Smith & Nephew

Digital Marketing Business Analyst (Salesforce CRM BA)

Posted 3 Days Ago

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Wrocław, Dolnośląskie

In-Office

Mid level

Healthtech • Biotech

The Role

The Digital Marketing Business Analyst collaborates with teams to define IT services, manage Salesforce functionalities, and enhance business processes through Agile methodologies.

Summary Generated by Built In

Life. Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living.

The Digital Marketing Business Analyst for commercial collaborates with commercial businesses and product owners to define and deliver IT services and investments that achieve business objectives and build competitive advantage. This includes collaborating on strategy, collecting requirements, advising on industry standard methodologies, developing roadmaps, and analyzing processes for improvement. This role also manages and develops Salesforce functionalities, ensuring its alignment with business objectives through agile methodologies. Additionally, the analyst assesses business procedures and information required for implementing initiatives to improve user experience and efficiency.

What will you be doing?

You’ll be the bridge between business and technology, working closely with commercial teams and product owners to define and deliver IT services that meet strategic goals. Your day will involve gathering and translating requirements into actionable solutions, writing testable user stories, and mapping processes to identify improvements. You’ll manage Salesforce functionalities, support global initiatives, and ensure new digital marketing tools like Sitecore rollouts are tested and optimized. Every project you lead will help harmonize processes and enhance efficiency across the business.

What will you need to be successful?

Success in this role means combining technical expertise with strong communication and analytical skills. You’ll thrive in a global, fast-paced environment and bring a collaborative mindset to every challenge. Key requirements include:

A bachelor’s or master’s degree in IT, engineering, or science, plus certification in Business Analysis with CMS experience.
3–6 years of experience as a business analyst, including at least 3 years in CRM IT web development and Salesforce Marketing Cloud.
Hands-on experience with Agile and SCRUM methodologies, plus tools like JIRA and Confluence.
Strong understanding of sales and marketing processes, multi-channel marketing, and CRM systems, ideally Salesforce Marketing Cloud.

You. Unlimited.

We believe in creating the greatest good for society. Our strongest investments are in our people and patients we serve.
Inclusion & Belonging: Committed to welcoming, celebrating and thriving on inclusion and belonging. Learn more about our Employee Inclusion Groups on our website
Your Future: Generous annual bonus, life insurance, Save As You Earn share options.
Work/Life Balance: Flexible vacation and time off, paid holidays and paid volunteering hours, so we can give back to our communities!
Your Wellbeing: Private health and dental plans, multisport card/my benefit platform and much more.
Flexibility: Hybrid working model (for most professional roles).
Training: Hands-on, team-customised mentorship, subsidies for language classes, certifications and postgraduate studies

Stay connected by joining our Talent Community.

We're more than just a company - we're a community! Follow us on LinkedIn to see how we support and empower our employees and patients every day.

Check us out on Glassdoor for a glimpse behind the scenes and a sneak peek into You. Unlimited., life, culture, and benefits at S+N.

Explore our website and learn more about our mission, our team, and the opportunities we offer.

Top Skills

Agile

Confluence

JIRA

Salesforce

Salesforce Marketing Cloud

Scrum

Sitecore

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The Company

Andover, MA

15,318 Employees

What We Do

Smith+Nephew is a global medical technology company. We design and manufacture technology that takes the limits off living. We support healthcare professionals to return their patients to health and mobility, helping them to perform at their fullest potential.

From our first employee and founder, T.J. Smith, to our team today, it’s our people who make Smith+Nephew a unique place.

Yes, we love to innovate and develop exciting technologies, and we offer competitive salaries and progressive benefits. But it’s our culture - of Care, Collaboration and Courage - that really sets us apart.

Through a spirit of ownership and can-do attitude, we work together to win..

We’re a company of people who care about each other, about our customers and their patients, and about our communities.

Together, we fulfill our shared purpose of Life Unlimited.

Please note: not all products referred to may be approved for use or available in all markets.