, Marketing, Business Development, Operations, Customer Care, and external partners.
  • Monitor operational performance and proactively identify issues affecting business results.
  • Participate in service testing, launch preparation, and post-launch monitoring.

Stakeholder Management

  • Build strong relationships with internal stakeholders and external partners.
  • Ensure effective communication across all teams involved in project delivery.
  • Prepare presentations and business reports for management.
  • Support cross-functional collaboration to ensure smooth execution of strategic initiatives.

Qualifications

Profile

  • Bachelor's degree in Marketing, Business Administration, Economics, Engineering, or a related field.
  • 2–5 years of experience in Digital Marketing, Business Analysis, Product Marketing, Digital Services, Telecom, Mobile Payments, VAS, FinTech, or a similar digital environment.
  • Experience in the Saudi market is a strong advantage.

Required Skills

Business & Analytics

  • Strong analytical mindset with excellent attention to detail.
  • Ability to interpret business data and transform it into actionable recommendations.
  • Comfortable working with KPIs, dashboards, and performance reporting.
  • Advanced Excel skills; experience with Looker, Tableau, Power BI, or similar BI tools is an advantage.

Marketing

  • Good understanding of digital marketing channels and customer acquisition.
  • Knowledge of subscription-based digital services is a plus.
  • Ability to analyze campaign performance and recommend improvements.

Project Management

  • Strong organizational and coordination skills.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Experience using Jira or similar project management tools.

Communication

  • Excellent communication and interpersonal skills.
  • Ability to work effectively with multicultural and cross-functional teams.
  • Strong presentation skills.

Languages

  • Fluent English and Arabic (spoken and written) are mandatory.
  • French is a plus.

Preferred Experience

Experience in one or more of the following industries would be highly appreciated:

  • Mobile Payments
  • Telecom
  • Value-Added Services (VAS)
  • Digital Content
  • Digital Advertising
  • FinTech
  • Subscription-based Digital Services

Skills Required

  • Bachelor's degree in Marketing, Business Administration, Economics, Engineering, or a related field
  • 2-5 years of experience in digital marketing, business analysis, product marketing, digital services, telecom, mobile payments, VAS, FinTech, or a similar digital environment
  • Strong analytical mindset and attention to detail
  • Ability to interpret business data and produce actionable recommendations
  • Experience working with KPIs, dashboards, and performance reporting
  • Advanced Microsoft Excel skills
  • Understanding of digital marketing channels and customer acquisition
  • Strong organizational and coordination skills
  • Ability to manage multiple priorities in a fast-paced environment
  • Experience using Jira or similar project management tools
  • Excellent communication and interpersonal skills
  • Ability to work with multicultural and cross-functional teams
  • Strong presentation skills
  • Fluent spoken and written English and Arabic
  • Experience with Looker, Tableau, Power BI, or similar business intelligence tools
  • Experience in the Saudi market
  • Knowledge of subscription-based digital services
  • French language proficiency
  • Experience in mobile payments, telecom, VAS, digital content, digital advertising, FinTech, or subscription-based digital services
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The Company
HQ: Lyon
728 Employees
Year Founded: 2008

What We Do

The Digital Virgo Group is one of the world's leading specialists in mobile payment via Telecom Operators’ billing solutions. By connecting Merchants to Carriers, we address the growing need for the digitalisation of payment by using a simple, fast and secure transactional channel available anywhere in the world. The Group's added value lies in its ability to address mobile payment in its entirety to optimize the billing by considering strategic aspects such as the customer journey, local adaptation, user acquisition, the data management or the regulatory and compliance framework. Our technological hub made of innovative platforms and tools enables us to respond to our partners' main challenges of scalability, complexity and security to drive their growth while improving their users’ experience. Our global network of local offices allows us to roll out scalable and secure Mobile Commerce experiences worldwide.

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